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TRANSCRIPT
I
Exhibitors and visitorsHall & site plan of Expoalimentaria
International exhibitors
National exhibitors
Top 10: agro & fishery products
The most valued by the exhibitors
International Visitors
Visitors Segmentation
What are the national and international visitors looking for?
The exhibitors give their point of view
The visitors give their point of view
The most valued by the visitors
The best of Peru to the World
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16
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II
III
Complementary activities and HallsConvention and Conferences program
Innovation Contest
Culinary Hall
Pisco Hall
Peruvian Cocoa and Coffee for the world
Seafood Hall
Tasting Hall
Beer Hall
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31
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EA in numbersMedia Diffusion
Official Restaurants and Bars
Sponsors
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indexindex
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Hall & site plan of Expoalimentaria 2017
FOOD ANDBEVERAGES
PISCOHALL
FISHERY FOOD ANDBEVERAGES
ENTRANCE
INTERNATIONALPAVILION PERUVIAN COCOA AND
COFFEE FOR THE WORLD
TASTINGHALL
TAKEAND GO
TAKEAND GO
TAKEAND GO
BEERHALL
BIODIVERSITY ZONEOF ADEX
PERUREGIONS
CONTAINERS AND PACKAGING
MACHINERY, EQUIPMENTAND TECHNOLOGY
AUDITORIUM
COCKTAIL AREA
CULINARY
HALL
SERVICES
INNOVATIONHALL
7 8
247,570 ft2
of exhibition
510exhibitors
156 354
of exhibitors have previously participated in the fair.55%
InternationalExhibitors
NationalExhibitors
REGIONS• Ancash• Arequipa• Ayacucho• Cajamarca• Cusco• Huancavelica• Huanuco• Ica• Junin
• La Libertad• Lambayeque• Loreto• Piura• San Martin• Tacna• Tumbes• Ucayali
Food andbeverages
Fishery ServicesContainers and
PackagingMachinery, Equipment
and Technology
Sectors
international national
21Countries
Participants
Portugal Thailand
17
ItalyFrance Netherlands Mexico
Denmark SpainCosta Rica USAEcuador
China South KoreaCanada ColombiaChile
Germany BrazilAustria BoliviaArgentina
9 10
The most valuedby the exhibitors
97% will recommendexpoalimentaria 2018
11 12
95%
89%
88%
86%
Will participate EXPOALIMENTARIA 2018
Expressed a high level of satisfaction aboutthe fair in general
Expressed a high level of satisfaction inthe products and services offered
Found possibilities of doing business
+than1,400
Food products
TOP 10 AGRO PRODUCTS
TOP 10 FISHERY PRODUCTS
Avocado
Coffee MangoChia
Quinoa Sacha Inchi
Shrimp
Tuna Canned
Squid
ScallopGiant SquidTuna
Asparagus
Prawns
Artichoke
Pisco Grape
Corvina Mahi Mahi Sardine
3,577 International Visitors
1% Africa
1% Oceania
26% Europe
12% Asia
4% Central America
29% South America
27% North America 2,153
InternationalBuyers
visits in three days40,000
13 14
+than
of international buyers has completed business with more than one company in the next
12 months
To meet potential suppliers and
clients
To learn about the variety of the product offerings
available in the Latin American region
To find new potential products
83%
What are the national andinternational visitors looking for
of national visitors has completed business with more than one company in the next
12 months77%
We are visit by the mainfood industry BUYERS
INTERNATIONALS
Supermarkets
Exporters
Producers
Service Providers
Logistic Providers
Wholesalers
Importers
32%26%16%11%8%4%3%
Importers
Supermarkets
Retailers
Exporters
Wholesalers
Food Processors
Producers
Service Providers
55%11%9%8%8%4%3%2%
NATIONALS
VisitorsSegmentation
15 16
It is a great platform to make new contacts, to see our customers and to reach new markets."
Mariana AgustinIndustrias AlimentariasPerú
The exhibitors give their point of view The visitors give their point of view
The magnitude of the fair is impressive, it is the 9th fair that Adex performs and every time it grows and it has betterdevelopment and results.”
Grupo SuardiazSpain
Seyed BozorgniaCaspian Trading CompanyUSA
I will definitely make a recommendation to the colleagues and companies we work with to come to this event, participate and try to find out all the good products that are offered”
Lizeth CorreaTropickitColombia
It is one of the largest platformsin Latin America, a very wellorganized fair with very good exhibitors. "
Luis RomeroTC FruitsEspaña
One of the most important in all South America, therefore I think it is a good platform to do business."
