Exclusive Travel Options in China

Presented by Albert Ng

World Travel Mart (WTM)

November 12th 2008

Experience China Differently…

2

• Majority of China world class sites are rarely visited by tourists

• Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets

• The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain

Experience China Differently!

KEY MESSAGES

THE KNOWN CHINA

85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS

*Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi ProvinceSource:China Statistics Yearbook, Jan – Dec 2005

Coastal and heavily tourist-frequented provinces / municipals

Sichuan

Heilongjiang

Jilin

Liaoning

Hebei

Shan-dong

Fujian

Jiangxi

AnhuiHubei

Hunan

GuangdongGuangxi

Shanghai

Henan

Shanxi

Hainan

Inner Mongolia

Shaanxi

Ningxia

GansuQinghai

Guizhou

Yunnan

Tibet

Xinjiang

Jiang-su

Zhe-jiang

Tianjin

Beijing

Taiwan

Chongqing

NO WONDER THESE ARE COMMON SCENARIOS IN CHINA…

The Great Wall

The Forbidden City

THE REST OF CHINA – AND ITS WORLD-CLASS SITES

Provinces with less tourism

Sichuan

Heilongjiang

Jilin

Liaoning

Hebei

Shan-dong

FujianJiangxi

Anhui

Hubei

Hunan

GuangdongGuang-xi

Shanghai

Henan

Shanxi

Hainan

Inner Mongolia

Shaanxi

Ningxia

Gansu

Qinghai

GuizhouYunnan

Tibet

Xinjiang

Jiang-su

Zhe-jiang

Tianjin

Beijing

Taiwan

Chongqing

Source of the world’s greatest rivers

(Mekong, Ganges, Irrawaddy, Yellow,

Yangtze)

The world’s greatest bio-diversity of plant species

Himalayan and the Pamir ranges

Matriarchal clans and

ethnic hill tribe

The Silk RoadDesert trekking in the footsteps

of Genghis Khan

Reliving the scholar-gentry life in China’s cities of canals

Legacies of Religion: Tibetan

Buddhism and Islam

NOT EXHAUSTIVE

Low

High

Backpacker

Photo-taker Exclusive luxurer

Infrastructure required

Spending level and service level required

Low High

Dominant Segment

Wealthy Adventurer

OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM

8Source: Yunnan University, Institute of Ecology

Segments

EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL

Government effort

Core protected areas

Buffer area to protected area

Peripheral area to protected area

Economic centers

Agricultural area

A

B

C

D

E

ILLUSTRATIVE

B

C

C

E

C

D

E

• Clear and precise definition of what infrastructure is allowed in each geographic segment

• Clear regulation of what tourism activities are allowed in each geographic segment

• Precise business regulation and approval process

AA

BB

C D

AE

A

A

E

E

E

A

Private access to Chunghua Palace

乾隆花园

… SITES ARE ALSO REPLICATING THIS EFFORT

Evening Gala Dinner at Tai

Temple Research studies at Qianlong Garden

EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS

The Banyan Tree Group (Yunnan and

Hainan Island)

Restored hotels in Shanghai

Wuzhen – Venice of the EastLongsheng – Li’an Lodge

Terraced ricefields

EMERGING SUCCESSES IN PRIVATE SECTOR - SITES

Crosswater Lodge(Guangdong Province)

Revitalizing sites in Guangxi and Hangzhou

• An important Horse Festival in the Amdo region

• Untouched, unspoiled & breathtaking hiking

• Devotions of people – the sacred Lama Dance

• A new living standard – luxury base camp

LUXURY CAMP OPERATED BY WILDCHINA – YUSHU

• An easy, short hike on the Wild Wall and valleys surrounding the wall

• Picnic lunch at a farm-house, with catered lunch, and portable toilets

• Back-up routes for guests less inclined to hike

HIKING ON THE WILD WALL

• A journey across history and time – exploring Cave Art along the Silk Road

• Exploring Hidden tribes – Discovering ethnic communities along China’s border

• Ancient Tea and Horse Caravan Trail

• Discovering China’s Living Heritage – Exploring the ancient villages of Huangshan and Huizhou

