Right of BoomAfter EOD

Alex ZaheerCS

Cyberpolicy

Andreas PavlouPhysics/International

Security

Nitish KulkarniHardware

Engineering

Alex RichardCS

Gaurav SharmaGSB

Main Sponsor: OSD // JIDAUS Central CommandDIUxBooz Allen HamiltonUS Army Explosive Ordnance DisposalUS Air Force Explosive Ordnance DisposalWe seek to advance JIDA’s mission of

countering improvised threats by developing systems, workflows, and incentives for allied foreign militaries with the goal of improved intelligence fidelity.

10Interviews

2Buyers

117Total

Interviews

4Experts

Hypotheses + Future Plans

Hypothesis: There is potential for the generalization of our service to the dual-use market.

Hypothesis: Our project is a one-off, altruistic consulting project for JIDA’s organizational improvement.

Hypothesis: JIDA will be the sole source of funding for additional JIDA programs or organizational changes. (DIUx is willing to be a partner)

Hypothesis: A Time and Material cost structure is most appropriate

Next Week:- Collate organizational recommendations in JIDA’s internal action plan

format along with modified organizational workflow diagrams- Pursue in more granular detail JIDA’s institutional problems and

develop further improvements

10Interviews

117Total

Interviews

7Experts

3Buyers

X

X

X

MVP

Operational Requirements

Informational

Shortcomings

[MVP]

Technical Specifications for Solution

1. Cost-Plus 2. Fixed-Price 3. Time & Materials

● Derivation of price from the application of a profit mark-up to material, labor, and overhead costs

● Pre-established price based on clearly defined project requirements, specifications, and schedule

● Mutual understanding of deliverables and expectations

● Fixed Rate for labor and material expenditures toward a pre-defined task, up to an agreed upon ceiling amount

Three Pricing Models

● Hypothesis: A Time & Materials pricing structure is the most appropriate● Experiment: Discussions with JIDA and consulting firms that have worked with

government● Results: Confirmation of JIDA’s predominant use of T&M, including existing contracts;

validation of model by consulting firms

1. JIDA J2 (Intel)

J8(Acquisition)

2. JIDA J3 (JET), J6 (forward deployed)

3. Host nation EOD

● Better incentivization leading to better situational awareness information flowing from host nations

● System that meets the specifications of all parties of JIDA

● System that is simple to use and easily deployable

● System that is easy to train EOD users to implement

● Solution that meets the specifications of a degraded environment

● Helps in actual relationship building with host nations

● Saving lives of personnel & citizens

● Better access to training, tools, & equipment

● Better situational awareness information sharing with US counterpart will lead to less future IED attacks

Critical Partners + equity in helping us4. DIUx

● Continuing mission to disrupt entrenched DoD problems

● Utilization of new-wave thinking to pioneer solving procurement problems with non-traditional solutions

Why them? Risks? Why us? Incentives Impediments

DIUx

● If structured properly, project could be funded by DIUx → win-win for their/our mission achievement

● Risk: activities may not be as directly applicable to JIDA’s needs, may be harder to translate to actual JIDA project

We are DIUx’s liaison for thisproblem -- our roadmap of collected information and our perspective is relevant to solving JIDA’s problem

As a liaison to the problem, we provide a bridge from DIUx to JIDA, incentivizing both entities to work with us; we can enable each party to understand the other’s concerns more effectively

Our problem might not be a priority for DIUx -- may have other projects to focus on in near-term. DIUx criteria would also have to be applied to JIDA mission; that could lead to bureaucratic tension

JIDA

● JIDA is in charge of the problem, therefore working with them is ideal

● Risk: getting caught in same mindset as JIDA and undermining our ability to provide external insights

Same as above -- JIDA has a perspective on the problem, but we understand the pathologies of JIDA’s internal organization from an outside perspective

We may continue to provide nimble analysis and consulting for JIDA’s key issues as they attempt to resolve problems in the immediate future and implement our standing suggestions

Much of our ideas have already been communicated to JIDA -- much of our worth must be framed as potential worth to avoid this. Must emphasize the medium-term utility we can give for implementation of our insights

Partners

DIUx JIDA J8

Us

Funding for Expeditionary Team

Consulting

Consultation funds?