The growth with Expoalimentaria has been very great, every time with each fair that we have had moremeetings, contacts and sales, it is definitely something positive for our company. "
Gary GagliardiD’MarcoPerú
17 18
AvocadoEel
Lemon Scallops Asparagus Maca Mango
Paiche Mahi Mahi Squid Red GlobeGrape
ThompsonGrape
Blueberry Cocoa
The best of Peruto the world
The Top products requested byinternational visitors
Goldenberry
The most appreciatedby visitors
99% Visitors will recommend expoalimentaria 2018
98%
94%
Will participate in EXPOALIMENTARIA 2018
Appreciated the quality of products and services
Found it possible to achieve new business
93%Variety of the offer
96%
19 20
Conventions andConferences Program
IX CONVENTION OF ORGANIC PRODUCTS
SPEAKERS
Alejandro Cabrera - CAAE America
Alvaro Martínez - Union Control Peru
Candy Morales - Amaz Food
Frank Shreiber - IPD Germany
Glicerio Felices - Wiraccocha of Peru
Jose Luis Peroni - Commercial Economic Office of Peru in Toronto
Jörn Berger - Sector Expert Cocoa and Superfoods - Netherlands
Moises Chong - Wageningen University & Research - Netherlands
Luz Barreto - ADEX
Pablo Montoya Tapia - Natural Fertilizers Mallki
Patricia Flores - IFOAM Organics International
Patricia Quijandría - UTZ Peru - Ecuador
Pedro Pietro - Fresh Business Peru
Ricardo Sproesser - Port of Antwerp, Belgium in Latin America
V INTERNATIONAL CONVENTION OF MARKETS & TRENDS
SPEAKERS
Álvaro Silva Santisteban – Commercial Economic Office of Peru in Dubai
Ana María Ojeda - DHL Express Peru
Antonio Castillo – Commercial Economic Office of Peru in Sao Paulo
Baltazar Ulrich - Central Supply of the State of Mato Grosso S.A.
Bernardo Muñoz - Commercial Economic Office of Peru in Madrid
Jorge Gallardo - INTEDYA International
José Luis Estrella - Hispatec
Juan Carlos Valdivia - Commercial Economic Office of Peru in Jakarta
Marie Bel - Euromonitor International
VI FOOD PACKAGING CONVENTION
SPEAKERS
Candy Morales - Amaz Food
Cástor Vera - Toulouse Lautrec Institute
Jorge Ramirez Palomino - Chilean Containers and Packaging Center
Marco Sachet - Italian Institute of Containers and Packaging
Silvio Colombo - Argentine Institute of Packaging
Max Alvarado - ADEX
Max Rodríguez – Commercial Economic Office of Peru in Bogota
Megane Soo – International Trade Association of Malaysia
Mónica García – Embassy of the Argentine Republic in Peru
Renzo Piraccini – Cesena Fiera
23 24
Objective: Recognize and reward efforts made by exhibitors in thecreation, development and marketrelease, nationally and internationally, of their innovative products.
°
Recognition ofcreativity and innovation
JURY
Mixed character, and made up of personalities and institutions of recognized prestige, from different fields participating in food innovation:
Institution of commercial promotion
Leaders of gastronomic industry: chefs and school of gastronomy
Technical institutions
Specialized Media
8 InnovationContest
Quinoa and Farro with creamy
Peruvian pesto
Company: Sociedad Agrícola Virú S.A.
WinnerMost Innovation Product 2017
25 26
Winnersper category
Ready to Eat Line Pasta Lunch with Peruvian Sauces in Gift Trio Green Casa GourmetCompany: Danper Trujillo S.A.C
Pacific Fruit Golden Berry 100% pure fruitCompany: Aseptic Peruvian Fruit S.A
Maca Beer BoxCompany: CPX Perú S.A.C.
Quinoa and Farro with CreamyPeruvian PestoCompany: Sociedad Agrícola Virú S.A.
Quinoa APICompany: Wiraccocha del Perú S.A.C
Maca MorningsCompany: Ecoandino S.A.C.
Cacao 360° BoxCompany: Amaz Foods S.A.C.
