retailing
TRANSCRIPT
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RETAILING : DEFINITION
AND TYPES
PEREZ Claire
NETO Cristina
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SUMARY
1. Definition
2. Types
• General merchandising retailing
• Food retailing
• Non store Retailing
3. Issues in international retailing
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DEFINITION
Retailing (according to Kotler):
All activities involved in selling goods or servicesdirectly to final consumers for their personal, nonbusinessuse.
Retailer :
Business whose sales come primarily from retailing.
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GENERAL MERCHANDISING RETAILING
Retailers offering a narrowproduct line and wide assortment.
Ex : FNAC (Music products)
Zara (youth fashion)
Specialty Stores Specialized Markets
Markets that house storesspecializing in a particular productcategory.
Ex : Marché biologique des Batignolles
Spice market in Istanbul
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Offer a broad variety of goodsand wide assortments.
Ex :
Department StoresGeneral merchandise
discount stores
GENERAL MERCHANDISING RETAILING
Sell high volumes of merchandise, charge lower prices and offerlimited service. They are 2 types :
All-purpose and
Category specialists
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Sell brand name and designermerchandise at bellow regular retail prices. Overruns, irregular products, previousseasons´products.
Ex : La vallée village in France
Offer high-turnover, brand namegoods at discount prices.
Off price retailers Catalog showrooms
GENERAL MERCHANDISING RETAILING
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Small residential retailers, open long hours and carry limited linesof higher-turnover necessities.
Self-service retailers with annualsales higher than 2million€ and less than 20. 000 square feet of store space.
Ex :
Combination stores (food and drug). Hypermarkets combine supermarket, discount and warehouse retailing.
Require members to pay or no and offer limited lines of brand namemerchandise at a substantial discount.
Ex :
Convenience store Super centre/Hyper market
FOOD RETAILING
Convenience supermarket Warehouse clubs
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Increasingly popular and extent of use from country to country.
Interactive home shopping orelectronic retailing, increasecompany diversification.
Vending machines Internet retailing
NON-STORE RETAILING
Television home shopping
A venue for selling merchandising to consumersin their homes using cable channels.
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Venues for selling merchandise toconsumers using catalog and other types of direct mail. Must be adapted to local market needsand practices.
Is a salesperson, typically anindependent distributor, contactsa consumer, demonstratesproduct use and benefits.
Catalog retailing Direct selling
NON-STORE RETAILING
Network Marketing
Is growing rapidly, especially in emerging markets.
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ISSUES IN INTERNATIONAL RETAILING
Legislation and regulation
Taxation and cross border shopping
Consumer perspective variation
Salespeople and management