Booz Allen & Hamilton

Partners

Joint Improvised Threat Defeat Agency

Specifically:J2 IntelligenceJ3 OperationsJ8 Acquisitions

DIUxBooz Allen HamiltonUS Central CommandUS Army EODUS Air Force EOD

Defense Threat Reduction AgencyARMY Research LabNAVEODTECHDIVFBI Bomb Squad – SFARMY Asymmetric Warfare Group

1. Tech integration combining existing JIDA post-blast technology 2. Deployment process revamp - making seamless the process of HYBRID deployment 3. Smarter Development - iterative software development

Bridge - bridging the gap between IED collection capabilities and analysis

Make Using Hybrid more attractive

High-speed intelligence allows for same-day incident analysis

Improved Reporting – a richer data set for JIDA’s analysis

Improved, targeted deployment strategy for HYBRID

Existing technical solutions and technical staff (J6) within JIDA

DIUx support in establishing forward-deployed team

JIDA JET TEAM -Insights regarding deployment of HYBRID

Host Nation Forces - NEED: intel, interest - HOW: Incentivize - SABOTEURS: why help?JIDA- NEED: increased reporting- HOW: incentivizing coalition forces- SABOTEURS: Bureaucratic Dissonance

Team to address reporting problem in place-JIDA would benefit from an organizational process MVP outlining potential changes to workflow and implementation- Get all stakeholders in a room to ensure all parties are in sync

Primary - JIDA(J2 (Intelligence)) and J8 (Acquisitions))-Forward Deployed JIDA (J6)- Host Nation EOD- JET Team (J3)

Fixed:OverheadIT Management/maintenance

Mission Achievement CriteriaEnable clear, common-sense communication of accurate actionable intel and post-incident reporting and analysis dissemination.

Accurate high-volume post-incident IED reporting

Variable:Developers & Consultants (details on slides)$253,000 for 3 month development project

Cost Flow Diagram (T&M)

Back-End Android Developer: SQL: (2x) $58/hour

Project Manager: $53/hour

Consultant (2x): $58/hour

Front End Mobile Developer: Android: $58/hour

UI/UX Developer: $58/hour

Variable Costs (Labor)

Overhead Cost: $100/monthNo need for additional hardware or licensed software. Airfare of $1000/employee sent for deployment analysis in Iraq/Afghanistan

Indirect Costs: Insurance, etc. $40/month/employee

$/hour+13.5% FICA + 9% profit margin

USD 253,000Quotable T&M Hourly Rate of $75 to include all expenses

Finance & Operations TimelineMonth 0

M1 M2 M3

Stakeholder Feedback

Stakeholder Feedback

Stakeholder Feedback

Stakeholder Feedback

Stakeholder Feedback

Stakeholder Feedback

Rapid Prototyping

Rapid Prototyping

Rapid Prototyping

Rapid Prototyping

Stakeholder Feedback

Stakeholder Feedback

Targeted Deployment

Targeted Deployment

Targeted Iteration Targeted Iteration

USD 68,000 USD 68,000 USD 68,000

Mission Achievement

Beneficiary Mission Achievement

JIDA J2 & J8 Accurate & reliable flow of EOD post-incident data from Host Nation forces and a solution that meets all parties’ standards of quality in a good budget.

JIDA J6 (deployed JIDA)

System for EOD post-incident reporting that is 1) simple & easily marketable to Host Nation forces and 2) meets technical specifications for environment

Host Nation EOD EOD post-blast reporting system that matters to conventional forces (difficult)

JIDA J3 (JET) EOD reporting system that is simple to use and does not interfere with already complex operations.

Products& Services

-Higher-fidelity post-incident EOD analytics

and reporting-Higher-

accuracy device classification

and intelligence

- Gain and document intelligence from host-nation security forces as they encounter IEDs

-Alignment of incentives between foreign EODs and JIDA such that blast data is reported

-Bringing coalition forces into intelligence umbrella

Customer Jobs

-Analyze IED patterns and provide

actionable intel

-Lack of information on evolution of IED’s utilized by insurgents and their tactics-Insufficient deployment of HYBRID and training of host militaries to use it

Gains

Pains

Gain Creators

Pain Relievers

-Accurate reporting data on IED usage-Development of predictive models for insurgent use of IEDs

