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Dr. Stefan Niemand Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 Road to E-Mobility The AUDI AG strategy

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Page 1: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Dr. Stefan Niemand

Head of Electrification, AUDI AG

EV Summit, Oslo, 2018-02-01

Road to E-Mobility The AUDI AG strategy

Page 2: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

„Zero emissions are a

vision and an incentive

for the AUDI AG!“

Page 3: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

320 kW(370 kW with Boost)

0-100 km/h in 4,6 sec.

>500 km NEFZ Range

210 km/h

95 kWh HV Battery

Audi e-tron quattro concept

First Audi long-range BEV to hit the markets in 2018

Page 4: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

35% BEV-Mix in 2025

(world)

The second step: electrification goal of the AUDI AG

Page 5: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Electrification

It‘s much more than just the vehicle!

Electric Mobility ONLY works as a SYSTEM

Page 6: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

AC AC

AC AC AC

P

DC

Semi-public Charging Public Charging Fast Charging

Charging at home Charging at workCharging at public areas

Charging along highways

Critical factor for purchase decisions

Home Charging

Used >85%

Must have

Used < 5%

Nice to have

Used ~ 10%

Must have

LONG RANGE capability is a buy or no-buy criteria!

Private charging at home and public fast charging for long

distances are enabler for BEV’s suitability as primary vehicle

Page 7: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Europe USA

▪ 400 sites until end of 2019 planned

▪ Roughly 6 charge points per site

≥ 150 up to 350 kW

Charging Power!

▪ 290 sites until end of 2019 planned

▪ Further roll-out planned (until 2026)

Electrify America will be a catalyst for

promoting ZEV adoption by offering

transformative, customer-centric infrastructure and

energy management solutions.

Cars have to be capable of this charging power.

AUDI e-tron will be first car to market (150kW)!

DC

HPC-Charging

Coverage HPC in USA through Electrify America and in Europe through

Multi-OEM Joint Venture IONITY (plus other operators)

Page 8: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Currently only 36% of the electricity in Germany is based on renewable

energies

8 %

12 %

8 %

16 %

20 %

36 %

Natural gas

Hard coal

Nuclear energy

Brown coal

RenewableEnergies

The players of electric mobility need to work together for betterresults in the future

Page 9: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Increasing BEV sales and a consequently rising demand for private

charging means: the low tension grid needs to be expanded

Current situation:

• For todays situation the grid is sufficient

• Many charging processes will be simultaneous in the future

• Charging points are not expanded consistently

The low tension grid needs to be expanded occasionally in the future

Page 10: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Electrification

System Offer

Vehicle

CPO

Many more players are relevant for the successful implementation of

electrification

MSP

HPC

Hotels

Grid providerBattery production

Automotive supplier

Carpark operatorPower distributor

Politics

Page 11: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

The next step: Audi e-tron Sportback concept

Emission-free driving is thrilling

Page 12: Road to E-Mobility The AUDI AG strategy · Head of Electrification, AUDI AG EV Summit, Oslo, 2018-02-01 ... The players of electric mobility need to work together for better results

Thank you!