representation plus clients @ wtm 2013
DESCRIPTION
Results of PR campaigns and eventsTRANSCRIPT
Summary of
Preview Coverage
Previews: TTG x 4= £3,680.44
Travel Weekly x 5 = £20,569.52
Selling Long Haul x 4 = £7,785.2
Travel Bulletin x 8 = £8,154.71
Value = £40,189.87
Preview coverage - TTG
Preview coverage – Travel
Weekly
Preview coverage –
Travel Bulletin
Preview – Selling Long Haul
Summary of Coverage
Dailies: TTG x 23 = £99,107.28
Travel Weekly x 1 = £349.20
ABTA x 12 = £69,371.5
Selling Long Haul x 1 = 7500
Breaking Travel News x 2 = 728
Value = £177,055.98
Oman
Oman
Samoa
Samoa
Malaysia
Malaysia
Malaysia
Malaysia
Antigua & Barbuda
Poland
Summary of Coverage Post WTM
Post coverage: Travel Weekly x 1 = £2,208.35
CIT/MIT x 2 = £16,400.00
Value = £18,608.35
Post WTM
Events
WTM TV Interviews
3 x Antigua & Barbuda
•Breaking Travel News ITW with
John Maginley
£3,423.86
•Info on scuba-diving ITW with
Minister
£780
= £4,203.86
2 x Malaysia•Breaking Travel News ITW
Minister with Anna Gouldman
£3,423.86
•Destination Leaders TV ITW
with Laurence Logan
???
= £3,423.86
Value = £7,627.72
WTM Radio Interviews
Antigua & Barbuda
•BBC Hereford and Worcester (Sir Viv
Radio) £2,974.
• BBC Oxford £2,940.00
• Bolton FM (Sir Viv Radio) ??
• TalkSport (Sir Viv Radio) £36,000.00
Total value = £41,914
Lithuania
•WTM Radio ITW Gerda ??
Social Media - Twitter
Malaysia
Coverage WTM Total
Preview WTM Total: £40,189.87
WTM Coverage Dailies Total: £177,055.98
Post WTM Total: £1650
Interviews TV and Radio Total: £49,541.72
Total Value = £268,437.57
Total circulation = 7,878,266