- -Reduction of communication barrier between US analysts and host nation security forces in the field

- -Transition from material incentives to informational and culturally oriented incentives, allowing for more sustainable cooperation

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J2

Products& Services

-Product that facilitates

higher-fidelity post-incident EOD analytics

and reporting

- Development process that “fails fast and fails often” -- rapid prototyping in order to maximize feedback on MVPs while minimizing overall development time- Developers that are “proximate” to the problem, ideally developing with a team member with direct experience in theater with problem -- Emphasis on needs-based development instead of requirements-based development

Customer Jobs

-Oversee improvement of

Hybrid

-Systems that are out of sync with the realities of the problem’s landscape-JIDA organizational units that operate in “silos” without communicating desires/needs to other teams

Gains

Pains

Gain Creators

Pain Relievers

-Product that satisfies needs of various other JIDA parts, as well as reaches Mission Achievement

-Meetings involve representative from all parties related to problem -- dynamic engineering + rapid prototyping accounts for all parties’ input and ensures everyone is satisfied with product

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J8

Products& Services

Successful and meaningful

deployment & upkeep of

systems that facilitate IED

reporting

- Development of products relevant to mission that actively incite increased intel gathering

- Products that are easily pitched to Host Nation forces -- makes work of training/interacting with top brass in Host Nation militaries more positive experience

Customer Jobs

-incent Host Nation to engage with JIDA

mission for IED intel

Lack of communication regarding pains and pain relievers between field and state basedLack of Host Nation interest in products developed by US MIL

Gains

Pains

Gain Creators

Pain Relievers

-Improved relations with Host Nation forces-Actionable products to give to Host Nation forces, conventional

- Delivery of system that is systematic and/or simple to train with

- Delivery of system that not only overcomes technical challenge of area, but also helps incentivize reporting for problem that is not always a priority to Host Nation forces

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J6 (deployed JIDA)

Virtual Threat Toolkit: Value Proposition Canvas for Host Nation EOD

Products& Services

-Integrated platform for

both reporting raw intel and

receiving analysis

-Gamified EOD analytics and

reporting

- -Timely and refined intelligence on IEDs and the tactics of insurgents using them

- -EOD commander analytics and transparency Slight changes in workflow of reporting to make it more of a positive experience

-Customer

Jobs-Assess and defeat

IEDs-Restart report

workflow

-Lack of information on evolution of IEDs utilized by insurgents and their tactics

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less host nation soldiers dying-Improved counter-IED capabilityCredibility, pride in work

- - Reduction of communication barrier with base-deployed US forces

- -Less likely to encounter IEDs without being forewarned

Virtual Threat Toolkit: Value Proposition Canvas for JIDA J3

Products& Services

Analysis of organizational strategies and best practices to work with host nation

military forcesAn analysis of downstream

effects

- - Improved organization efficacy, and better two way information exchange

- Increased proficiency with JIDA’s HYBRID app and ability to incorporate it into host-nation EOD training for higher fidelity intelligence

Customer Jobs

-Train host nation military EOD technicians

Lack of good working relationships between host nation forces and American advise and assist forces

Explosive Ordnance Disposal Teams

Gains

Pains

Gain Creators

Pain Relievers

-Less Iraqis dying-Less American advisors dying -Increased host nation force competency and self-sufficiency-Better situational awareness in conflict zones

- -Less likely to encounter IEDs without being forewarned

- -Creating better working relationships between US and host nation forces

INTERNET

AFGHAN NETS

SIPRnet

NIPRnet

DOD (DISA)APAN

DOD (NGA)

PiX

DOD (DISA)APAN

AF RONNASharePoint 2010

BASEERNIMS

CIDNE

RED DOT

DAIIS PORTALS

HERMESOpen Source

Program

CDCDissemination

Program

Dept. of Army Intelligence Information System

SmartphoneWeb Browser

PiX Android/iOS Apps

INDURE Android View/Report App

INDURE Android View/Report App

JIDA HybridReporting App

SOCCENT ATAKTactical Ops App

PiX SMS

PiX WIKIMediated WIKI

INDURE API

IRAQ/Other Nets

Collaboration PortalZimbra/Sharepoint 2007

FOUO/SBU

INDURE Reporting/DB

GPSMapping

Customer Workflow

1. Tech Integration 2. Deployment Process Revamp

3. Better Development

JIDA vetting + feedback

Critical Activities

1. Tech integration 2. Deployment process revamp 3. Smarter development

● Refining technical recommendations (combining Hybrid & Indure, SMS capability)

