rm1.reportp2.docx

7/29/2019 RM1.ReportP2.docx

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METHODS and TOOLS for QUESTIONING

I . INTERVIEWA. Types of Research Interview

1. Standardized Interview2. Unstructured Interview

B. 3 Techniques of Communicating in an Interview1. Personal Interview2. Telephone Interview3. Self- Administered Interview

I I . QUESTIONNAIREA. Forms of Questions

1. Open- Ended Format2. Multiple Choice Format3. Checklist Format


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METHODS and TOOLS for QUESTIONING

I I I . INTERVIEWTwo-way conversation initiated by an interviewer to obtain information from a

participant.

A. Types of Research Interview1. Standardized Interview

- set of questions formulated in a standardized way, as in questionnaires.- utilizes an instrument called Interview Schedule; used in well- structured

types of research problems where the variables are delineated.

- applicable to quantitative type of research2. Unstructured Interview

- freedom to pursue unanticipated topics or directions to arise- utilizes an instrument called Interview Guide; asking a set of questions

derived by the interviewer from a list of key topics or guides

- applicable to qualitative type of researchB. 3 Techniques of Communicating in an Interview

1. Personal Interview(Hand Respondent Card. Please look at this card and tell me the letters that indicatewhat toppings, If any, you usually add to a pizza other than cheese when ordering a

pizza for yourself from Pizza Hut.)

Interviewer: Record all mentioned toppings by encircling the letter below, and make

sure you probe for any other toppings:

a. anchovies

d. black olives

g. green peppers

j. hot peppers

m. pepperoni

b. bacon

e. extra-cheese

h. ground beef

k. mushroom

n. sausage

c. barbecue beef

f. green olives

i. ham

l. onions

o. some other toppings: ______


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2. Telephone Interview

3. Self- Administered Interview

I I . QUESTIONNAIREA set of questions asked in standardized manner to each participants or

respondents and the researcher asks only questions that are listed in the interview

guide.

A. Forms of Questions1. Open- Ended Format

- respondents are allowed to answer any questions they wish to answerbased on their understanding.

- unstructured type

I am going to read to you a list of pizza toppings. As I read each one, please

tell me whether or not that topping is one that you usually add to a pizza when

ordering a pizza for yourself from Pizza Hut.

Interviewer: Read each topping category slowly and record all mentioned toppings

by encircling their corresponding letter below, and make sure that you probe for any

other toppings.

b. anchovies

d. black olives

g. green peppers

j. hot peppers

m. pepperoni

c. bacon

e. extra-cheese

h. ground beef

k. mushroom

n. sausage

d. barbecue beef

f. green olives

i. ham

l. onions

o. some other toppings: ______

Among the pizza toppings listed below, what toppings, If any, you usually

add to a pizza other than cheese when ordering a pizza for yourself from Pizza Hut.

Please check as many boxes as applicable:

anchovies

black olives

green peppers

hot pepperspepperoni

bacon

extra-cheese

ground beef

mushroomsausage

barbecue beef

green olives

ham

onionssome other toppings: ______


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- Advantage: more authentic answer to the question- Disadvantage: analysis and degree of variations of the responses

2. Multiple Choice Format- presents a question which is followed by a set of options pre-determined

by the researcher or based on a pre-survey.

- structured type- Advantage: responding is much easier and data analysis is not difficult- Disadvantage: limitations

3. Checklist Format- considered as totally structured questionnaire format which is used

exclusively or with some use of the free-response opinion.

- difference from Multiple Choice: respondents can answer a singlequestion with one or more options.

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