Red Rock ReserveSouthern Utah’s Choice Sporting Supply

Welcome To Red Rock ReserveAt Red Rock Reserve we strive to bring Southern Utah the best in sporting goods for all of your outdoor adventures. Whether you’re gearing up for the big hunt, hitting the lake with some old friends, taking the family camping for the weekend, or just looking to get outside and enjoy the weather we have everything you need.

Introduction

Pantone 1395 MRGB 125 63 22

CMYK 0 50 82 51

PantoneRGB

CMYK

Pantone 118 MRGB 131 89 39

CMYK 0 32 70 49

This is the color palette that should be used in all designs made for the company.

PantoneRGB

CMYK

Pantone 5655 MRGB 115 109 83CMYK 0 5 28 55

Pantone 444 MRBG 125 124 104CMYK 0 1 17 51

5615 M103 87 62

CMYK 0 16 40 60

It is a very earth toned set of colors that include the reds and browns of Southern Utahs wildlife.

Rules For Using The Logo And Its VariantsThe logo has several variations that depend on where it is being used. If it is being used somewhere that has a lot of horizontal space for the logo to fill, the main logo with the tagline beneath it is the one that should be used.

If the logo is in a space with little horizontal space the secondary, stacked logo can be used, in this version there is no tagline because it becomes too small to be clearly legible.

Both versions of the logo can also be used contained in an oval, this should only be used when the original version of the logo would be illegible.

Logo And Variations

Red Rock ReserveSouthern Utah’s Choice Sporting Supply

Red RockReserve

Red RockReserve

This is the main logo, the color for the mountains is Pantone 1395 M, the color for the company name is Pantone 5615 M and the color for the tagline is Pantone 118 M.

This is the main logo within its containing shape, the color for the mountains is Pantone 1395 M, the color for the company name is Pantone 118 M and the color for the tagline is Pantone 444 M.

This is the stacked logo, the color for the mountains is Pantone 1395 M, the color for the company name is Pantone 5615 M and there is no tagline in this version of the logo.

MrsEaves Smallcaps

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

MrsEaves Smallcaps should be used for all versions of the logo and titles.

Cambria

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Cambria is the font used for body text in designs and should be used at half the point size of the subheadtitle.

Type Selection

MrsEaves PetiteCaps

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

MrsEaves PetiteCaps should be used for subhead titles. At three fourth’s size of the headline font.

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Rules For Using ImageryThere are only a few rules regarding image use in any designs for Red Rock Reserve. Because the company is specific to Southern Utah, the images should reflect the area that the company is representing. This means no photographs of deep sea fishing. But a nice mountain range with red and orange rocks would work out perfect. Southern Utah has everything from dry desolate deserts to lush green forests so there is plenty of room for variation in the content of these images.

Black and white images should not be used unless there is a specific and compelling reason for using one, try not to stray from bright, colorful images.

iImage Specif cations

Design and Photography By Chad Jensen