PRECOOKEDPRODUCTS
CANNED ANDDEHYDRATED
FOOD
BEVERAGESAND LIQUOR
CONFECTIONERYAND SNACKS
GOURMET PRODUCTS AND
PREPAREDMEALS
FUNCTIONALAND
NUTRACEUTICALPRODUCTS
COCOA, COFFEEAND
SUBPRODUCTS
27 28
• We reward the trends of food innovation 2017
Winnersper trend
HEALTHY LIFEMaca MorningsCompany: Ecoandino S.A.C.
Blueberry and Coffee withPanela JamCompany: Union Latin Express S.A.C Ready to Eat Line Pasta Lunch with
Peruvian Sauces in Gift Trio Green Casa GourmetCompany: Danper Trujillo S.A.C
Maca Beer BoxCompany: CPX Perú S.A.C.
PLEASURE
PRACTICALITY ECO FRIENDLY
29 30
Lyris Monasterio
Ricardo Carpio
Lucero Villagarcía
Cristina Vallarino
DISTINGUISHEDBARTENDERS
Cocktails made from:
Muña Grapefruit Tangerine Lemon Grass Lemon
PiscoHall
The Culinary Hall is theplatform to present theingenuity and creativityof exotic dishes usingPeruvian exportable offer exhibited in the fair.
CulinaryHall
Marilú Madueño“Giant Corn Ambassador”
Diego Balarezo“Quinoa Ambassador”
Flavio Solórzano“Kañihua Ambassador”
Franco Kisic“Custard apple Ambassador”
Francesco Delfino“Camu Camu Ambassador”
Idolo Giusti“Paiche Ambassador”
Palmiro Ocampo“Avocado Ambassador”
Ricardo Carpio“Muña Ambassador”
Marcos Blass“Quinoa Ambassador”
Manuel Cigarrostegui”Cocoa Ambassador”
Giovanna Maggiolo“Cocoa Ambassador”
CHEFS
BARTENDERS
9 Featured Products
GiantCorn
AvocadoKañihua
CustardApple
PaicheQuinoa
Camu Camu
Muña Cocoa
Christian Bravo“Camu Camu Ambassador”
Raúl Cenzano“Yacon Ambassador”
FEATURED NATIONAL AND INTERNATIONAL CHEFS
31 32
attendees during the 3 days of the fair
1,500+than
Seafrost
Exalmar
Atisa
Perupez
Ministerio de la Producción
TASTING MADE BYIMPORTANT COMPANIES
Seafood andAquacultureHall
Peru is an important cocoa and coffee producer, being the second largest organic cocoa producer worldwide ant the third largest produ-cer of gourmet coffee, while strictly accomplishing with the rules of fair trade.
Cooperatives from San Martin, Ayacucho, Vraem, Satipo, Puno, Ucayali, Huanuco and others participated in this event.
PeruvianCocoaand Coffeefor the world
Giovanna Villegas
Christian Malara
Roy Revilla
Antonio Venturo
BARTENDERS
33 34
tastings during the 3 days of the fair
1,000+thantasting made during
the 3 days of the fair
10,000+than
Candelaria
7 vidas
Ignacio Schwalb
Lucero Villagarcía
Gianfranco Vargas
Cristina Vallarino
Lourdes Gonzáles
Eduardo Lanfranco
Giovanna Maggiolo
José Francisco Visconti
Víctor Padilla
Edwin Quea
Giovanna Villegas
Lourdes Córdova
Diego Aste
Lyris Monasterio
Jorge Llanos Goyena
Víctor Tenias
SPECIALIST TASTERS:
TastingHall
NATIONAL’S CRAFT BEERS
BeerHall
Olive OilCoffee Cocoa
Pisco WineCraftBeer Cheese
TASTING:
Conferencesspecialized withthe best tastersand experts.
attendees during the 3 days of the fair
3,000
35 36
attendees during the 3 days of the fair
450+than
EA in numbers Mediadiffusion
182,000 42.3visitson the web
32,290 users inSocial Networks
504printed and digital
publications
366international and
national accreditedmedia
60intenational press
media
Million people
28.7 Million international media
13.6 Million national media
37 38PlazaFresh
NationalMedia Partners
InternationalMedia Partners
See you atEXPOALIMENTARIA 2018
See you atEXPOALIMENTARIA 2018
26th - 28th SEPTEMBER 26th - 28th SEPTEMBERJockey Exhibition CenterANIVERSARY
th