8:00 - 9:00 Registration & Continental Breakfast

9:00 - 9:45 Welcome & Keynote with Dave & Jane

9:45 - 10:30 Opening Keynote TBD

10:30 - 11:00 Coffee Break

Visions (Executive) College Athletics Performing Arts Pro Sports & Arenas11:00 - 12:00 Genre Keynotes. Join your peers for genre keynotes delivered

by senior level executives and thought leaders in the industry. You will hear trends, insights and strategies that are shaping your business to impact top line revenue growth, bottom line profitability and enhance the customer experience.

College Athletics Keynote. Hear from a thought-leading Director of Athletics who will share his vision and insight into reinventing the fan and donor experience. This will be a highly impactful session to both inspire and motivate you.

Performing Arts Keynote. Join us as we hear from a thought-leading industry veteran who will share insights and strategies to create a more impactful business plan to drive revenue. This keynote will cover many impactful trends that resonate with performing arts organizations of all sizes.

Pro Sports & Arenas Keynote. We’ll hear from an industry veteran that has created and developed successful strategies to maintain a profitable live entertainment business. During this keynote, attendees will learn about the ups and downs of the industry, strategies to combat challenges and drive revenues.

12:00 - 1:15 Lunch: In-N-Out Burger 1:15 - 2:15 Event Discovery Tools & Strategies. Bringing more

customers and fans to your events is a critical component to the health of your business. We’ll hear from industry experts and partners who have demonstrated proven ways to grow the acquisition funnel with new customers through mobile, social and eCommerce event discovery strategies.

College Athletics Best Practices - Student Ticket Strategies. Share ideas and hear effective methods to sell, deliver and manage student ticketing. We’ll talk about student loyalty programs, mobile delivery options, general admission and group seating all aimed to keep your student section full, while reducing time and resources for the box office.

Preview the PAC Product Roadmap: Performing Arts. Hear new enhancements, strategies and best prctices with PAC ticketing, fundraising, marketing and analytics solutions from our CTO Dima Volovik and his team. We’ll preview what’s now, what’s new and what’s coming soon. Each genre will hear a unique product roadmap tailored for their unique needs.

Round Tables for Professional Sports & Arenas. Share unique solutions to challenges that are faced by arenas, professional sports organizations and regional partners. This session will feature interactive discussion, peer sharing and brainstorming to overcome common industry challenges.

2:15 - 2:45 Coffee Break2:45 - 3:45 The State of the Guest Experience. Examine event experience

trends from fan feedback and surveys, and discuss strategies along with actionable programs to create an unbelievable experience for your fans. Hear from the Disney Institute as well as primary market research data from Turnkey Intelligence as they discuss a continuous improvement model including observing, testing, implementing, measuring and refining.

Preview the PAC Product Roadmap: College Athletics. Hear new enhancements, strategies and best practices with PAC ticketing, fundraising, marketing and analytics solutions from our CTO Dima Volovik and his team. We’ll preview what’s now, what’s new and what’s coming soon. Each genre will hear a unique product roadmap tailored for their unique needs.

Performing Arts Best Practices: Relational vs. Transactional Programs for Creating Lifelong Patron Relationships. Hear from your peers and industry leaders how to transform your patron relationships and move away from a simple ticket transaction into building patron relationships to build lifetime loyalty and value.

Pro Sports & Arenas Best Practices. Hear from your peers and industry leaders that will help your organization create lifelong customers to build lifetime loyalty and value. You will hear strategies to drive new revenue through new business opportunities, connect with your community and engage your customers to keep them coming back again and again.

3:45 - 4:15 Coffee Break4:15 - 5:15 Marketing Automation: The Foundation for Growth.

Marketing automation provides you with a means to target customers based on behavior, purchase patterns and interests, and gives you a powerful tool to offset many manual processes. Hear from peers who have created powerful marketing automation campaigns, created unique campaigns for their customers and increased revenue.

Round Tables for College Athletics. Share unique solutions to challenges that are faced by college athletics organizations. This session will feature interactive discussion, peer sharing and brainstorming to overcome common industry challenges.

Round Tables and Interactive Discussion for the Arts. Share unique solutions to challenges that are faced by performing arts organizations. This session will feature interactive discussion, peer sharing and brainstorming to overcome common industry challenges.

Preview the PAC Product Roadmap: Pro Sports & Arenas. Hear new enhancements , strategies and best practices with PAC ticketing, marketing, data and analytics solutions from our CTO Dima Volovik and his team. We’ll preview what’s now, what’s new and what’s coming soon. Each genre will hear a unique product roadmap tailored for their unique needs.

5:30 - 7:00 Pre-PACfest Cocktail Party

7:00 - 11:00 PACfest Party

Agenda Day 1 » Monday, 2/22 (tracks by market)

Register for PACnet ‘16 today: www.regonline.com/PACnet16

2 3

7:30 - 8:30 Continental Breakfast

8:30 - 9:00 Industry Best Practices & Annual Star Awards

9:00 - 9:45 Keynote TBD9:45 - 10:15 Coffee Break

Visions (Executive) Marketing & Sales Ticketing & Operations Technology & Analytics PAC “How-To” Fundraising 10:15 -11:15 iBeacons, Mobile & Proximity

Marketing Services. Understand how to deploy mobile platforms to reach fans in your venue with geo fencing technology, iBeacons, push notifications and more mobile technologies to create a great fan experience.

Google Search & Performance Marketing Strategies. Learn from Google Search Marketing and Performance Marketing experts on how to leverage the power of the No. 1 search engine in the world to acquire new customers and sell more tickets. These turnkey approaches will immediately help you to drive high ROI and build your database for future sales.

PAC 8 Preview. Preview the new PAC 8 product and see new general settings functionality including client administration and patron features and functionality.

Data Fluency & Actionable Analytics. Learn what your role with data and analytics is and understand how to make data driven decisions to create actionable programs that drive value and create revenue.

PAC Analytics & Visual Reporting Strategies. Take a deep dive into data warehouse strategies that connect your data into a single visual report aimed at your organization’s key performance indicators to make critical business decisions.

PAC 8 Preview for Fundraising. We’ll share a preview of the PAC 8 platform as well as product enhancements including donor management, pledge and donation processing, quick donate features and priority points methods for both online and the back office.

11:15 -11:30 Coffee Break11:30 - 12:30 The Voice of the Fan. Hear from

fans and consumers along with the organizations that they are engaged with to hear feedback directly about what motivates them, how they like to be communicated with, and what drives buying and attendance behavior.

Social Marketing Strategies from Facebook & Twitter. Social media is evolving and growing at a pace that is unprecedented. Come hear from industry luminaries and experts from top social network platforms Facebook and Twitter, as well as proven techniques to enhance your social strategies.

Raising the Bar on Secondary Ticketing & StubHub Direct. The lines between primary and secondary ticketing are blurring from your customers’ perspective. Learn strategies to harness secondary ticketing and primary listing opportunities, including sales and customer data, to drive revenue, price your primary tickets, and realize revenue and customer service opportunities.

Extending Value to your PAC Systems Through Platform Integrations. Hear from Spectra experts and industry partners who have created valuable programs across a wide-variety of technologies through through platform integrations.

PACmail Primer. Learn how to optimize your email marketing campaigns and leverage all of the robust tools in the PACmail platform.

Managing Donor Data. Learn how to manage and combine external data sources for fundraising including Blackbaud or university fundraising systems to create a seamless process for your staff and a great experience for your donors.

12:30 - 1:30 Lunch1:30 - 2:30 Keynote TBD2:30 - 3:00 Coffee Break3:00 - 4:00 Women’s Growth Opportunities in Fan

Relationship & Revenue Generation Roles. Hear from innovative women in leadership roles at powerful institutions who are influencing change and maximizing growth opportunities to impact the bottom line at their respective organizations and grow their careers to the highest levels.

Google Analytics: Turn Clicks into Conversions. With the growth and focus on analytics and metrics for your marketing campaigns, Google Analytics is a critical tool for your organizations. Learn how to refine campaigns, understand referral traffic, increase eCommerce conversions and maximize ticket sales with Google Analytics.

Online Best Practices to Enhance Revenue & the Customer Experience. Your online ticketing system is the foundation and face of your business to your customers and fans. Hear new social sharing, online up-sell and cross sell opportunities, as well as proven methods to enhance the path to purchase and drive ticket sales and donations.

Optimal Data Sources & Technologies to Create Revenue. We’ll discuss the combining of multiple data sources in conjunction with partner data that is being pushed into a data warehouse to create reports that drive actionable programs. Share trends and strategies including organizations who have found success with new data sources for data driven programs.

Student Priority Points. Discuss the management of student priority points process - including lottery, loyalty and filling students seats and getting students to attend your events.

Permanent Prospecting: Advanced Donor Acquisition Concepts & Campaigns. We’ll discuss quick donate technologies, creative campaigns and other advanced strategies to significantly drive online fundraising and acquisition of new donors.

4:00 - 4:30 Coffee Break4:30 - 5:30 Staff Cultivation & Retention. Do

you have issues with turnover, or do you look for talent to pull from within your organization? Those are common challenges, and we’ll discuss how to cultivate staff, and grow a pipeline of talent that can move up through the ranks within your organization to drive the business.

Next Level Marketing Automation Strategies. The evolution of marketing automation is happening right before your eyes. It’s more than just triggered emails, it is a philosophy of more tightly integrated CRM, sales and marketing campaigns. Hear industry experts share thought-leading strategies that will enable you to unlock the power of marketing automation across your organization.

Upgrade, Reseating & Season Renewal Strategies. Fans are now expecting a virtual tour and 3D rendering of your venue when making seat upgrade, renewal or reseating decisions. Discuss best practices and strategies with your peers in how to optimize your Ballena reseating and relocation 3D experience.

CRM & Database Integration Initiatives. Discuss CRM best practices with your peers and share strategies to engage fans and turn opportunities into sales to drive revenue.

PCI: Ask the Expert. Hear from industry leaders and experts in PCI who will discuss processes and procedures to manage PCI and a PCI audit at your organization.

Elevate Your Young Alumni Program. Today’s students are tomorrow’s season ticket holders and donors. Hear best practices from institutions who have created successful program to engage young alumni and provide a foundation for long-term relationships to set the table for future giving.

Raiser’s Edge & Spectra Integration for the Arts. Hear from Blackbaud experts who will showcase fundraising best practices within the Raiser’s Edge system and also hear from your peers who are currently leveraging the Raiser’s Edge and Spectra integrated solution.

5:30- 7:00 Cocktail Reception

Agenda Day 2 » Tuesday, 2/23 (tracks by function)

Register for PACnet ‘16 today: www.regonline.com/PACnet16

4 5

8:00 - 9:00 Continental Breakfast

Visions (Executive) Marketing & Sales Ticketing & Operations Technology & Analytics PAC “How-To” Fundraising 9:00 -10:00 Ticket Broker Consolidation

Strategies. Traditional ticket brokers are out to make a quick buck and move on without concern for how their actions can affect the team from a sales perspective and a branding standpoint. Hear from a leading ticket broker on strategies to manage this channel to optimize revenue, set price floors and manage inventory seamlessly.

PACmail Best Practices. Learn best practices, share effective campaigns and understand how to best target and execute effective campaigns to maximize ticket sales. We’ll also discuss mobile optimized, responsive design strategies and best practices.

Revenue Generation & Data Driven Pricing. Discuss methods for revenue generation and pricing models through data. They are intertwined from front end analysis to back-end pricing, your pricing. Dynamic pricing is a derivative of data-driven decisions. We’ll discuss revenue management and dynamic pricing, and promoter vs. individual venue approaches to revenue management and pricing strategies.

CRM & Data: A Blueprint for Success. It’s difficult to determine what you can do vs. what you should do with CRM, customer data and your sales strategy. We’ll discuss the blueprint to evolve your business into a CRM and data-driven organization to maximize sales, and elevate customer interactions.

