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INTRODUCING

FOR

We’ve had an unbelievably exciting nine months working alongside Rihanna

to help make her designs a reality. From seeing her initial sketches back in

July through to watching her storm London Fashion Week last month, we’ve

enjoyed every minute of what has led us to this: the launch of the first Rihanna

for River Island collection of 2013.

We’re sure you’ll agree that Rihanna’s first foray into the creative side of fashion

shows her talent for design and her undeniable eye for great style, so you’ll be

pleased to hear that this spring collection is the first of four available this year.

Before we tackle what’s yet to come, though, let’s get started with what you

can get your hands on right now. This is your piece-by-piece guide to the

spring drop of the most coveted collaboration of the year. You ready?

UNLOCK EXCLUSIVE CONTENT AND SHOP THE COLLECT ION STRAIGHT FROM YOUR PHONE

DownloadBlippar from the

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Open Blipparand hold your device over the front cover

of this magazine

Hidden Rihannafor River Island

extras willappear

inventions

ROBYN “RIHANNA” FENTY IS THE GLOBAL SUPERSTAR WHO WE’RE NOW LUCKY ENOUGH TO COUNT AS AN HONORARY MEMBER OF THE

TEAM. TAKING YOU FROM CONCEPT TO CREATION, HERE’S HOW RIHANNA’S DRIVE TO DESIGN CAME TO FRUITION AT RIVER ISLAND.

Magazine tears and inspiration from the archives

Rihanna styled the looks

for the campaign with

pieces from her personal

jewellery collection

Initial collection idea sketches

presenting her collection to the industry’s finest at London Fashion Week; a feat Rihanna described as “a real privilege” and “a dream come true”. This brings us to today and arguably the most important milestone in the Rihanna for River Island journey so far: the collection release. Rihanna’s final word on the spring range? “I don’t want girls to have to try too hard. I want them to get up, get dressed, walk outside and look fierce.” We hope that’s how you’re looking, right now.

FOR EXTENDED BEHIND-THE-SCENES CONTENT, INCLUDING VIDEOS AND LONDON FASHION WEEK COVERAGE, HEAD TO RIVERISLAND.COM/RIHANNA

From fit to set with Jourdan

Up close and personal

with Bambi and Charlotte

Behind the lens for

the

campaign cover shot

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“I’VE WANTED TO DESIGN MY OWN FASHION LINE FOR A VERY LONG TIME NOW. IT’S BEEN SOMETHING I’VE THOUGHT ABOUT SINCE I STARTED REALLY LOVING FASHION AND GOT PASSIONATE ABOUT IT… TEAMING UP WITH RIVER ISLAND AND DESIGNING CLOTHES FOR YOUNG, SASSY WOMEN WAS EXACTLY WHAT I WANTED TO DO.” And that’s exactly what Rihanna did. By combining inspiration from her personal fashion archive with fresh takes on separates with a chic and laidback aesthetic, Rihanna designed an ambitious 56-piece range for spring. This long-standing desire to produce her own line stems from Rihanna wanting to create “the perfect things” for her wardrobe and her fans: “I designed every piece in the collection so I could wear it and I think my fans trust my style so they’ll have fun with it.” These perfect things range from wardrobe essentials right through to very exclusive Limited Edition pieces, which are only available in selected River Island stores across the globe.

With the range designed, edited and in production, Rihanna set her sights on art directing her first ad campaign – shot by Mario Sorrenti and featuring top models from around the world – before

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