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Windows 8 retail guide

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You will simply love it!12:38®

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“Windows Phone is deliberately and delightfully unlike any phone you’ve held before. It’s built with technology that feels less technical and more personal so it becomes as unique as you... Enjoy!”

Thom Gruhler CVP Windows Phone Marketing

Meet what’s next

01

02 Meet the new Windows Phone29 Demos52 Businessbenefits

54v Q&A56 Set up58 Contact us

Contents

Intr

o

12:38

4 1 2

3Games

Calendar Tue 31

Thursday to FridayBuilding 1940Yearly accounts review

S C O R E C E N T E R

4G

:-)

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Meet the new Windows PhoneThe only phone with Live Tiles, designed to keep you closer to the people and things that matter most

Meet Kari The Groupon fan

Kari

Photos

$20 for a three coursejapanese dinner withwine for two

Food

4G 12:38

2:-)

Intro 03

Meet Amy The social butterfly

Amy

Mommy & Trey playdateIdlewood ParkTomorrow 10:00 AM - 12:00 PM

Calendar Thurs12

People

3

12:38

1

“Looking forward toour playdate. Kate

4G

;-)

Meet Steve The gamer

4

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Key features 5

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Only Windows Phone comes with Live Tiles

• Pin your favorite people as Live Tiles, then see their latest profile pic, tweets, posts and updates in an instant

• Pin your favorite apps, then see useful information from within the app, like headlines, forecasts and deals of the day surface on the Live Tile

• Pin lots of other things; music albums, websites, directions, games, podcasts, photo albums, places, documents, notes and more as Live Tiles, so you can quickly get to the things you want Amy

Mommy & Trey playdateIdlewood ParkTomorrow 10:00 AM - 12:00 PM

Calendar Thurs12

People

3

12:38

1

“Looking forward toour playdate. Kate

4G

;-)

Then completely personalize your Start screen:• Make your favorite Live Tiles bigger and the less

important smaller

• Move your Live Tiles around until they are laid out perfectly

• Finally, choose a color theme that suits you

Apps from the Windows Phone Store; availability may vary. Live updates available with select apps and tiles.

Pin what matters most on your Start screen:

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Key features 7

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Only Windows Phone comes with Live Apps

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See useful information from within the app:• See what’s important to you like; news

headlines, weather forecasts or deals of the day that surface right on your Start screen without having to open an app

• Re-size Live Apps to medium or large to see even more useful information

Kari

Photos

$20 for a three coursejapanese dinner withwine for two

Food

4G 12:38

2:-)

Intro 07

• Windows Phone has over 110,000+ apps from the brands you know and love

• Most apps are free and you can try most paid for apps before you buy

• All Windows Phone apps are tested and certified by Microsoft, so you can have peace of mind when you install new apps malware and viruses

Get App Peace of Mind

Apps from the Windows Phone Store; availability may vary. Live updates available with select apps and tiles.

Key features 9

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See all your contacts in one place

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Only Windows Phone comes with a People Hub

Intro 09

• Your contacts are automatically linked together from all your social networks, so you can call, text, Skype call, IM and more

• See new profile pictures from all your contacts directly on your People Hub’s Live Tile

• Create a Room, like a Family Room, in the People Hub to share photos, messages, lists, calendars and notes only with the people in your private room.

Key features 11

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10 Intro 11

Only Windows Phone comes with Kid’s Corner Let your kids use your phone without texting your boss• Select which apps and games your kids can

access from the Kid’s Corner Live Tile

• Let your kids personalize their very own Start screen

• Then, let them have fun taking pictures, playing games and listening to their favorite tunes

• No need for additional parental control settings

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• Experience Live Tiles across Windows Phone 8, Windows 8 and Xbox 360

• Get 7GB of free storage with SkyDrive and automatically backup your photos, videos, Office files and more *

12

It’sWindows

• Listen to Xbox Music on your Windows Phone 8, Windows 8 PC and Xbox 360 **

Intro 13* some set up required. Wi-Fi access or data connection required; carrier fees apply. ** Apps for music, videos and games are required. On Xbox 360, content is streaming only

and also requires an Xbox LIVE Gold membership (sold separately) See xbox.com/music.

