Retail Showrooming

and ROPO

Consumer shopping habits have transitioned to a research offline, purchase online (ROPO) model. Let’s see how brands and retailers can

leverage this shopper behavior.

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Why do customers like retail showrooming?

Although your customers may research a product online, 46-percent of customers

engage in showrooming activities.

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For some products, like a computer desk chair or shoes, it's hard to make

a purchase decision based on pictures and videos they find online. It's easier when the customer can see and feel the product.

How Can Retail Stores and Brands Use Showrooming

to Their Advantage?

The customer experience

is something that eCommerce can't fully provide. Well strategized retail

execution showcases products customers

are expecting.

Valuable and pleasurable in-store experiences are an essential part of building customer trust, loyalty

and interest.

Today, your customers may show up solely for showrooming.

Your floor staff have the opportunity to build customer relationships through in-depth

product familiarity and support. That's what makes your customers come back.

And retail mobile data collection helps you determine whether you’re stocked

correctly for showroomers, and if you should make adjustments

to your store layout.

Don't forget about loyalty programs and rewards just

for signing up. In-store discounts and clearance sections often provide

specials the customer can’t access online. %

Omnichannel is a Necessity

Provide your customers with the same good experiences whether they

shop in-store or online.

Showrooming represents a significant opportunity. Pay attention

to the great customer experience and you'll see that the hard work

will pay off!

A Mobile Data Collection App For Retail Execution.

GoSpotCheck.com