responsive web design in a multi-screen world
DESCRIPTION
From smartphone to tablet, laptop to desktop, families use multiple screens, splitting their attention from one medium to another - consuming content in different ways. Is your school delivering the right information at the right time on the right device? Robin Cook, Pomfret School, and Peter Baron, WhippleHill, share why a responsive website matters. See how Pomfret developed a multi-screen strategy & learn how your school’s site can thrive in a multi-device world.TRANSCRIPT
Responsive Web Design in the MultiScreen World.
Robin Cook P '16Director of Electronic CommunicationsPomfret [email protected]
Peter BaronChief Evangelist WhippleHill, [email protected]
How did we get here?
How did we get here?
- MultiScreen World.
- Responsive Web Design (aka. RWD)
- Impact on Private Schools.
1940 1965 1985 2005
The Major Trends in Computing
Mark Weiser
Mainframes (many:one)Personal Computers (one:one)Ubiquitous Computing (one:many)
1988
What are we seeing?
13% 11%76%
source: AUG 2013 total page requests served from WhippleHill servers.
Of course, but how?
Too many choices ...
Responsive Web Design
- Phrase coined in 2010 by Ethan Marcotte. Emerged in 2012.
- A cost-effective alternative to mobile apps.
- Utilizing HTML and CSS3.
Responsive Web Design
- Fluid Grid. graceful degrading of layout across devices and device orientation.
- Media Queries. A media query allows us to target not only certain device classes, but to actually inspect the physical characteristics of the device rendering our work.
Common Break Points
- 320 px — Mobile portrait
- 480 px — Mobile landscape
- 600 px — Small tablet
- 768 px — Tablet portrait
- 1024 px — Tablet landscape/Netbook
- 1280 px & greater — Desktop
Responsive Web Design
- Fluid Grid. graceful degrading of layout across devices and device orientation.
- Media Queries. A media query allows us to target not only certain device classes, but to actually inspect the physical characteristics of the device rendering our work.
How did we get here?
MultiScreen World.
Responsive Web Design (aka. RWD)
- Impact on Private Schools.
Robin CookDirector of Electronic CommunicationsPomfret School
Parent Class of 2016
Teaches Web Design Course Media Team Coach
Critical to get in the trenches and listen.Repurposing content.
What is Pomfret seeing?
13% 4%83%source: Pomfret Google Analytics September 2013
The Trend 2012 v 2013
+97% +110%-4.09%source: Pomfret Google Analytics September 2012 & 2013
2013 Latest Data Parents, Students, & Faculty
Spring 2012 Pomfret Parent’s Preferred Means of Communications
1%15%
84%
1%
38%
61%
4%
20%
76%
Invitations Personal Letters Annual Fund
Email Postal Neithersource: Spring 2012 Parent Survey
Spring 2012 Pomfret Parent’s and Social Media
68%
20%
5%8%
90%
8%1%1%
78%
19%3%1%
Facebook Twitter Vimeo
Daily Weekly Occasionally
source: Spring 2012 Parent Survey
Never
Student Input for Website Design
Redesign Request For Proposal March 2012 ● Create an innovative, flexible, informative website that is easy to maintain. We must develop a friendly site that can deliver
large amounts of constantly changing information to our key target audiences. In addition to designing a user-friendly site with an intuitive interface, we must be provided with a web-based, database-driven administration tool that allows key management personnel to easily update content without directly accessing source code.
● To be effective, our website must be:○ Visually engaging and informative○ Quick and easy to load and operate○ Accessible from desktop and mobile platforms○ Safe and secure
● Our primary Internet objective is to continue to build brand identity, awareness, and interest in Pomfret School and the services/value it provides. Our vision is to maximize web-based technologies to:○ Build brand loyalty and enhance target audience relationships○ Improve program delivery and service○ Increase market share
● Create a site that helps to recruit, enroll, and maintain mission compatible students (and their families) and strengthen relationships with all constituents (prospects, students, parents, alumni, college reps, community partners, current and prospective faculty/staff).
● Convey the Pomfret School brand through the use of:○ Innovative graphical user interface and design○ Compelling visuals○ Intuitive navigation○ Consistent and concise messaging of mission and identity○ Comprehensive information and resources in an easy to use format
● Deliver a scalable and maintainable foundation.
- Email Newsletters- Email Letters- Email Invites- Website- Digital Signage- Importance of Reuse & Multipurpose content.
The Pomfret Strategy
eNews Evolution
2010 2011 2012
Parent/student/faculty enews (Sept.):2010 - 43% open 10662011 - 49% open 1105 2012 - 49% open 11412013 - 51% open 982 (5th issue of 1 column)
eNews Evolution - Now
Email Invitations
Email Invitations
Mobile App to Responsive Design
Digital Signage On Campus & Web
Athletic Hall of Fame Kiosk
http://preview.risevision.com/Viewer.html?type=presentation&id=abcace04-f348-4cc2-9fe0-f896c6159bda
pulls in athletic schedule & campus news from WhippleHill site
Concept of “Scanable”
Titles of news items 50 characters or less (text notifications)
News items = title (under 50 characters), short descriptions (under 100 characters), article (150 words)
eLetters - 300 - 500 words, use bullet points if appropriate, link to pdfs/webpage for details
“if it has to be pretty, put it in print”
3 emails (1 is eNews for parents, students, faculty/staff) a week/constituency as part of the yearly plan (TPS - touch point schedule)
Pomfret E-Communication Specs
http://thenewdesignguidelines.derekevanharms.com/#
Other things to consider ...
- Smaller site maps ... (WH reporting 30% reduction in size)
- Photo Selection (portrait v landscape)
- Viability of video on smartphone and tablet (surprising)
</presentation>
http://www.responsinator.com
http://snippets.hubspot.com/hubspot-device-lab
http://www.businessinsider.com/15-billion-smartphones-in-the-world-22013-2
http://www.marketingprofs.com/charts/2013/11489/mobile-email-benchmarks-and-trends-by-industry
http://www.themillennialimpact.com/2013research
http://www.mstoner.com/blog/mobile-and-responsive-design/four-ways-make-site-friendlier-smartphones-tablets/?
utm_source=Intelligence&utm_medium=email&utm_term=September&utm_campaign=Sept+Intelligence
Extra Slides Follow..to be deleted
http://uxmag.com/articles/create-a-better-responsive-user-experience#.UZPccuxSawI.twitter
Just pasting these links in here for reference. They need to be read and broken down into concepts that we can turn in to slides. This are articles or links to things on RWD I’ve been collecting over the last year.
http://mashable.com/2013/01/03/tablet-friendly-website/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:
+Mashable+(Mashable)
http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013?utm_source=slideshow03&utm_medium=ssemail&utm_campaign=share_slide
show_loggedout
http://www.elated.com/articles/responsive-web-design-demystified/
USA TODAY article on cellphones and schools
www.usatoday.com/story/tech/personal/2013/08/07/views-shift-on-cell-phones-in-schools/2607381?
Potential Sources
• Google Multiscreen Report
• PEW Mobile Internet Data ?
• University Examples found on EDUstyles ?http://www.weinberg.northwestern.edu/index.htmlhttp://fyp.washington.edu/https://rising.jhu.edu/http://seas.yale.edu/
• DistilledLive Catch Up: Responsive Web Designhttp://www.distilled.net/blog/seo/responsive-web-design-distilledlive/
Native Apps v. Mobile Web
Native App Moblie Web
device dependent
scheniderb reference?
Mobile First
Very key for admissions
What is RWD ?