• A sacred Buddhist Land – Exploring the Cradle of Tibetan Buddhist Renaissance

Hiking and Wilderness

• Catholic Tibetan church hike

• Western Sichuan – On the Doorsteps of Tibet

• Trekking Mount Gongga – King of Sichuan Mountains

• On the Path of Pilgrims – Mount Kailash Treks

UNIQUE EXPERIENCES ACROSS CHINA SAMPLE WILDCHINA PROGRAMS

Cultural

Wildlife and nature

• Birding in Northwest Yunnan – Mt. Gaoligong

• Embracing the Wildlife of Wulingyuan Nature Reserve

• In search of Wild Pandas

• Journeying China’s Turkestan

15

• Majority of China world class sites are rarely visited by tourists

• Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets

• The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain

Experience China Differently!

KEY MESSAGES

16

FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT

INFO@WILDCHINA.COM

OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES

1. Unique experiences 2. Community interaction

4. Events and adventures

3. Expert guides

5. Sustainable tourism 6. Attention to detail

• The road less traveled; Off-the-beaten path

• Innovative, themed programs

• Home-stays, NGO, school exchanges, community involvement

• Active experiences such as treasure hunts, role-playing, and Wild Races

• Offer in-depth commentary and analysis

• Adhere to responsible travel practices

• Highest service standards even in China’s remote regions

YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES

Other viewsFlora and fauna

Lakes and rivers Social and Art

History Religion

Distinctive cultureSpectacular nature

Land topography Ethnic people

• High-altitude lakes: Bita, Napa, Qianhu

• Three major rivers: Jinsha, Nujiang, Lancang

• Water falls• Glaciers• Underground hot

springs

• Precious animal species: Snub-nose monkey, black-neck crane

• Numerous plant types varying with altitudes

• 20 ethnic groups accounting for >50% of total population: Naxi, Bai, Nu, Lisu, Tibet, etc.

• Festivals• Local traditional

lifestyle• Art and crafts• Music and dance

• 3 major religions: Buddhism, Christianity, and Islam

• >30 temples and monasteries

• Ancient cities: Dali, Lijiang, Weishan

• >50 other historical sites

Source: Interviews

• Snow mountains: Meili, Haba, Baima, Yulong, Cangshan

• Gorges and canyons: Tiger Leaping Gorge, Nujiang Canyon

• Alpine grass meadow: Zhongdian, Huadian Ba

The Last Line of Defense -Hiking the Wild Great Wall

Guarding Beijing’s northwest, this part of the wall forms the major internal line of defense erected by the Ming Dynasty against Mongol invaders. Hence its name – Longquanyu – inner line wall. Here, the wall unwinds across mountaintops like a giant snake. Stubborn flowers, bushes and even small trees push up through fallen stones and crumbling mortar, as nature slowly reclaims the Wall.

Our walk starts along this part of the ruined, Wild Wall – an un-touristed site that starkly reveals the isolation and loneliness of border territory. After a picnic lunch in one of the many watchtowers, we then descend the Wall, hiking down a stunning, steep-sided gorge. Our path meanders past streams and a lake, fringed by quiet, sandy beaches. This lake, Xiaoxihu, used to be an important strategic point providing the army with water. Guests can stop here for a refreshing swim, or simply rest along the lake shore, enjoying breathtaking views of the Great Wall.

Map & Details

Difficulty

This is a fairly easy hike – we walk along trails that overlook the wall. There are areas where we have to walk across rocks (15 to 20 minutes), which can be very slippery during rain. No technical skills are required.

Walking distance: 6 to 7 km, or 3 to 3.5 hours with numerous rest points in between. Significant elevation change is limited to walking on the wall.

Packing List

• Layered clothing

• Walking shoes (broken-in)

• Sunscreen (optional)

• Sunglasses (optional)

Start

End

1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL