richard dennison jboye08
DESCRIPTION
My presentation from the jboye08.com conference in Denmark, 4-6 Nov.TRANSCRIPT
Taking the social out of social media Social tools in a business context
Richard DennisonSenior manager - social media
http://richarddennison.wordpress.com/
http://twitter.com/RichardDennison
© British Telecommunications plc
Agenda
• About BT today• It’s all about ‘participation’• Managing new intranet content• Enterprise-wide collaboration• Potential impact in corporate environment• Lessons learnt
© British Telecommunications plc
About BT Today
BT is a global communications services company– operate in 170 countries; offices in 50 countries– 110,000 employees; 160,000 intranet users
We are dedicated to helping our customers thrive in a changing world.
We are committed to using the power of communication tobuild a better, more sustainable world.
Our global 21CN platform allows us to deliver software-driven
services that are faster, more reliable and simpler to use.
What makes usdifferent?
What are our goals?
Being number one for customer service.
Being a company that is recognised for innovation and
great service, and for delivering value to shareholders.
© British Telecommunications plc
It’s all about ‘participation’
Employees as peopleself-expression
being opinionated
having personality
Encouraging every employee to believe they can make a difference …
"Your employees are all loyal, interested, intelligent, creative, engaged and dedicated people …
except during the 8 hours each day they're working for you." Tom Peters
© British Telecommunications plc
Impact of participation on communication/collaboration
• people are interacting differently – more informal (cold-calling culture; no respect for organisational status)
• relationships are more fluid, dynamic and far-reaching• growth of peer-to-peer trust at expense of institutional trust• participation at an individual level, not an organisational level• communications as a conversation not channels• importance of information is determined by user not author• all content is collaborative
A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
© British Telecommunications plc
New intranet content
• Formal content traditional• Team content collaborative• Crowd-sourced content democratised• Personal content democratised
all these need to co-existcould be mixed on the same pagebut will need a new form of governance
© British Telecommunications plc
BT channel governance
• policy owned by Group Communications• information management standards owned by Group
Communications• policy/standards ‘enforcement’ owned by Group
Communications but embedded into tools - automatic• content owned by the user community• content ‘policed’ by user community• channels owned by user community• channel development owned by user community
© British Telecommunications plc
Collaborating across the enterprise
Making connections; building knowledge
© British Telecommunications plc
BTpedia
© British Telecommunications plc
Collaborating across the enterprise
© British Telecommunications plc
Web 2.0 news
© British Telecommunications plc
Your space
© British Telecommunications plc
RSS powered news
Over 150 feeds oncorporate news desk
alone
© British Telecommunications plc
RSS powered news
© British Telecommunications plc
Collaborating across the enterprise
© British Telecommunications plc
Podcasting
© British Telecommunications plc
Collaborating across the enterprise
© British Telecommunications plc
Blog Central
© British Telecommunications plc
Employee blogs
© British Telecommunications plc
Collaborating across the enterprise
© British Telecommunications plc
Project wikis
Around 750,000 wiki pages
© British Telecommunications plc
SharePoint 2007
© British Telecommunications plc
SharePoint 2007
© British Telecommunications plc
SharePoint 2007
© British Telecommunications plc
SharePoint 2007
© British Telecommunications plc
Collaborating across the enterprise
© British Telecommunications plc
Social networking
• manage• …er… that’s it!
• do• create• innovate• change
© British Telecommunications plc
Social networking
© British Telecommunications plc
Socialnetworking
© British Telecommunications plc
Potential impact in a corporate environment
• Governance …community editorial control …• Wisdom of crowds with no crowds• Losing control of the message• What if …?• Mixing business and personality• Process challenges• RSS
© British Telecommunications plc
Lessons learnt
• Focus on value not risk!
• Start anywhere … start immediately
• Start small and build slowly – follow the energy of yes through the network
• We learn what works by doing the work … so … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
• Engage legal/HR/security early … and emphasise evolution not revolution
• Have realistic expectations … the intranet is not the internet!
• Harness the enthusiasm of the enthusiastic … especially if senior
• Sometimes … ‘the only form of transportation is a leap of faith’!
… proceed until apprehended!
© British Telecommunications plc
My blog … http://richarddennison.wordpress.com
http//:richarddennison.wordpress.com/
http://twitter.com/RichardDennison
“We were together … I forget the rest”. Walt Whitman