riaanj rudman,ca(sa) user expectations web evolution...the web into a big database of highly...

riaan j rudman, CA(SA)

user expectations & web evolutionlibraries & the new normal

2

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TRUST, PURPOSE,

ETHICS, VALUES & IKIGAI (WELL

BEING)

GENERATION ALPHA, Z,

MILLENNIALS, GEN X, BABY BOOMERS & GREATEST GEN

VOLATILE

UNCERTAIN

COMPLEXITY AMBIGUITY

BORN WITH TECHNOLOGY & ALWAYS ONLINE, ALWAYS

CONNECTED

VISUAL COLLABORATORS, CONTRIBUTORS & CO‐CREATORS


2019

hey son, I found a picture of grandpa


2045

hey son, I found a picture of grandpa


2067

hey son, I found a picture of grandma


2099

hey son, I found a picture of grand-”mx”


3051

hey son, I found a picture of data


Let’s just take a moment to take a selfie Let’s make this conference trend

But for now


riaan j rudman, CA(SA)CA(SA) = not your normal boring auditor

user expectations & web evolutionlibraries and the new normal

impact of the world evolving on

users of future

new toys, tricks &

technologyrole

of the librarian

new beliefs & expectations, continuous change & instability, rethink, re-learn & discover

INTERNET IS EVOLVING TO WEB n.0

Connections between people & machines

Con

nect

ions

bet

wee

n da

ta &

info

rmat

ion

Desktop

World Wide Web

Social Web

Semantic Web

Real-time Web

Web OS

Intelligent Web

Self-aware Web

Web 5.0

Web 4.0

Web 3.0

Web 2.0

Web 1.0

PC era

Web 2.5

Web

Web 6.0Sensory emotive Web


WEB n.0 IS EVOLVING TO LIBRARY n.0


EVOLUTION IS NOT LINEAR

6D’s exponential framework

Deceptive growth Disruptive growth

DigitisaDeceptDemateDemocDemonDisrupt


THE EVOLUTION IS CONVERGENT

ationtive growtherialisation

cratisationnetisationtion


YOU

DIGITAL DISRUPTION HAS OCCURRED

Moved from “ownership” to “access”

» World’s largest taxi company owns no taxis» Largest accommodation provider owns no real estate» World’s most valuable retailer has no inventory» World’s fastest growing currency is not physical» World’s largest movie house owns no cinemas» World’s largest software vendors do not write apps» Largest phone messaging company owns no phones» Most popular media owner creates no content» World’s fastest growing search engine has no text» World’s biggest book distributor owns no books» World’s largest library has no books» World’s largest producer of content does it for free


THE EVOLUTION OF WEB n.0

The publically accepted definition for Web 3.0 is

“set of standards that turns the web into a big database of highly specialised information silos or streams;

moderated by people and machines

by a series of combinedand link data and applications that act as artificial intelligent agents.”

But lots of other opinions also exist.

Read only medium

Interlinked hypertext documents

One way communication

Read write web

Interactive information

Interactive communities that share and collaborate

Read, write, execute web

Data not owned ,but shared and linked; where (vertical) searches show different views/links of

the same data

Create knowledge

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RESTRICTIONS


EVOLUTION OF LIBRARY n.0

The publically accepted definition

for Library 1.0 is

“database of hyper links”

The publically accepted definition for Library 2.0

is

“application of the interactive

collaborative and multimedia web

based on technology to provide library as

a service”

There is NO publically accepted definition for Library 3.0 is

“borderless library where collections can be readily

available to library regardless of physical location.

Turning unorganised web content/data into systematic

and organised body of knowledge/streams

by establishing links/sharingbetween content

in a standardised, machine understandablemanner”

so that it can be universally understand and analysed.


RESTRICTIONS

FEATURES OF WEB n.0

Personalised

Interoperability / reusableNew sources of information

Create new informationStandardised

Link data to create knowledge

IntelligentNatural language

Human‐machine interactionMachine learning

Artificial intelligence

VirtualisedCloud computing

IOTBYOD


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IMPACT OF EVOLUTION TO WEB n.0

More content is being created

however

users struggle to find and utilise information

while

content providers struggle to classify and catalogue

content

but

new users, with a understanding of new

technologies, are entering the market and are your clients + 5 years


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USER (& CUSTOMER) OF THE FUTURE

How are you going to respond?» Self centred (aka wants a personalised

google experience)

» Instant gratification (aka wants the right answers now)

» Lazy google generation (aka one search answers all / single access point)

» Not too smart (aka anyone can use / user friendly / gesture / face match / smart reply) and they getting dumber

» Struggles to formulate sentences(aka expects natural language searches)

» Engage using voice, gesture & picture (supported by.. Mobile first IA first)


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POSSIBLE COPYRIGHT

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USER (& CUSTOMER) OF THE FUTURE

How are you going to respond?» Short attention span (aka rather

read shorter text & view video, etc)» “Like” generation living the Insta Lie (aka have a different value system… peer rakings really important)

» Tech savvy (aka aware of functionalities in social applications & want it in work applications)

» Always online and mobile (aka access information anywhere, any time on any device / mobile friendly)

» My devices will connect, but I want also want to disconnect (aka trust ratings / closed defaults / permission)

1995

2018

2020


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NEW TOYS, TRICKS & TECH

What are the opportunities & challenges?

» Integrate user & device generated content (combining big data & artificial intelligence capabilities [including chatbots])

» New (even uniform) data format;new data sources (information

about information) & ontologies will become more readily available

» Help build next generation federated searches of text, graphics & real world that link online



POSSIBLE COPYRIGHT RESTRICTIONS

NEW TOYS, TRICKS & TECH

What are the opportunities & challenges?» Leveraging off mobile devices & app’s

» Temporary downloadableswith short term user rights (audio; podcasts; tedxtalks; e‐books & etc.)

» Loan out new content (software; 3d

printing patterns) + devices

» Need for real world interaction (gps/IoT; augmented reality; 3d search; QR codes; virtual references)

» Consider risk (copyright; legislation; etc)

» Proof of providence (blockchain)



POSSIBLE COPYRIGHT RESTRICTIONS

ROLE OF LIBRARIAN

How can you respond to the evolution?» Become subject expert (identify new sources of information & make links/collections/streams)

» Anticipate user (customer) needs & create an experience

» Predict (and research) future technology (incl software) needs

» Understand new technology & ontologies

» Be part of development community (open source & local community)



POSSIBLE COPYRIGHT

RESTRICTIONS

ROLE OF LIBRARIAN

How can you respond to the evolution?» Classify & standardise data (video,

blogs, tweets, pod casts, Ted talks, 3D printing etc.)

» Contextualise data (not only index data)» Define relationships& build communities (consider users needs;

machine learning; artificial intelligence; ontologies; etc)

» Separate fact from fiction (content vs predatory publishers vs fake news)

» If all else fails… good cheap coffee



POSSIBLE COPYRIGHT

RESTRICTIONS

FUTURE OF KEYWORD SEARCH

Databases

Files & Folders

Websites, Dictionaries & Portals

Keyword search

Folkonomies & social tagging

Natural language searches

Intelligent agentsWeb scale reasoning

Automatic semantic tagging (ontologies)Distributed database searches

Associated searches

Simple reasoning

Associated searches

Federated searches


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RESTRICTIONS

» UBER isn’t kill the taxi business. Access & fares did.» Netflix did not kill blockbuster. Availability & convenience

did.

» Airbnb isn’t killing the hospitality industry. Pricing is.» Amazon isn’t killing retail. Range & poor customer service is.

» Spotify & Apple aren’t killing the music industry. Not giving the consumers choice did.

» Google& YouTubewon’t kill libraries.

FUTURE OF LIBRARIES

Understand your purpose & customers

One of your biggest competitions mission is… to organize the world’s information and make it universally accessible and useful [sic] using deep science and technical competency to solve problems at scale (IO2019).

& their vision is… to provide access to the world’s information in one click.


RESTRICTIONS

Technology by itself is not the disruptor. Not being customer‐centric … is the biggest disruptor.

Not being customer‐centric … means you are living a Insta‐lie.Prof Riaan Rudman, [email protected]

THANK YOU

riaanj rudman,ca(sa) user expectations web evolution...the web into a big database of highly...

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