resourcemobilization 130711011528-phpapp02(1)

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MANOJ MATHEW MSW,MPhil.Social Work 15 AUGUST 2015

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Page 1: Resourcemobilization 130711011528-phpapp02(1)

MANOJ MATHEWMSW,MPhil.Social Work

15 AUGUST 2015

Page 2: Resourcemobilization 130711011528-phpapp02(1)

PRESENTATION OVERVIEWIntroduction

Key points

Summary

Questions

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INTRODUCTORY LEARNING ACTIVITY

Complete the activity

Elaborate on your choice of word association

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FUNDAMENTALS OF RESOURCE MOBILIZATION

Types of Resources

Defining Resource Mobilization and its scope

The Resource Mobilization process

Challenges to Resource Mobilization

The Resource Mobilization Pyramid and the 80–20 Rule

Moral aspect of Resource Mobilization

The value and importance of Resource Mobilization

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KEY COMPONENTS OF RESOURCE MOBILIZATION

Means/resources

Mechanisms

Resource Providers

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Degree of organizational attractiveness for donors

Consideration of key questions

The RIGHT person Cultivating the RIGHT prospectFor the RIGHT purposeAt the RIGHT timeTo receive the RIGHT result/outcome

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DEVELOPMENT AND MANAGEMENT OF A RESOURCE MOBILIZATION PROGRAM/STRATEGY

STEP 1: Preparing a Specific Resource Mobilization Strategy

STEP 2: Identifying and Broadening the Stakeholder Group

STEP 3: Developing key messages

STEP 4: Selecting Resource Mobilization Vehicles

STEP 5: Resource Mobilization Monitoring and Evaluation

STEP 6: Gearing up for resource mobilization

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Preparing a Specific Resource Mobilization Strategy

Reviewing the Organizational Strategic Plan

SWOT Analysis

Resource Mobilization Plan

Determining Resource Mobilization Targets

Determining Resource needs

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LEARNING ACTIVITY Group Discussion

Complete the activity

Provide feedback

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Identifying and Broadening the Stakeholder Group

Developing a Stakeholder Map

Fund Raising is FRIEND Raising

The 3 C’s – Connection, Capability and Concern

The Resource Provider Dependency Chart

Information we need about the Resource Providers

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Developing key messages

Making Your Organization’s Cause Known

Tips on Developing Your Key Message – IMPACT

Elements of an Effective Communication Strategy

Developing a FVP – Fund Value Proposition

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Selecting Resource Mobilization VehiclesSelecting the Right Mix for Your Organization -

Exploring Various Resource Mobilization Vehicles

Acquisition strategies

Nurturing or cultivating strategies

 The Gift Range Chart

The Importance of Diversifying Funding Sources

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Resource Mobilization Monitoring and Evaluation

M&E activities

Financial and Non-Financial Indicators

Developing a Monitoring and Evaluation Plan

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Gearing up for resource mobilization

Ensuring People and Systems Are In Place

Who Will Do It? Resource Mobilization as a Team Effort

Systems needed in Resource Mobilization

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FUNDING PROPOSAL WRITING

Project funding proposal Format

Tips and guide on writing a proposal

Guide on writing grant proposal – cover letter; Executive Summary and Narrative

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CONCLUSIONSummary

Questions

Contact details:

Manoj Mathew., MSW, MPhil. Social Work Research Scholar, Amrita University, Coimbatore +91 9961773178 [email protected]