relationships matter
DESCRIPTION
The power of content to help build long term relationships with customers. Presented at LinkedIn's event BrisbaneConnect: 14.TRANSCRIPT
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Matt TindaleDirector, Marketing SolutionsLinkedIn
Relationships Matter
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Your buyers’ behaviuor is forever changed
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12:00PM
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Mobile at the center of buyer’s lives
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Through the
buying cycle
60%
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Content itself is being transformed
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7 More engagement with content vs. jobsx
Content is our core
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The definitive professional publishing platform
YOU
Title
Company
Followers
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Top 3 types of expected content
Members expect & trust content from brands
Career info
Current affairs
Updates from brands
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Content marketingis the bridge that builds relationships
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Producesresults
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Be accurate Be helpful Be everywhere
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How we can help youbuild those relationships
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Content native to the experiencevia the LinkedIn feed
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BT Financial delivering engaging content
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BT Financial delivering engaging content
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LinkedIn Confidential ©2013 All Rights Reserved
Make customers more productive & successful1
Channel context matters3
Balance quality and quantity2
Publish, Edit, Curate4
Think “human”, not just “data” or “impression”5
Content on LinkedIn: Help them to grow and
achieve
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