Key features 15

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Our most advanced mobile platform

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Multi-core processor

World-class camera technology

Dedicated camera button and easy sharing to Facebook

Removable SD card storage *

Customized ringtones **

HD screen support

110,000 certified apps (and growing), most of which are free

* Varies by device ** Music must be DRM-free. Features and services may vary be area, device, carrier, plan and version of Windows Phone software. Wi-Fi access or data connection required for some features and services; carrier fees apply.

Platform Highlights

Cloud connected through SkyDrive & Xbox Music

NFC built-in

Over-the-Air updates

Windows Phone app for desktop syncs directly with iTunes for DRM free content like: music, videos, pictures, ringtones, podcasts and playlists

Business Ready with Office Mobile, Outlook Mobile and on-device encryption capability

Intro 15

Key features 16

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New Delighters

Camera Lenses – add instant creativity to your shots

Word Flow Keyboard – type words and sentences with ease

Speech – tell your phone to make calls, compose messages, take notes and more

Internet Explorer 10 – a fast and fluid web experience

Lock screen – improved so you can see updates from your favorite apps

Full-resolution upload – photos and videos upload in their original resolution to SkyDrive*

Backup – phone settings are backed up to the cloud *

Screen shot capturea

Intro 17

Reasons to switch

* Features and services may vary be area, device, carrier, plan and version of Windows Phone software. Wi-Fi access or data connection required for some features and services; carrier fees apply16

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Generic

18 Intro 19

Uniquely you Personalize your Start screen and choose from a range of hardware options to make a phone that is uniquely you.

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How does Windows Phone compare to iPhone and Android?

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Android phones can be complicated to use, it forces you to scroll through lots of screens. Widgets take up space and have an inconsistent design and experience.

Every iPhone shows a static grid of icons, so your home screen looks like everyone else’s. Apps on iPhone do not surface meaningful information and get buried in folders, making them hard to find.

Windows Phone is the only phone with Live Tiles, designed to keep you closer to the people and things that matter most.

• Windows Phone is the only smartphone with Live Tiles, allowing you to personalize your phone in your unique way and keep you closer to the people and things that matter most

• 110,000+ apps are all tested and certified by Microsoft, so you can have peace of mind when you install new apps.

• You can try most paid apps and all Xbox games before you buy

• Consistent Live Tile experience on Windows 8, Windows Phone 8 and Xbox 360, learn only once

• Get 7GB of free storage with SkyDrive and automatically backup your photos, videos, Office documents and more *

Intro 21

For Android phone customers with malware concerns or looking for an easier experience:

* some set up required. Wi-Fi access or data connection required; carrier fees apply.

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For iPhone customers looking for different hardware and an uniquely personal experience:

• Windows Phone is the only smartphone with Live Tiles, allowing you to personalize your phone in your unique way and keep you closer to the people and things that matter most

• Great hardware choices from your favorite brands: Nokia, HTC, Samsung and more• Windows Phone app for desktop syncs directly with iTunes for DRM free content

like: music, videos, pictures, ringtones, podcasts and playlists• Xbox Music Pass (paid subscription required) gives you unlimited access to a library

that carries tens of millions of tracks on the Xbox Music Store for endless music pleasure• Consistent Live Tile experience on Windows 8, Windows Phone 8 and Xbox 360,

learn only once• Get 7GB of free storage with SkyDrive and automatically backup your photos,

videos, Office documents and more. *

Intro 23

• Windows Phone is the only smartphone with Live Tiles, allowing you to personalize your phone in your own unique way and keep you closer to the people and things that matter most

• Great hardware choices from your favorite brands: Nokia, HTC, Samsung and more

• 110,000+ apps are all certified by Microsoft to help keep you virus and malware free

• Messaging within Rooms works like BBM and has some amazing features like shared calendars, to-do lists, photos all in a private space

• Has the amazing on-screen Word Flow keyboard

• Windows Phone is the only phone with Microsoft Office Mobile built in and has on-device encryption capability

For BlackBerry customers looking for a more personal, richer phone experience

* some set up required. Wi-Fi access or data connection required; carrier fees apply.

