reebok, new product launch process
DESCRIPTION
Product Launch and Marketing Graduate Role (Reebok)TRANSCRIPT
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REEBOK
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CONTENT
• Introduction to Reebok
• New Product
• Functions Involved
• Co Operation with Marketing and Sales
• Role of Marketing Graduate
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J.W. Foster and Sons in 1895.
Over 9000 employees.
Average annual income of 1.8 billions.
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Product of reebok generally consists of sport accessories. The product line is
divided into four section.
• Shoes• Apparels• Sports Equipment• Exercising /Health
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• Introduction to Reebok.
• Reebok New Product
• Functions Involved
• Co Operation with Marketing and Sales
• Role of Marketing Graduate
![Page 6: Reebok, New Product Launch Process](https://reader035.vdocument.in/reader035/viewer/2022081414/54b1da7d4a79591a3c8b4610/html5/thumbnails/6.jpg)
New Product
• Newly launched in a market.
• Covering the lack of the old product or newly developed product.
• Which involves• Defining the market for the product.
• Testing the market.
• Bringing the product to the commercial market.
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WHEN A NEW PRODUCT IS LAUNCHED
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Marketing research
Product Research
Product Innovation
Advertisement
Matching Product
Product Testing
Distribution Channel
Price Fixation
Sales Force
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• Introduction to Reebok.
• Reebok New Product
• Functions Involved
• Co Operation with Marketing and Sales
• Role of Marketing Graduate
![Page 10: Reebok, New Product Launch Process](https://reader035.vdocument.in/reader035/viewer/2022081414/54b1da7d4a79591a3c8b4610/html5/thumbnails/10.jpg)
Economic
• Production
• Distribution
• Consumption Of Goods And Service
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Organisation
• Administration
• Sales and Marketing
• Research
• Human Resources Management
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Communication
• Information
• Command and Instruction
• Decision Making
• Problem Solving
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Business Law
• Taxation
• Documantation
• Providing legal advice and guidance
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• Introduction to Reebok.
• Reebok New Product
• Functions Involved
• Co Operation with Marketing and Sales
• Role of Marketing Graduate
![Page 15: Reebok, New Product Launch Process](https://reader035.vdocument.in/reader035/viewer/2022081414/54b1da7d4a79591a3c8b4610/html5/thumbnails/15.jpg)
• Marketing Communication (messages are related media to communicate with market)
• Market Segmentation (is marketing strategy that involves dividing broad target market into subset of consumer who have common needs)
• Maning Customer Relationship (to benifit organisation and its share holders)
• Contact with Client (researching and dealing with client and doing sales effectiveness)
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• Introduction to Reebok.
• Reebok New Product
• Functions Involved
• Co Operation with Marketing and Sales
• Role of Marketing Graduate
![Page 17: Reebok, New Product Launch Process](https://reader035.vdocument.in/reader035/viewer/2022081414/54b1da7d4a79591a3c8b4610/html5/thumbnails/17.jpg)
Who is Marketing Manager?
• An entity accountable for managing a product or business as marketing resources. Marketing manager is focused on the practical application of marketing techniques and the management.
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Role of Marketing Manager
• Market Research
• Study Competition
• Target Ideal Customer
• Create Unique Value Preposition
• Marketing Strategy and Tactics
• Roll Out Campaign
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SAGAR PHUYALUSHA PURJA PUNE
AIGARS ASMISSUNU DHITAL