Merchant Services & Payment Card Industry Changes. Learn how to efficiently leverage Spectra’s merchant services for credit card processing to efficiently and effectively process transactions. We’ll also discuss changes in the payment card industry including EMV chip card technology and risk mitigation.

Turning Development Data into Dollars. Hear from industry leaders who are leveraging data appends and data profiling to help attract new donors and build donor relationships.

10:00 -10:15 CoffeeBreak10:15 - 11:15 Analytics Strategies & Data-Driven

Decisions. Business decisions are made easier with data, and with the wealth of data available today, harnessing that data with executive reports and visual metrics to arm you with the information to take action. Learn from industry luminaries and peers that are leveraging data warehouse and analytics strategies to impact the bottom line and their business.

In-Venue Engagement Strategies: Elevating the Experience. Social and mobile provide you with opportunities to elevate the experience at your events, as well as before, during and after the event. Hear from experts and community members who have tapped into the real-time social engagement and mobile phenomena to enhance the event experience and create moments that your customers will always remember.

Sell More Tickets to More Events Through Effective Distribution Channels & Partnerships. Hear methods to grow ticket sales opportunities through new distribution channels and partnerships, as well as bringing more acts and events to your venues.

Breaking Down Silos within Organizations through Data Transparency. Hear from leading organizations that are breaking down silos to holistically execute from the executive level to operational. We’ll discuss how to take information and data from your ticket office and learn how to make it accessible outside to make it more transparent between sales, service and other departments.

Reporting & PAC eQuery Overview. Hear how to create accurate and fast reporting and understand how to gain access to live reporting functionality to better understand your business and take action.

Break into CRM for Fundraising. More and more fundraisers are looking to get a better, more comprehensive view of donors and donor data. Hear a model of what you should be doing including integrating technology and process to optimize results.

11:15 - 11:30 Coffee Break11:30 - 12:30 Mobile Technologies to Engage

Customers. Share innovative ideas and technologies from leaders in the mobile space who offer a variety of mobile app experiences to reach fans on the go, present unique in-venue experiences and offer location-based services to drive revenue.

Marketing to Millennials. There is no secret that Millennials and students play by a different set of rules including how they would like to be communicated with, their behavior patterns and what’s important to them. Join an interactive discussion and hear from experts on how to engage, communicate with, sell tickets to and drive attendance to your events with this important demographic.

Mobile Ticketing Technology Trends. With the rise of mobile and mobile-first strategies, we’ll discuss ways to sell and deliver tickets via mobile, manage accounts, as well as transfer tickets through a mobile device. You will hear proven methods that you can immediately implement at your organization to realize success and greatly improve your mobile initiatives.

Connecting your Venue with Tomorrow’s Technology Today. We will hear about leading venue technologies, including Wi-Fi, DAS and connectivity. These powerful tools allow you to connect with fans and enable you to deliver the right message to the right person at the right time, and will help you to drive revenue and enhance the fan experience.

Technical Tips & Tricks. This is a must see session that helps you understand how to address critical items. For example, what happens when you need assistance with a Boca printer or you need to print out of the back office with PAC 7, as well as wide variety of PAC tools and common occurrences.

Premium Seating & Priority Seats Strategies. Share thoughts and ideas with your peers during this interactive discussion that focuses on some of your most valuable assets, your premium inventory and priority seating. We’ll share effective strategies to maximize revenue and connect ticketing and fundraising cohesively.

12:30 - 2:00 Closing Luncheon Keynote TBD2:00 - 2:30 Break

2:30 - 4:00Unlocking the Power of PACmail. Tap into advanced functionality you may not have known existed. Learn how to create landing pages, A/B testing, default “First Name” fields, hidden fields within forms to collect additional information, and much more!

Agenda Day 3 » Wednesday, 2/24 (tracks by function)

Register for PACnet ‘16 today: www.regonline.com/PACnet16

Tag, Tweet or Post using #PACnet16 to join the conversation and see new social

experiences at PACnet.