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Who will love a Windows Phone?

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Smartphone owner who loves their PC

• Consistent Live Tile experience across Windows 8, Windows Phone 8 and Xbox, learn only once

• Get 7GB of free storage with SkyDrive and automatically backup your photos, videos, Office files and more *

• Listen to Xbox Music on your Windows Phone 8, Windows 8 and Xbox 360 **

• Xbox Music Pass (paid subscription required) gives you unlimited access to a library that carries tens of millions of tracks on the Xbox Music Store for endless music pleasure

• Smart DJ creates personalized playlists from your personal music collection (as well as songs from Xbox Music Store if you have a Xbox Music Pass)

Intro 25* some set up required. Wi-Fi access or data connection required; carrier fees apply. ** Apps for music, videos and games are required. On Xbox 360, content is streaming only

and also requires an Xbox LIVE Gold membership (sold separately) See xbox.com/music.

Key features 27

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Smartphone owner who loves their Xbox 360

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• The only phone with Xbox built-in, so you can take your Xbox experience with you on the move

• The Xbox video app allows you to stream your favorite movies and TV shows directly to your Windows Phone **

• See your avatar, Gamerscore and achievements within the Games Hub. You can even compare your scores and achievements with your friends

• Enjoy a wide range of Xbox game titles, such as Angry Birds, Wordament, Plants vs. Zombies and more.

• Try before you buy any Xbox game on Windows Phone

• Xbox SmartGlass on your Windows Phone 8 let’s you search for content (video, music, games) and play it on your Xbox 360 console.

Smartphone owner who has kids

• Only Windows Phone has Kid’s Corner. Select which apps, games and videos your kids can access, then launch Kid’s Corner and let them have fun taking pictures, playing games and listening to their favorite tunes

• Create a Room, like a Family Room, in the People Hub for a small set of people to share photos, messages, lists, calendars and notes only with the people in your private room

• The only phone with Xbox built-in, so you can take your Xbox experience with you on the move

• Access your music, playlists and videos with Xbox Music on your Windows Phone 8, Windows 8 PC and Xbox 360

• Xbox SmartGlass on your Windows Phone 8 lets you search for content (video, music, games) and play it on your Xbox console

• No need for additional parental controls settings

Intro 27* some set up required. Wi-Fi access or data connection required; carrier fees apply. ** Apps for music, videos and games are required. On Xbox 360, content is streaming only

and also requires an Xbox LIVE Gold membership (sold separately) See xbox.com/music.

Key features 29

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Feature phone owner, looking fortheirfirstsmartphone

• Windows Phone is easy to set up and use right out of the box

• It works with all the hardware and services you already have at home: Windows 7 & 8 PCs, Xbox 360, iTunes, Gmail, Outlook, Hotmail, Messenger, Skype and more

• Consistent Live Tile experience across Windows 8, Windows Phone 8 and Xbox, learn only once

• Get 7GB of free storage with SkyDrive and automatically backup your photos, videos, Office files and more *

Demos 29

“Show me!”“In this section we’ve collected some of our favorite demos to help you show Windows Phones to your customers”.

Microsoft Retail Training Team

* some set up required. Wi-Fi access or data connection required; carrier fees apply.