● Ensuring features added to Hybrid are relevant and targeted

● Solidifying process solutions (best organizational structure practices focusing on information flow & incentivization)

● Further consultation with JIDA on bureaucratic obstacles and key stakeholders for implementation

● Gain JET team perspective for optimal deployment based on realities on the ground (given alternate perspective from JIDA

● Implement lean software development model that is agile + iterative

Critical Activities

Not Applicable:

Manufacturing Freedom to OperateIntellectual Property

Software Development

1. Tech integration 2. Deployment process revamp

3. Smarter development

● Existing technical application solutions, access to users for User Acceptance Testing of roadmap.

● Technical staff that worked on projects to understand their obstacles

● Interviewing with JIDA and its constituent branches and supporting actors such as CENTCOM

● Time & availability of end users for User Acceptance testing of roadmap

● JIDA J8 support in developing a contract that specifies a lean system for development

● JIDA J8 support in fostering a development environment that considers all JIDA perspectives on the problem

Critical Resources

● Are they resources you already have? Yes● Do you need to acquire or partner with others to get them? No● What human resources will you need? Co-ordinating with personnel in different time zones for feedback● What equipment resources will you need?Email & same location is just fine● What financial resources will you need to acquire all these resources? Have money, need to find the right

partners for implementation● Other Resources? None

Coalition EOD Technicians

US POC[JET]

[ONSITE]

FBI[CONUS]

DOD EOD DATABASE[CONUS]

JIDA DATABASE[CONUS]

US AIR FORCE EOD[CONUS]

US ARMY EOD[CONUS]

US NAVY EOD[CONUS]

[UNCLASS]

[UNCLASS]

[UNCLASS][FOUO[S/TS]

Information flow, in an ideal world(still valid)

[UNCLASS][FOUO][S/TS]

[UNCLASSFOUOS/TS] [UNCLASS

FOUOS/TS]

Customer DiscoveryProduct Managers• J8 Program

Coordinator, JIDA/OSD• J6 Operations,

JIDA/OSD

Concept Developers• [Stanford]• PiX SETA, CENTCOM-

OM• JIDA JCAAMP SETA

Users• Afghan Special Forces

Colonel• J2 Analysts, JIDA• JIDA Kuwait

Recommenders• Knowledge Manager,

CENTCOM• EOD Team Lead Sgt.,

65th Ordnance Company, US Army

• JET [Joint Expeditionary Team – JIDA]

• FBI SF Bomb Defusal Team

• Organizational theory professors

• Palo Alto PD• Palo Alto Bomb Squad• Capt. US Army, 101st

Airborne• Ret. 3 Star General

Saboteurs• JIDA Classification

Office• Sericore (vendor

that developed HYBRID)

Buyers• Deputy Director,

IEM, JIDA• FBI San Francisco

Bureau• CGTF-OIR,

CENTCOM

[Full Names Redacted For Privacy]

Experts• Mac Lead @ Apple

Computer• FBI Bomb

technician• J2 Analysts, JIDA

Virtual Threat Toolkit: Value Proposition Canvas for FBI/Law Enforcement

Products& Services

Information awareness to

analyze downstream effects and

improve domestic CT

efforts

- - Improved organization efficacy, and better two way information exchange between DOD/IC partners

- - Improved situational awareness about the improvised threat environment

- Positive working relationship with fellow US forces

Customer Jobs

-Increased information awareness

Lack of a cohesive relationship between DOD/IC and civilian forcesMultiple organizations on the civilian side making quasi-redundant reports off of same source data

FBI/Police Bomb Squads

Gains

Pains

Gain Creators

Pain Relievers

-Lower risk of a catastrophic IED event-Easier info sharing means improved info sharing between divisions-Better situational awareness of device information spread and technology proliferation

- -Less likely to encounter new types IEDs in domestic CT situations

- -Creating better working relationships between military, IC, and civilian forces

“No matter how good it is, no one wants to do paperwork on it” – Senior Exec on Mac Team

@Apple