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Retail & the Mobile Web: Showrooming, Social Shopping, and More...

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Our Speakers

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Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay

Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them. @arnaudsaintpaul

Carrie Layne is the founder and CEO of BestBuzz, and she has been an entrepreneur since birth. She is an industry expert in online advertising, social media, mobile marketing, and digital technology with over 12 years of experience. Her passion for digital communications has evolved from a random mix of experiences that include roller derby bouts, dot-com bubbles, category 5 hurricanes, and the everyday adventures and thrills of life in a startup. Layne has been named to Dallas Business Journal’s prestigious 40 under Forty list and her company was selected as the top 10 Best Places to Work in Dallas. @carrielayne

smartsy, a real world second screen

experience

Get a curated, relevant multimedia experience displayed instantly on the smartphone

❶ No codes or tags needed. Any image and most objects can be smartsyfied directly.

Watch video clipsRead latest reviewsPost CommentsInvite friendsDirect SMS, email, callMake a purchaseSchedule an appointment

Snap a picture

…by taking a picture of what you’re looking for

❷

With impressive results

14% of consumers who downloaded App test drove cars*

…a $150M+ Pipeline

*28,000 downloads in 15 day campaign resulting in 4,000 test drives

Volkswagen Case Study

Trigger digital content with offline assets

Keep your audience coming back by letting them collect their favorite content

Increase monetization through related m-Commerce

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BestBuzz is a patent-pending, socially-driven technology platform that rewards fans and customers for generating word-of-mouth buzz about your business with their friends.

Think outside the QR code.

Create a layer of buzz for all marketing and events:The power of one buzzed to many.

Are you ready to get buzzed?*Ask us about custom-branded Buzz QR codes

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info@bestbuzz.bz214.741.1887

POLL QUESTION

Have you ever bought something on a mobile phone from a storeafter seeing it in a different store?

• Yes • No

Join us next week…

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How to Cultivate Your Community: Your Customers Are Talking - Are You Part of the Conversation?http://socialmediatoday.com/community-building-webinar