rise of social media in ecommerce
TRANSCRIPT
Rise of Social Media
ECOMMERCEECOMMERCEin
Getting Started on
2013
In 2013,of social generated e-commerce sales came from Facebook,Twitter and Pinterest
75%75%
39%39% of Facebook users like brand pages to research products
of consumers rely on social media to guide their purchases
74%74%
U.S. consumers will spend
$327 billion onlinein 2016
$$$
4 in 10 social media usershave purchased an item in-store or online after sharing it on Facebook,
Twitter or Pinterest
$ mobstac>M
2013JANUARY
2013JUNE
Social tra�c to e-commerce sites led to a revenue increase of
17.8%over the period of January - June 2013
5 Online Fashion Retailersmaking the best use of Social Media
From the MobStac Blog
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Tips t
o get s
tarte
d
Build brand awareness
WINTERSALE !!!
Promote seasonal sales
Reply to customer queries
Drive fan engagement
Number1
Create sharable hashtags
##
Show a product in use
Announce sales
Behind-the-scene videos
Share tips
Create short, quirky videos Give a face to your brand
Share visual content Use images that inspire
Use for multi-media content Integrate shopping cart to sell
Organize previewsProvide exclusivemerchandise
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Sources: Forrester Research, Business Insider, ShopSocially, Vision Critical, Fedelta
Rise of Social Media
ECOMMERCEECOMMERCEin
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