restaurant name business plan. restaurant consulting 2 the idea: one sentance high-level the...

Restaurant NameBusiness Plan

Restaurant Consulting

2

• The idea: One sentance High-Level

• The concept: The Offer

• The style will be unique: Why people will find it

unique?

THE IDEA

Concept


3

• Fast Growing Segment: Describe the market

• Fast-Casual Growth: Describe the potential

Concept

Market


4

• Differentiator 1: Serving...

• Differentiator 2: Style, Environment...

THE BUSINESS MODEL

Niche


5THE NAME

Inspiration or list of Ideas

Name Ideas:

Name Inspiration:


6THE MENU

Vertical, Serving Style or Entree Niche

Appetizers:

Entre:

Sides:

Dessert:

Beverages:

Market AnalysisBusiness Plan


8

• The target customer: Age, Education, Income, Behavior

• Customer Trends: Describe why this demographic is looking

for you• Point 1

• Point 2

• Point 3

• Point 4

THE CUSTOMER

Target Market


9City, State

Locations

Location Options:

• Location 1• Location 2• Location 3• Location 4


10

• Population: ##

• County/District: ##

• Top Industries: Top Corporations, Universities, Government

Employers

• Retail Hubs: “Drafting” location successful businesses

LOCATION PROFILE

Demographics


11

• Local: $$##

• International: $$##

• Areas For Opportunity: Target Market

• Business Community: Climate

BUSINESS CLIMATE

Statistics


12

• County/District Detail: Map locations

POPULATION

Statistics


13

• Districts/Regions: Map locations

EDUCATED CUSTOMER BASE

Statistics


14

• Districts/Regions: Demographics

INCOME CUSTOMER BASE

Statistics


15

• Districts/Regions Targeting: Targets

• The Local Market: Cusotmer Radius

• Commuting Workers and Tourists:

• Commercial Events:

• Catering:

TARGETED CUSTOMERS

Statistics


16TARGETED CUSTOMERS

Detail

Description Target Market #1 Target Market #2 Target Market #3

Description People and households People Migrating Commercial business

Demographics Consumers ages Workers and Tourists Businesses from 20 to 300 emp

Buying Behaviors Frequent but small purchases

Infrequent but larger Infrequent but very large

Size Residents/ $Households/ $Restaurant Sales/ $

Daily CustomersAnnual Tourists

Businesses

Projected Sales

Trends


17TARGETED CUSTOMER STRATEGYDetail Strategy Target Market #1 Target Market #2 Target Market #3

Positioning Message

Pricing

Product Customization

Distribution

Promotions

Advertising

Public Relations

Sales Promotions


18

• Proposed Locations: Target

• Customer Radius: Radius Study – 5 miles

CUSTOMER RING STUDY

Statistics

Description KM

Population

Households

Average Household Income


19

• Census Information: Total Market $

• Full Service Restaurants: Competition

• Total Restaurant Sales: Availiable Opportunity

• Average Sales Per: Average per plate

MARKET SIZE

Statistics


20

• Customer Expenditure Survey: Disgresionary Income

• Radius of Market proximity: Total Oppotunity Set

MARKET SIZE DOLLARS

Statistics


21

• Locations: Circle Areas of opportnity

FOOD SERVICE MARKET

Detail

Sales & MarketingBusiness Plan


23

• Compeitor #1: Market Research



COMPETITION

Top Competitors


24

• Message #1: Market Research




MESSAGE

Differentiation from Competitors


25

• Marketing or Advertising: Opportunity 1



SALES

Direct & Advertising


26SALES APPROACH

Spend

Description $

Total Annual Advertising and Media Costs


27

• Hours of Operation: Days and Time

• Staffing: # Full Time and # Part Time

• Wages: $ Full Time and $ Part Time.

• Food Costs: % Target and average Cost Per Order.