Dem

os

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Amy

Mommy & Trey playdateIdlewood ParkTomorrow 10:00 AM - 12:00 PM

Calendar Thurs12

People

3

12:38

1

"I'm already at the bar"

"I'm already at the bar"

4G

;-)

“I’d pinned a Live Tile forSteve to my Start screen. Ittold me he’d already arrivedat the bar... so I skipped workearly and surprised him“

Amy

30

Steve

Show1 Show a variety of Live Tiles; including people and

your favorite Live Apps

2 Tap and hold the Messaging Live Tile and tap the resize arrow. Making it large reveals more information

3 Show how Messaging can be made medium and small as well

Only Windows Phone comes with Live Tiles

Set Up• Pin some people to your Start screen

• Re-size and re-position your apps, just how you like them

Demos 31

Live Tiles Live Tiles let you arrange your Start screen just how you want it and make it easy to see everything that’s going on with the people and passions in your life in real-time. You can make a Live Tile for anyone and almost anything, and pin it right to your Start screen to see the info you need, constantly updated. You can arrange and size your Live Tiles however you like, making your Windows Phone as unique as you are.

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Kari

Photos

$20 for a three coursejapanese dinner withwine for two

Food

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2:-)

“I glanced at my eBay Live App and noticed I’d just been outbid on a new board… so I upped my bid at the last moment and won!

Kari

32

Show1 From the Start screen swipe to the Apps list

2 Choose a Live App and pin it

3 Go back to the Start screen and show the live information on the tile

Only Windows Phone comes with Live Apps

Set Up• Install some Live Apps

Demos 33

Live Apps A delightful twist on apps that make them easy to use and more amazing than ever. Live Apps bring what you want to know right to your Start screen, like the Groupon deal of the day or headlines on CNN, so you don’t have to search for what’s important to you. Windows Phone has the apps you need from the brands you love, and it’s the only phone that has Live Apps.

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“It was a four hour car journey to my Mother’s house. The kids played happily with my phone the whole way… and they didn’t delete all my contacts this time!”

Steve

Demos 35

Kid’s Corner Children love playing with your phone. And they have just as much fun with the games as they dochanging your phone settings or sending emails to your boss on your behalf. That’s why WindowsPhone has a Kid’s Corner which allows kids to access only the apps and features you choose forthem. So you can be sure they’re playing Angry Birds and not emailing your angry boss.

Show1 Swipe to settings and tap Kid’s Corner

2 Tap games and select a game or two, then tap the done icon

3 Press the power button to turn the phone off and back on again

4 From the lock screen, swipe across to access Kid’s Corner

Set Up• Make sure Kid’s Corner is switched on

in Settings

• Install some kid friendly apps and games

• Personalize the name of the Kid’s Corner, for example: David’s Dino Phone

Kid’s Corner gives parents peace of mind➞

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“I thought I lost my phone! I started to panic but remembered all my photos were saved on SkyDrive… panic over!”

Kari

Demos 37

SkyDrive With SkyDrive, all your photos and Office documents are instantly backed up* and accessible virtually everywhere and from practically every device. With 7GB of free cloud storage you can Start a Word doc on your PC at work and finish it on the way home on your Windows Phone. Take a picture on your Windows Phone, view and edit it on your PC later on. Your stuff simply goes wherever you go.

Show1 Open the Photos Hub, then tap camera roll

2 Tap “...” at the lower right of the screen and tap SkyDrive settings

3 Show the auto upload options for photos and videos

Set Up• Take some photos to populate the

camera roll

Windows Phone has the most comprehensive work and play cloud services,with SkyDrive, Xbox® Music and Office Mobile

* Compatible devices (Windows 8,Windows Phone 8 and Xbox 360) and internet access required; carrier fees apply.

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“I looked for Erik’s mobile number to call him, but noticed his Facebook status said he was off sick. So I emailed him a joke to cheer him up.”

Amy

Demos 39

People Hub On your Windows Phone, all the people you’re connected to on Facebook, Outlook, LinkedIn, Twitter, Skype, and other communities are accessible in your People Hub. There’s no more need to go app by app, because now you can see everyone’s updates, Tweets, posts, messages and their contact information all in one place. And with Rooms you can share messages, photos, calendars and to-do lists privately with groups of people you care about most.

