retail employees day 2015 retailer ideas(1).pdf · all the employees in the company. a trrain –...

Retail Employees Day 2015 Celebration Ideas

Retailers

A TRRAIN – RAI Initiative www.retailemployeesday.com

Retail Employees’ day is a great opportunity

for the retailers to engage the two major

stake holders of their organization.

Customer

&

Employee

A TRRAIN – RAI Initiative

12th December The day of the Retail Employee, a day to decorate him, appreciate him,

honor him, and to say “ Thank you for your services”



Customer Engagement Activities


Post-it Wall

A huge Post-it wall can be erected in the store encouraging customers to leave thank you messages to the employees.

This can be in-turn amplified to a level where a message is formed out of all the post-its. Eg: “Thank you ” “We Love Shopping here”

Ideal time for execution: 3 weeks



Thank You Tree

We place a Tree at the exit gate of the stores. Near to the tree we place a bowl with small Thank you notes written. The notes will have pre-written thank you and also space for name of the employee. ( Optional). There will be a volunteer who will ask the customers to put up a thank you note on the tree for the staff.




Digital Board

A digital board/ Count down timer in all the Atria Space showing the number of medals pinned/ no. of Thank yous received. It can also be a countdown for Retail Employees’ day.




Photograph / Selfie Corner

Create a photo booth with the brand message to generate social conversations from your customers.


Ideal time for execution: 1 week


Thank you card / Chocolate

Customers walking into your store can write a personalized Thank You message on a card / share a chocolate with the sales associate who attended them.



Employee Engagement Activities



Red Carpet Welcome with music & paparazzi

Red carpet welcome by Mock Paparazzi, clicking Employees pictures as they enter the store, a real photographer can be hired to take candid shots of the Employees on their special day.



Thanking your Employees at various Employee Touch Points

Having posters/ communication banners at various employee touch points within the organization. A few employee touch points can be: • Employee Back-office Area • Company Intranet Portal • Employee desktop backgrounds • Employee Canteen • Attendance registration area.



Personalized Thank you note from Top management

A personalized “Thank you” note from the CEO or equals to all the employees in the company can be huge boost to your employee. An employee would cherish something like this forever.

Certificate of Appreciation

Alternatively, a certificate of appreciation to all the employees for their efforts in driving the organization forward.

Video Message

A Thank you video message that can be shown across al the stores of a retailer.



Interactive games

Musical Chair competition, Quiz competition, 1‐minute games, DJ Session, dumb charades, ball in the bucket, tug of war etc. – An event can be planned in such a way that 12 challenges will be given to store employees in 12 hours, and at the end of the day top 12 employees will receive Rs. 1200 worth gifts by the organization – Depute an Emcee to interact with employees, fun games – Lucky draw for the entire staff with 1 bumper prize.



Party day for Employees

The employees can celebrate the event by cutting a Thank You cake and refreshments, soft drinks etc. – A lunch/dinner treat for all the employees can be organized on that day, where they can order food from outside and eat together as a TEAM lunch/dinner inside the store.



RED Memorabilia

Create a host of special RED merchandise to be created and gifted to all the employees in the company.


THANK YOU PROUD

RETAILER


Make a celebration video


Produce a candid video to capture the emotions of your employees during the celebrations. Share this on youtube. Here are a few examples. McDonalds - https://www.youtube.com/watch?v=Pfa9LZW77O4 Manubhai Jewellers - https://www.youtube.com/watch?v=9g25k2eSKYY

https://www.youtube.com/watch?v=Pfa9LZW77O4

https://www.youtube.com/watch?v=Pfa9LZW77O4

https://www.youtube.com/watch?v=9g25k2eSKYY

https://www.youtube.com/watch?v=9g25k2eSKYY


Breakfast with CEOs

The top management at the store can attend a breakfast meet with all the employees which would be a refreshing experience by them.

Talent Contest

Contests between employees of the organization is a great way to create enthusiasm and dig-out their hidden talents.

Internal Sports Events

Sporting events like team cricket / football matches would be a very positive team building activity between employees.



Other Ideas

Decorating the Retail store in a completely festive manner with Red balloons. Create an entrance arc with Red balloons.

Special discount offers to all the employees of the store.

Recognize & reward the most well performing employees of the store. Thus encourage a competitive spirit among your associates.


Shift internal rewards programs to the 12th of December every year.

Digital & Social Media



Campaign on Facebook & Twitter

Change your facebook & twitter cover pictures to thank your employees.




Campaign on Facebook & Twitter



Interesting & Engaging Contests - Having contests during the three day period will be a great way to connect with the community. 1. Click & tag - Click a picture of an employee at the brand store & tag the brand to thank the service. 2. What's your Thank you message? - Encouraging users to thank the retail employees' for their relentless service. 140 character Thank you messages on twitter - Live tweeting the celebration updates & testimonials of employees participating in the celebrations. - Use a common hashtag #RetailEmployeesDay in all the posts to derive traffic sources through trending topics. - Website Banner thanking your employees. – Link to Retail Employees Day website

A million people from the Indian retail industry celebrated last year.

Let us make Retail Employees’ Day a bigger success in 2015.

Let us together

create a sense of pride & dignity of belonging to the industry.


Let us know how you plan to celebrate Retail Employees’ Day this year

http://bit.ly/ZAJpqp


Thank You

www.retailemployeesday.com TRRAIN TRRAINindia

retail employees day 2015 retailer ideas(1).pdf · all the employees in the company. a trrain –...

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