REVERSING VALUES(IS IT REALLY GOOD, WHAT THEY TELL US IS GOOD?)

#CultureCode

Massimo Cardaci – 28.02.2014

Someone says that the best way to define something intangible

is to show how it allows to differentiate

(Others)

Ensure to offer great offices to employees

(We)

Do not give them an office.We ensure they may work from a place

not requiring significant travelling,to reduce their stress, costs and

environmental impact.

(Others)

Ensure people are rewarded substantially for the overtime

they do

(We)

Ensure they do everyday a lot of overtime.

With their beloved family.

(Others)

Ensure employees are trained to increase

their competency in their duties

(We)

Do not train them.We ensure they become an

appreciated reference point in their field.

(Others)

Give employees benefits

(We)

Do not give employees benefits.

Give them trust.

(Others)

Give employees good economical conditions

(We)

Give them hassle free financial stability over time.

(Others)

Have a Mission, a Vision, a Strategy, Goals, Turnover and

EBIT

(We)

Have People

(Others)

Are controlled by Shareholders, Stakeholders and Customers

(We)

Are controlled by worldwide children

(Others)

Have well structured pyramidal organigram

(We)

Have an ever growing Family-Tree.

With roots at the bottom.

(Others)

Ensure people grow their skills

(We)

Ensure they grow as a PERSON

(Others)

Are quoted in the FTSE100 / MIB30 / CAC40 /

MICEX10 / DOW30/ Nikkei225 / FTSEChinaA50 /

etc.

(We)

Are quoted in the WORLD7.000.000.000(soon 8.000.000.000 )

(Others)

Are the ones that go to United Nations and present

themselves as “Hello: I am an N-Billion

turnover company”

(We)

Are the ones that go to United Nations and present ourselves

as “Hello: 1.000.000.000 people in

the world eat everyday because our salary”

(Others)

Focus their company growth towards the amount of dividend

they give to anonymous investors.

(We)

Focus our company growth towards increasing the number of known people we can sustain

with our salary

We are... Driin... Driin...

Oh. It was just a dream... Time to wake-up and go to work.

Think with your brain.Inform yourself.

Do not stop dreaming.

THANK YOU!

More about me:LinkedIn Profile: Massimo Cardaci [English]

Volunteer activities:Handicap: www.orsaminore.org [English/Italian]Ethical Economy: www.edc-consulting.org [Italian]Time Management: www.time-management.it [Italian]

Some Publications: www.lulu.com/spotlight/maxcardaci- Book on Time Management: “Would you change 25 minutes?” [Italian]- Books on History of Science: “Spots on the Sun? Are you joking, right?” [Italian]