6 7

Post PACnet Training - Thursday & Friday 2/25 - 2/26 (9:00 am - 5:00 pm)

Maximizing the Value of Your Ticketing System Takeaways:

� Proficiency in the life cycle of an event (all sales channels)

� Enhance and perfect daily processing and balancing procedures

� Take your system knowledge to a new level

Who Should Attend: � Ticketing professionals � All markets � Those seeking efficiencies in comprehensive event setup, preparation and day-of-

event procedures and advanced system functionality

This ticketing class will enable you & your staff to learn standards, conventions, tips & tricks to optimize the powerful features of your ticketing system.

Event Setup: 3 Configurations 3 Controls 3 eCommerce setup 3 Price types 3 Price tables 3 Repricing

PAC 7 Setup: 3 Item sales 3 Order

management

Essential Processes: 3 Reorder/Reallocate 3 Processing and publishing

renewals and subscriptions 3 Bill Plans 3 Exchanges, returns, voids

and transfers 3 Design Boca ticket formats

Reporting: 3 Sales reports 3 Balancing

reports 3 Audit reports

eCommerce Setup: 3 Delivery methods 3 Per-ticket and per-order

charges 3 Promos 3 iProfiles

Rock Your World Reporting with PAC AnalyticsTakeaways:

� Learn to create spreadsheets with live links to the Spectra database � Improve upon cross-seasonal reporting � Learn how you can use Javascript and HTML to enhance web

reporting � Look at client-proven strategies for reporting to 3rd parties

Who Should Attend: � Database managers and staff responsible for creating

reports � All markets

With PAC Analytics, it’s possible to use web-based report writing tools in conjunction with your live Spectra data to generate various reports.

Report Setup Design & Strategies:

3 Create not only accurate but fast reports

3 Step-by-step guide on what a report-build is from start to finish

3 Scheduling and archiving reports

JavaScript & HTML Overview: 3 Explore how JavaScript and

HTML can add more life to a report, while limiting the need for user-defined dictionaries written in the back office.

Live Reports through Excel:

3 Charting in Excel with live data

3 Accessible to anyone with an internet connection

Mapping Files Efficiently: 3 New mapping

enhancements now allow for cross-seasonal reporting quickly

3 Learn how to quickly create data views

Special Offers Early Bird Discount

3 Register by Dec. 4, 2015 & save $100. 3 Applies only to PACnet ‘16 - Does not include HACnet or Post PACnet Training. 3 Standard registration fees apply beginning Dec. 5, 2015.

Team & Group Discounts 3 Register 3 & send a 4th member of your organization for FREE. 3 Strategically spread out across the conference for maximum coverage. 3 Sending more than 4 team members? Get 50% off each subsequent registration after the 4th. 3 Enjoy extra savings for your entire team!

Post PACnet Training Sessions Discount 3 Sending more than 4 team members? Get 50% off each subsequent registration after the 4th. 3 Enjoy extra savings for your entire team!

Register for PACnet ‘16 Early & Save!

Register for PACnet ‘16 today: www.regonline.com/PACnet16

* Post PACnet Registration: If you registered for your classes before PACnet, please report to your assigned class. If registering on-site, please visit the PACnet registration desk. Payments can be made by check/credit card.

PromotionsFree Registration & Hotel Room Giveaway Sweepstakes

3 Win a free PACnet ‘16 registration & hotel room at the Newport Beach Marriott Hotel and Spa. 3 Each person registered by the Early Bird Discount deadline (Dec. 4, 2015) is automatically entered to win. 3 Includes registration for entire PACnet ‘16 conference and three night hotel room stay from Feb. 21-24, 2016. 3 Winner to be announced on Dec. 18, 2015, via promotional communications.

Social Media Promotion Sweepstakes 3 Tell us why you’re most excited to attend this year’s conference and be entered for a chance to win a FREE registration to PACnet ‘16. 3 Use the #PACnet16 in your Tweets and posts on Twitter, Facebook and Instagram to ensure you are entered into the sweepstakes. 3 Include a photo for an additional contest entry. 3 Winner to be announced on Friday, Jan. 22, 2016, via promotional communications.

8 9