CREATIVITY SESSIONBy Lasse Justesen, intern

Ryslinge InnovationsHøjskole

AGENDA:

Introduction/Agenda Lecture:

The value of innovation Open Innovation

Introduction to Creativity Session as a tool Creativity Session

THE VALUE OF INNOVATION

MODELS AND TYPES OF INNOVATION

MODELS AND TYPES OF INNOVATION

MODELS AND TYPES OF INNOVATION

BLUE OCEAN STRATEGY

http://www.blueoceanstrategy.com/abo/about_bos.html

OPEN INNOVATION

OPEN INNOVATION: BASIC CONCEPT“Innovating with partners by sharing risk and sharing reward”

CLOSED VS. OPEN INNOVATION

Reasons for opportunity for open innovation:•The increasing availability and mobility of skilled workers•The growth of the venture capital market•External options for ideas sitting on the shelf•The increasing capability of external suppliers

TYPES OF OPEN INNOVATIONCustomer Innovation

TYPES OF OPEN INNOVATIONCross Branding

TYPES OF OPEN INNOVATIONOpen Source

TYPES OF OPEN INNOVATIONPatent Sharing

CREATIVITY SESSION:

CREATIVITY SESSION/ OPEN INNOVATION

WARM UP EXERCISE

Find the opposite of the picture:

WHAT DID YOU GET?

METHOD

1. Starting formulation.2. First round.3. Write down the common characteristics of the

first ideas. These indicate presuppositions.4. For each presupposition ask the question:

‘What if we eliminate or reverse the presupposition?’

5. Resociate (think of new ideas)

THE STARTING FORMULATION

1. State the goal in one sentence

2. Don’t formulate in broad or general terms but maintain a concrete focus

3. Mention the problem owner in the formulation

4. A question that starts with ‘How’ or ‘Create’ invites new ideas

5. Find a challenging and attractive formulation for your goal

METHOD

1. Starting formulation.2. First round.3. Write down the common characteristics of the

first ideas. These indicate presuppositions.4. For each presupposition ask the question:

‘What if we eliminate or reverse the presupposition?’

5. Resociate (think of new ideas)

METHOD

How can we create space for projects while still attenting classes?

1. Starting formulation.2. First round.3. Write down the common characteristics of the

first ideas. These indicate presuppositions.4. For each presupposition ask the question:

‘What if we eliminate or reverse the presupposition?’

5. Resociate (think of new ideas)

THE COCD BOX

Normal ideas Original ideas

Ideas for the futuredreams, challenges

mental boosterRed ideas for

tomorrow

Easy to implementlow risk

high acceptabilityExisting examples

Innovative ideasbreakthroughexciting ideas

Can be implemented

Imp

oss

ible

to im

ple

men

tE

asy

to im

ple

men

t

NOW !

HOW ?

WOW !

WHY?