Show1 Go into People Hub. Swipe down contacts list (“all”)2 Show how the People Hub has automatically linked different

contact information3 Go back to the People Hub, and swipe right to “what’s new”4 Show all the new updates from your friends and family5 Go back to the People Hub, and swipe right to “together“6 Go into Family room and show some lists, photos and calendar

items

Only a Windows Phone has a People Hub.➞

Set Up• Set up the People Hub with Facebook,

Twitter and Skype

• Make a Family Room and populate with some lists, photos and calendar items

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“I downloaded a new album on the PC at home and listened to it on my phone when I was waiting for the kids outside school”

Steve

Demos 41

Xbox® Music With an Xbox Music Pass, your songs, albums and even your playlists are instantly accessible across your devices.* No matter which one you downloaded the music to. The album you bought on your PC is at your fingertips on your Windows Phone. Your favorite playlist is ready to rock on your TV with Xbox. There are millions of tracks to choose from in the Xbox Music Store, and you can either stream them or download them to your devices.

Show1 Tap the music Tile

2 Tap store, then music

3 Swipe to spotlight and tap an artist

4 Tap the name of the artist next to the album art at the upper right

5 Swipe to “buzz” to get up to date artist info, including local concert info if available

Your music the moment you want it➞

Set Up• Go to settings, swipe to applications, tap

search, switch on “use my location”

* Compatible devices (Windows 8,Windows Phone 8 and Xbox 360) and internet access required; carrier fees apply. Purchased music is stored in the cloud for free. Music not purchased from the Xbox Music Store requires an Xbox Music Pass (sold separately) for Windows Phone and Xbox 360/.

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“I was in the city and dueto do a long call on Skype.The Data Sense feature told me I was close to my data limit…but it directed me to a café with free WiFi, so problem solved!”

Steve

Demos 4342

Data Sense Windows Phone is the only phone that proactively manages your monthly data allowance, switching to Wi-Fi to help you keep on track. See how much data you’re using app by app, and glance at your usage throughout the month via the Live Tile, so you don’t get bill shock – just the bill you expected.

Show1 From the Start Screen tap the Data Sense

2 Swipe right to “usage” panel. Swipe down to show apps using data

3 Swipe back to overview. Tap options “…” button and select “find Wi-Fi hotspots”

Windows Phone is the only phone to proactively manage your data allowance➞

Set Up• Go to Data Sense and set a new

monthly data limit

• Ensure you have a Data Sense Live Tile

• Ensure you have used your phones data or Wi-Fi connection to show usage

* Check your Mobile Operator for availability of this feature.

Key features 45

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“ And there’s so much more...”

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“It’s been so hard to choose just a few features to include in this little book. But here is a handful more of our favorites…”

Microsoft Retail Training Team

Demos 45

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Key features 47

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Local ScoutIf you’re somewhere new you can use Local Scout to find restaurants, bars, places to shop and things to do nearby. You’ll see reviews, opening hours and step-by-step directions. It will even learn what you like... so you’ll get “personal recommendations”.

Show1 Tap the search button

2 Tap Local Scout icon (left icon)

3 Swipe through the different places there are to see, eat, shop

4 The “for you” panel learns from your searches and shows relevant content for you

Bing® VisionYou’re in a French restaurant and you’re not sure what to order. Power up Bing Vision and scan the menu, then watch the phone translate to your language.

Show1 Tap the search button

2 Tap the vision icon (right icon)

3 Hold over menu and tap scan text

4 Tap translate

Demos 47

Key features 49

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OfficeSome phones give you a document viewer. Windows Phone gives you an office. With Office Hub and SkyDrive* you can access, edit, and share Word, Excel and PowerPoint documents and OneNote notebooks with anyone… and on any Windows device.

Show1 Tap the Office Tile

2 Show “recent” with your sample Word, Excel and PowerPoint docs

3 Swipe to “places” and show that you can access docs in the cloud (through SkyDrive, and Office 365)

*WiFi access of data plan required; carrier fees apply.

