reliable presentation
TRANSCRIPT
BRANDING & MARKETING PRESENTATION
ROAD MAP
• Unique Selling Proposition.
• Brand Awareness and Visibility.
• Marketing Strategy.
• Website Development.
UNIQUE SELLING PROPOSITION
• Reliable Gulf L.L.C is an ISO 9001: 2008 certified organization established in the year 2002 with the most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.
• USP: Quality, Reliability and High Performance & that’s why as Stated “Simply the Best”.
• “ The Three Musketeers” - Brand Positioning.
• Consumer build brands (Visibility and Word of Mouth).
• Brand Personality – Old is Gold, Wise, Trustworthy.
BRAND AWARENESS AND VISIBILTY
BRAND AWARENESS AND VISIBILTY
• Internet
- Website Development (timely up gradation).
- E-mailers to the clients about new products or new offers.
- Separate brochure for Coding & Marking (B2B & B2C) updated on website.
- Separate brochure for Weighing Equipment (B2B) updated on website.
- Enquiry forms/ Contact Forms.
• Print Media
- Newspaper ads in renowned newspaper like gulf news, khaleej times (full page, half page or quarter page) every month or every 3 months according to the offers given by the media houses.
- Ads in business magazines.
- Brochures, Leaflets .
BRAND AWARENESS AND VISIBILTY
• Direct Mailers to B2B & B2C clients.
• For instance: Coding & Marking Direct mailers will have a standard size envelope of Reliable Gulf logo on it. When they open they have a card which has a card with barcode sign on it and on the card it will be written “Scratch with a coin to know more”.
• After they scratch it will appear “ Simply the best provider for Coding and Marking Solutions”.
BRAND AWARENESS AND VISIBILTY
• Direct Mailers for Weighing Equipments.• Weighing scale as a promotional item with Reliable Gulf branding on it with a leaflet
describing our company products.
• Social Media
- Facebook.
- Twitter.
- LinkedIn.
Retail Presence
- Kiosk at several destinations at renowned retail outlets explaining about our products.
- Participating in Exhibition Shows where we give away clients bags with CD having our corporate multimedia presentation.
- Kiosks for Repair workshops which will make us have one to one interaction with the customers and gain word of mouth publicity.
BRAND AWARENESS AND VISIBILTY
• Customer Relations
- At the starting of the new year giving calendars, diaries, pens, cufflinks and other promotional items to gain brand visibility.
BRAND AWARENESS AND VISIBILTY
MARKETING STRATEGY
• SWOT ANALYSIS
MARKETING STRATEGY
• Strengths
- Knowledge: Our competitors are pushing boxes . But we have world renowned partners with exclusive range of products.
- Relationship Selling: We get to know our customers one by one.
- History: Most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.
• Weaknesses
- Brand Visibility.
MARKETING STRATEGY
• Opportunities
- Workshops: We can organize workshops for our clients and small scale retailers where we can have one to one interactions with our customers.
- Service: As our target market needs more service, our competitors are less likely than ever to provide it.
• Threats
- Competitors who provide the products in less prices.
MARKETING STRATEGY
• ANS – OFF MATRIX
MARKETING STRATEGY
Market Penetration
Push Marketing where we advertise that will motivate customers to purchase.Achieving more growth by advertising our products thereby inviting more customers to purchase it.
Product Development
Development of new products or new offers to our existing clients.
Market Development
Pitching for new clients with our existing products (Business Development) by cold calling, arranging meeting, presentation of our company and products.
Diversification
Pull Marketing where consumers remove information from business and want a new product from us. Market researchDiversifying into new businesses.Beverages, Dairy, Store Designing etc.
Existing Products New Products
Existing Markets
New Markets
WEBSITE DEVELOPMENT
• Home Page
Home ProductsCorporate Career Contact Us Sign In
Coding and Marking, Weighing Equipment photos from professional sites
Welcome to Reliable GulfReliable is an ISO 9001: 2008 certified organization established in the year 2002 with the most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.
Credentials /News heading
Icons of Coding and Marking and Weighing Equipment
Profile
Walk into our store and explore
Leading brands under one roof
Extensive choices of products
Partner logos
2014 Reliable Gulf L.L.C. All Rights Reserved
WEBSITE DEVELOPMENT
• Profile
2014 Reliable Gulf L.L.C. All Rights Reserved
Home ProductsCorporate Career Contact Us Sign InProfile
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About the CompanyMissionVisionBoard of DirectorsTeam
WEBSITE DEVELOPMENT
• Corporate
2014 Reliable Gulf L.L.C. All Rights Reserved
Home ProductsCorporate Career Contact Us Sign InProfile
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Explaining about the diversified business and products
Map of U.A.E where office is located
Download Brochure for Coding & Marking in pdf format
Download Brochure for Weighing Equipment in pdf format
WEBSITE DEVELOPMENT
• Products
2014 Reliable Gulf L.L.C. All Rights Reserved
Home ProductsCorporate Career Contact Us Sign InProfile
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Scroll down and explore the leading brands & products
For eg: Truck scales and picture
WEBSITE DEVELOPMENT
• Career
2014 Reliable Gulf L.L.C. All Rights Reserved
Home ProductsCorporate Career Contact Us Sign InProfile
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Job updates
E-mail id
WEBSITE DEVELOPMENT
• Contact Us
2014 Reliable Gulf L.L.C. All Rights Reserved
Home ProductsCorporate Career Contact Us Sign InProfile
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Contact Form
Name E-mail
Comments
Reset Send
Head Office Address
Branch Address
Thank You