THE INNER WORKINGS

Operations


28

• Layout Concept:

• Branding:

• Color Pallet:

LOCATION DESIGN

Look and Feel


29

• Add Sketches

LOCATION INTERIORS

Look and Feel


30

• Add Sketches

LOCATION EXTERIORS

Look and Feel

Financials & Risk ManagementBusiness Plan


32

• Add Profiles of the owners:

THE MANAGEMENT TEAM

Experience


33

• Display legal structure: Ownership, Formation Type, Investment

THE LEGAL STRUCTURE

Entity Type and Ownership


34

• Explain Insurance:

RISK MANAGEMENT

Insurance


35REQUIRED START-UP FUNDS

Item AmountReal Estate $Building $Equipment $Furniture & Accessories $Initial Inventory $Deposits $Legal & Accounting $Advertising $Working Capital $

Total $


36CAPITAL STRATEGY

Total Amount Required Amount# of Investors (% of ownership) $Commercial Bank Loan (Real Estate or Lease) $Owners $Total $

Debt Service Payments AmountPrincipal Amount Borrowed $Interest Rate %Term #Total Loan Payment $


37

• Finalize Business Plan Date 2016

• Finish legal work Date 2016

• Request and review construction bids Date 2016

• Obtain building permits, Firedepartment Date 2016

• Begin Construction Date 2016

• Add Furniture & Fixtures Date 2016

• Health Department Inspections Date 2016

• Hire, Train and Launch Staffing Plan Date 2016

• Warm Opening Date 2016

• Grand Opening Date 2016

THE MILESTONES

Steps to Launch


38Startup Funding

Funding Breakdown

Required Statup Funds Amount Totals Depreciation NotesFixed Assets

Real-estate Buildings Leasehold Improvements Equipment Furniture and Fixtures Vehicles Other Fixed Assets

Total Fixed Assets

Operating Capital Pre-Opening Salaries and Wages

Prepaid Insurance Premiums Beginning Inventory

Legal and Accounting Fees Rent Deposits Utility Deposits Supplies

Advertising and Promotions Licenses Other Initial Statup Costs Working Capital (Cash on Hand)

Total Operating Capital

Total Required Funds


39Salaries & Wages

Employee Cost Breakdown

Salaries and Related Expenses # Assumptions Wage Base Monthly Year One Year Two Year Three

Percent Change

Salaries and Wages

Owner's CompensationSalariesWages

Full-Time Employees Estimated Hours Per Week Estimated Rate Per HourPart-Time Employees Estimated Hours Per Week Estimated Rate Per Hour

Independent ContractorsTotal Salaries and Wages

Payroll Taxes and BenefitsSocial Security

MedicareFederal Unemployment Tax State Unemployment TaxEmployee Pension ProgramsWorkers CompensationHealth Insurance

Total Payroll Taxes and Benefits

Total Salaries and Related Expenses


40Operating Expenses

Fixed Operating Expense Breakdown Fixed Operating Expenses Monthly Year One Year Two Year Three

Percent Change

ExpensesAdvertisingCar and Truck ExpensesCommissions and FeesContract Labor

Credit Card and Bank ChargesCustomer Discounts and RefundsDues and SubscriptionsEntertainmentInsurance (Liability & Property)

Legal and Professional FeesOffice ExpensesPostage and DeliveryRentRent on Vehicles and EquipmentRepairs and MaintenanceSupplies Telephone and CommunicationsTravelUtilities

Total Expenses

Other ExpensesDepreciationInterest

Commercial LoanCommercial MortgageLine of Credit

Total Other Expenses

Total Fixed Operating Expenses


41Sales Forecast

Projected RevenueProducts and Services

Assumptions % July August September October

November DecemberJanuary February March April May June

Local Market Food Sales

Price Per UnitVariable Cost Per UnitGross Margin Per UnitProjected Unit Sales

Seasonality FactorYear OneYear Two GrowthYear Three Growth

Fixed Expense Allocation

Projected Revenue

Variable CostsGross Margin

Fixed ExpensesProfit

Breakeven Sales RevenueBreakeven Sales Units

Commuter Food Sales

Price Per UnitVariable Cost Per UnitGross Margin Per UnitProjected Unit Sales

SeasonalityYear OneYear TwoYear Three

Fixed Expenses Allocation

Projected Revenue

Variable CostsGross Margin

Fixed ExpensesProfit

Breakeven Sales RevenueBreakeven Sales Units

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restaurant name business plan. restaurant consulting 2 the idea: one sentance high-level the...

Documents

total market

market researchcompeitor

market analysisbusiness

targetsthe local market

target customer

market fastcasual growth

proposed locations

customer expenditure