Camera & LensesNo phone posts pictures faster to Facebook than Windows Phone. With the camera hardware button you don’t even need to unlock the phone. You can even add your personal inspiration and creativity to your shots with Lens apps, directly within the camera. And, for safekeeping, pictures and videos are automatically backed up to the cloud via SkyDrive.*

Show1 Press & hold the hardware camera button to open the camera

2 Press & hold the camera button again to take a picture

3 Open the options menu on the right “…” and select lenses

4 Select a Lens app to apply an effect to your picture

5 Once you are ready to share, open the options menu on the right “…” and select “Share”, then pick Facebook

Demos 49*Wi-Fi access or data connection required; carrier fees apply..

Key features 51

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SkypeOnce you download the Skype app on your Windows Phone, it’s totally integrated; a seamless experience making and receiving calls. It’s just like making a normal voice call... but low cost or free.

Show1 Open your People Hub from your Start screen

2 Go into a friend’s contact card (who is on Skype) – you’ll see their Skype details in the list

3 Tap on “Call Skype”

4 Choose “video, voice or chat”

5 Make a call

50 Demos 51

Games HubThe only phone with Xbox built-in, ready to play anywhere you want. You can also dip into the huge selection of Xbox LIVE games and try before you buy (unlike other phones).

Show1 Tap the Games Hub

2 Swipe until you see Games Store then tap that

3 Tap Xbox, select a game and tap

4 Tap “try”

* Compatible devices (Windows 8, Windows Phone 8 and Xbox 360) and internet access required; carrier fees apply. Purchased music is stored in the cloud for free. Music not purchased from the Xbox Music Store requires an Xbox Music Pass (sold separately) for Windows Phone and Xbox 360/

Key features 53

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Built for business

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“Windows Phone 8 is perfectly suited for business. From a global enterprise to a startup, you can stay in touch with your team and your clients safely and really easily. Here’s just a few of the features we’re most excited about.”

Eric HermeleeSenior Director, Windows Phone Product Marketing

Business benefits 53

Business apps you’re used to – built in.• Office, Outlook, Skype, Office 365, SharePoint, Exchange and Lync… all working

seamlessly• View all your documents from your Windows Phone, PC, SkyDrive and Office 365 server

in one place• Quickly see your Outlook calendar and tasks on your the Start screen

Robust security keeps your information private.• Your data is secure with full device encryption using BitLocker technology• Trusted boot stops viruses and other malicious programs from running• Find, lock or wipe a lost phone remotely

Communicate with your team – wherever you are.• Text, chat and email with your team in one place in a People Hub Group• Videoconference and chat with Skype and Lync• Share Calendars, to-do lists and more in a People Hub Room

Busin

ess

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“We know you’re going to have queriesabout a new Windows Phone. We’ve listened tothe most frequently asked questions and here aresome answers I hope you’ll find helpful.”

Nick HeddermanDirector Windows Phone Product Marketing

“Yes BUT...” “It seems complicated”The Windows Phone experience does look different to Android and iPhone. Different doesn’t mean difficult. Windows Phone has been designed to make everyday tasks easier and faster, with the user at the heart of everything. Try out a couple of simple tasks and you will soon realise it is not complicated at all.

“There aren’t many apps for Windows Phone” Since October 2010, Windows Phone Store has built a catalogue of over 100,000 apps, including the ones you love best. And Microsoft has made it even easier for developers to build apps for both Windows 8 and Windows Phone 8, so more and more Apps will come quickly to the Store. At the moment, it’s around 300 a day! And added to that, with Internet Explorer 10 you get a brilliant web browsing experience…just like on a PC.

I heard the battery life is poor” All smartphones put demand on the battery and a phonesbattery life is largely dependent on what a user does with their phone. Battery life on a Windows Phone is comparable to other smartphones. Windows Phone also has a neat feature called Battery Saver, which can be set to automatically kick-in when your battery is running low to extend its life a little bit more.

“I heard Windows Phone apps are expensive” Lots of Windows Phone apps are free, most that are paid for you can try before you buy. Most paid apps are competitively priced at usually the same or similar price as other smartphones.

“It’s Windows, so it will come with loads of viruses” Microsoft certifies and tests every Windows Phone app to give you peace of mind about the apps you download and use.

