CLOUD PRICING TRENDS

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Cloud Price Reductions 2013 vs 2012

22 26

Number of Cloud Price Reductions

Source: RightScale

2012 2013

Cloud Price Reductions 2013 vs 2012

23% 26%

Average Size of Cloud Price Reductions

Source: RightScale

2012 2013

23%

36%

14%

27%

2012 Reductionsby Service

Reductions By Service

Compute

DB

Storage

Other

Source: RightScale

42%

23%

8%

15%

12%

2013 Reductionsby Service

Compute

DB

Storage

Bandwidth

Other

Source: RightScale

Cloud Price Reductions 2013 vs 2012

2012

2013

5

11

8

6

3

2

6

3 4

Price Reductions by Service

Compute Storage DB Bandwidth Other

Source: RightScale

Cloud Management

By Provider

Cloud Price Reductions 2013 vs 2012

2012

2013

13

13

4

7

3

4

2

2

Number of Cloud Price Reductions

AWS Azure Google Rackspace

Source: RightScale

Cloud Price Reductions 2013 vs 2012

2012 2013

21%

32%

37%

26%

12%

6%

28%

23%

Average Size of Reductions by Cloud Provider

AWS

Azure

Google

Rackspace

Source: RightScale

Cloud Price Reductions over Time

Jan-

12

Mar

-12

May

-12

Jul-1

2

Sep-

12

Nov-1

2

Jan-

13

Mar

-13

May

-13

Jul-1

3

Sep-

13

Nov-1

30

2

4

6

8

10Reductions by Cloud Provider over Time

Rackspace

Google

Azure

AWS

Source: RightScale

Cloud Management

By Service

Cloud Price Reductions 2013 vs 2012

Compute Storage DB Other Bandwidth0

2

4

6

8

10

12

5

8

3

6

11

6

2 3

4

Number of Price Reductions by Service

20122013

Source: RightScale

Cloud Price Reductions 2013 vs 2012

Compute Storage DB Other Bandwidth0%

10%

20%

30%

40%

50%

23%20%

34%

22%

0%

19%

32%

21%

42%38%

Average Size of Price Reductions by Service

20122013

Source: RightScale

Size of Cloud Price Reductions 2013 vs 2012

2012 2013

23%

19%20%

32%34%

21%22%

42%

38%

Average Size of Reductions by Service

Compute

Storage

DB

Other

Bandwidth

Source: RightScale

Cloud Price Reductions by Provider & Service

AW

S 20

12AW

S 20

13

Azu

re 2

012

Azu

re 2

013

Goo

gle

2012

Goo

gle

2013

Rac

kspa

ce ..

.Rac

kspa

ce ..

.0

2

4

6

8

10

12

14# of Price Reductions by Provider and

Service

Other

Bandwidth

DB

Storage

Compute

Source: RightScale

Cloud Management

2013 Summary

2013: Number of Cloud Price Reductions By Provider

2013 13 7 4 2

Number of Cloud Price Reductions

AWS Azure Google Rackspace

Source: RightScale

2013: Average Size Of Cloud Price Reductions

2013

32%

26%

6%

23%

Average Size of Reductions by Cloud Provider

AWS

Azure

Google

Rackspace

Source: RightScale

2013: Cloud Price Reductions 2013

2013 11 6 2 4 3

Price Reductions by Service

Compute Storage DB Bandwidth Other

Source: RightScale

2013: Number of Cloud Price Reductions by Provider & Service

AW

S

Azu

re

Goo

gle

Rac

kspa

ce

0

2

4

6

8

10

12

14# of Price Reductions by Provider and

Service

Other

Bandwidth

DB

Storage

Compute

Source: RightScale

42%

23%

8%

15%

12%

2013 Reductionsby Service

2013: Number Of Reductions By Service Across Providers

Compute

DB

Storage

Bandwidth

Other

Source: RightScale

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