GLAMOUR RUSSIA & VIBERRedefining Fulfillment of Women

OVERVIEW / STRATEGY

Glamour has been an influential and leading global lifestyle brand, empowering women to be their best selves through trends, beauty and entertainment.

Pairing the publisher’s readers with Viber’s diverse and active audience in Russia was crucial to its goals—boosting its mobile footprint, interacting with their devoted audience and providing both longtime and new fans a seamless in- and out-of-app experience.

“Glamour’s partnership with Rakuten Viber has proven that a diverse product and active audience engages both new and existing Russian Glamour readers, thanks to an interactive and results-driven program.”

Viktoria Bukharkina,Publisher of Glamour Magazine

Over a one-month period, Glamour deployed a Public Account, Sticker Pack and Chatbot experience on Viber. To maximize the reach and impact of the program, they leveraged Viber’s suite of engagement tools.

SOLUTIONS

Glamour set up a dedicated Public Account, featuring exclusive fashion, beauty and events content, its own Chatbot and a Sticker Pack.

To deeply engage users and drive interaction with the content, a bot experience was added to Glamour’s Public Account.

This bot delivered messages, updates and unique content to followers. The Public Chat was also accessible out of the app, as readers could access from Glamour’s app and website, driving them back to their Public Account.

While only a one-month program, the results were tremendous and evidence that a holistic messaging app strategy yields success.

RESULTS

2.4M+STICKER PACK DOWNLOADS

20.2M+STICKERS SHARED

650KPUBLIC CHATFOLLOWERS

3.5M+USER-TO-BOT

MESSAGES

4.8M+PUBLIC CHAT

VIEWS

100KPUBLIC ACCOUNT-

TO-WEBSITECLICKS

Email bd@viber.com to get started!