Q&A 55

“Yes but… I like it, but I don’t completely understand…”

Q&

A

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“Why does nobody I know own one?!” Windows Phone has received exceptional reviews acrossthe globe and Windows Phone customers are typically veryhappy about their purchase. In fact 9 out of 10 customersare satisfied with their purchase. As they spread the word,more and more phones are being sold. Check out Nokia’smost recent sales figures online.

“Are the apps reliable?”Microsoft certifies and tests every Windows Phone app togive you peace of mind about the apps you download anduse. Google does not. The responsibility should not be onyou alone to make sure an app isn’t sending texts to aPremium service overseas, or to stop malware fromaccessing your contacts.

“What’s the deal with Windows Phone 8 vs 7.5 upgrades?”If you have a Windows Phone 7.5 device you can’t upgradeto Windows Phone 8. However, Windows Phone 7.5 users will receive a free update which will give them the new Windows Phone 8 “signature” Start screen experience on their Windows Phone 7.5 device. That means they can personalize their Start screen even more, such as re-sizing Live Tiles between small, medium and large. Added to that, there are a number of great new apps being published every day to enjoy.

“Yes but... can I really trust it?”

Q&A 57

“I have all of my music and videos on iTunes.”It’s actually really easy to transfer iTunes music to yourWindows Phone.

“There aren’t many accessories available for Windows Phone” There are lots of accessories available for Windows Phone,such as cases, chargers, headphones and speakers,especially online… and lots more on the way.

“I’ve bought loads of apps for my Android phone”.Check out the Windows Phone Store and see just howmany apps are free, or very competitively priced.Remember you can always try before you buy the app – a feature not available on other smartphones.

“I don’t have time to get to know how to use a new platform”.Whilst Windows Phone looks different to other smartphones, it’s actually very easy to learn and use. Try connecting the phone to Facebook and see how quickly the People Hub comes to life with your contacts. Try typing a text message on the keyboard and see how easily words flow onto the screen.

“Yes but... isn’t it hard to change?”

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“Get started...”Here are some simple steps to help you set up your phone with demo content so you can easily showcase all of these great features to your customers...

➞ To activate retail mode on a Windows Phone 8 device, go through the initial phone setup, including the country/region and, if necessary, entering the correct date/time.

➞ When you get to the KEEP YOUR LIFE IN SYNC page, tap the sign in button.

➞ Next, on the SIGN IN WITH A MICROSOFT ACCOUNT page, in the Microsoft account: field enter the following string: #retaildemomode

➞ Leave the Password field blank, tap the sign in button then setup will begin. When setup is complete, you will see a restart required page.

➞ Press restart and the phone will reboot.

➞ After the phone restarts it is in retail mode but demo content and apps still need to be downloaded over the air. Ensure the device has a high-speed data connection over cellular or Wi-Fi.

➞ Navigate to ‘Settings’, scroll down to ‘About’, then scroll to the bottom of the page and tap ‘Update Demo Phone’ to initiate downloading the demo content and apps.

➞ Because a lot of great stuff is added to the phone, the initial update may take 30 to 90 minutes.

➞ Nightly updates typically go much faster. The phone cannot be used while it is updating and should be plugged in to an AC power source.

➞ After the update completes successfully, the phone restarts. You are now ready to give demos to customers. Have fun!

➞ While phone is provisioning the screen must remain on

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“Call me...”“So what’s next? Get in touch… If you have anyquestions and want to know more, there’s lots ofways to get the answers you need.”

Windows Phone Team

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5:15

5:09pLoved it!

5:11pI loved it! See you later. x

Windows PhoneRetail Training GuideOctober 2012

© 2012 Microsoft Corporation.All rights reserved. Microsoft, Windows, and the Windows logo are trademarks of the Microsoft group of companies.

Features and services may vary by area, device, carrier, plan and version of Windows Phone software. Wi-Fi access or data connection required for some features and services; carrier fees apply.

I loved it! See you later. x5:11pm