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RETAILING MANAGEMENT FINAL PROJECT

ASALAM-U-ALIKUM

&

Good Evening

WELCOME

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RETAILING MANAGEMENT FINAL PROJECT

PRESENTATION ON FINAL PROJECT OF RETAILING MANAGEMENT

HARDEES (M.M.Alam Road)

PRESENTED TO: Prof Asim Jamil

PRESENTED BY: Group

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RETAILING MANAGEMENT FINAL PROJECT

Group Leader; Faizan Khan (9615)Group Coach; M Zubair (9655)Other Members; Rafaqat Shahzad (9649) Ghulam Murtaza (9611) Faizan Tufail (9654)

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Faizan Tufail (9654) 75%Faizan Tufail (9654) 75%

M Zubair (9655) 60%M Zubair (9655) 60%

Rafaqat Shahzad (9649) 65%Rafaqat Shahzad (9649) 65%

Ghulam Murtaza (9611) 70%Ghulam Murtaza (9611) 70%

Faizan Khan (9615) 70%Faizan Khan (9615) 70%

RETAILING MANAGEMENT FINAL PROJECT

Evaluation Sheet

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Introduction of HARDEESIntroduction of HARDEES

American Restaurant burger chainAmerican Restaurant burger chain 44thth largest fat food chain of the US largest fat food chain of the US Operating in 14 countries around the Operating in 14 countries around the

world and Pakistan is the 14world and Pakistan is the 14thth country country In Pakistan operated by MDS FoodsIn Pakistan operated by MDS Foods

Pleasure Beyond MeasurePleasure Beyond Measure

We know your burning desire for big, juicy, We know your burning desire for big, juicy, satisfying burgers. It’s now time for your satisfying burgers. It’s now time for your hungers senses to experiences the hungers senses to experiences the burgers they have always craved.burgers they have always craved.

CHARBROILEDCHARBROILED

66

77

Target Market

Target segment of Hardees are young to Target segment of Hardees are young to midtiermidtier

Competitors

McDonalds, Pizza hut, KFC in burger, and McDonalds, Pizza hut, KFC in burger, and Subway in sandwiches.Subway in sandwiches.

88

Vendor RelationsVendor Relations

International level International level suppliers such as national Foods, Lamb suppliers such as national Foods, Lamb

westernwestern

99

MotivationMotivation

Bonuses, rewards & benefits, incentives, Bonuses, rewards & benefits, incentives, proper training, accept suggestions, proper training, accept suggestions, establish a positive working environment, establish a positive working environment, Health and SafetyHealth and Safety

EqualityEquality

1010

Kinds of IncentivesKinds of Incentives

Holiday PayHoliday Pay Paid VacationPaid Vacation Paid Sick TimePaid Sick Time Care PlanCare Plan Education ReimbursementEducation Reimbursement On-The-Job Training for Promotion On-The-Job Training for Promotion

OpportunitiesOpportunities

1111

Employee CommitmentEmployee Commitment

Serving great food Serving great food

1212

What steps take to prevent What steps take to prevent shoplifting?shoplifting?

Security CamerasSecurity Cameras Operational Management watchOperational Management watch

1313

Low Cost & Advantage Low Cost & Advantage

1414

Control Variable CostControl Variable Cost Cut OffCut Off Maximize ProfitMaximize Profit

StrategyStrategy

Growth StrategyGrowth Strategy Market ExpansionMarket Expansion

1515

Mission StatementMission Statement

To be an innovated, profitable growth To be an innovated, profitable growth company committed to 100% customer company committed to 100% customer satisfaction by providing high quality food, satisfaction by providing high quality food, a positive dining experience delivered by a positive dining experience delivered by an outstanding team.an outstanding team.

1616

Swot AnalysisSwot Analysis

Strength Strength Weaknesses Weaknesses Opportunity Opportunity ThreatThreat

1717

Why select Retail site?Why select Retail site?

M.M.Alam RoadM.M.Alam Road Ali Kazmi (Brand Manager)Ali Kazmi (Brand Manager) ResearchResearch

1818

Structure of HardeesStructure of Hardees

1919

Overall Evaluation of Overall Evaluation of HARDEESHARDEES

Standardized Setup (SCA)Standardized Setup (SCA) Location & Outlet InfrastructureLocation & Outlet Infrastructure Burger Quality Burger Quality

2020

SuggestionsSuggestions

Increase Outlets in LahoreIncrease Outlets in Lahore

2121

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RETAILING MANAGEMENT FINAL PROJECT

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QUESTIONS?