ANA BELLA ESTEVEZ ANA BELLA FOUNDATION SPAIN, ASHOKA FELLOW 2013 http://www.fundacionanabella.org/

https://www.ashoka.org/fellow/ana-bella-estevez

together with other citizen organizations, coordinating the creation of a federation that includes all women’s associations (first in Spain, then at the European level) that adopt the principle of portraying and tapping into the positive testimonies of survivors.

VISION

ROADMAP ANA BELLA ESTEVEZ

With the support of

Having experienced domestic violence herself for 11 years, Ana Bella aims to redirect negative energy from domestic violence towards empathy and proactivity and completely eliminate domestic violence around the world. She aims to reach 20 million women in 10 years time. Having started in Seville, Ana Bella has expanded her network to five different regions and is also serving women in Latin America, aiming to scale in Southern Europe and then across the whole continent in the next years. For this, she is working

One billion women, a third of women globally, suffer from domestic violence, without taking into account the impact on future generations. This occurs in every country in the world, irrespective of age, social and economic status. 70% of children suffering from domestic violence replicate the pattern as perpetrators or victims. Only 14% of victims of domestic abuse in Europe report it to the authorities. In Spain alone in 2013, out of 34 women who were killed by their partners only 5 of them spoke out in advance. Despite the strength of survivor women, the risk of social exclusion and double victimisation is very high, as overcoming violence in a positive way is no easy task, especially when the society and employers are not supportive.

PROBLEM

So far, over 1100 survivor women have been trained for work and 210 were hired in valuable jobs as Brand Ambassadors rather than for invisible jobs which create double victimization. Through their work, they contributed to the proven economic and social growth of companies such as Danone by decreasing staff turnover from 63% to 2.25% and reducing the absenteeism from 40% to 2%. Ana Bella proved that women who overcome years of domestic violence have the stamina needed to change the world, and become an economic and social force. Over 5000 women have spoken out and overcome violence with the help of the foundation and more than 300 media and public appearances of survivors have been made. In 2013 alone 1,400 direct calls have been answered, 12,000 teenagers have been trained by survivor women and 500 employees from various companies have been trained.

IMPACT

Ana Bella works to empower abused women by leveraging their strengths and capabilities in order to regain self-confidence to begin the separation process from their abuser and get back on their feet after the separation. Based upon the principle of portraying positive testimonies of survivors, Ana Bella is working at three different but complementary levels: creating peer support networks (in 2014 she also launched a new mobile app) partnering with the public administration and private companies to help them reach more women more efficiently (including on the labor market), and influencing mass media. Through Ana Bella Foundation and her Empowerment School, she enables women victims to become changemakers, and instead of focusing on the victims’ physical consequences of abuses, she shows the success stories of these survivors in mass media. The School provides empowerment and inspiration workshops to speak up and come out of their condition of victim towards an active driver of change, as well as a route to a socially valued job where their results exceed by far those of others. For business partners, her foundation offers co-creation models, working with corporate partners such as Danone to shape new, inclusive business models and better and visible job opportunities for survivor women.

SOLUTION

ROADMAP ANA BELLA ESTEVEZ

With the support of

SCALING STRATEGY

Ana Bella would like to scale in Southern Europe by kickstarting the creation of a global network of organisations led by survivor women who use the approach of the Empowerment School in new territories. Moreover, she is interested in partnering up with international businesses to provide socially valued employment opportunities to first class employees / survivor women, enabling them to become changemakers for other abused women and their communities.

Ana Bella plans to develop a professional and personal skill training program that could be easily transferred and is eager to share tools with local partners, work with charities and local organizations which currently fight domestic violence. Last but not least, through the new mobile app and the online platform she is currently developing, she aims to enable survivor women to overcome geographic barriers and easily engage in peer to peer conversations.

SHOWCASE FIND PARTNERS SCALE MEASURE LOCAL IMPACT

Since 2006, when Anna Bella created the Foundation in Seville, Ana Bella has expanded her network to five different regions and created a national network of ten survivor organizations to fight together domestic violence and better influence the media, policy makers, as well as reach out to more victims.

Since 2013 when she was elected Ashoka Fellow, she has received continuous support from advisors, consultants and the GlobalizerX program to further refine the model, elaborate a scaling strategy and explore new avenues for partnerships and collaborations. Moreover, Ana Bella has also further developed the “value chain”, based on four pillars of support: 1. break out from the condition, 2. restart and stabilize, 3. move on through training, job or entrepreneurship and 4. empower survivors to become changemakers by helping others to break out.

SCALING ANA BELLA FOUNDATION IN SPAIN

SCALING ANA BELLA FOUNDATION IN ITALY With the support of Ashoka Italy, since October 2014 Ana Bella had the opportunity to present her work and raise awareness on the issue of domestic violence in various events in Milan, Italy, as as the CSR Salon or Ashoka’s “Innovate to Restart” event. Moreover, following her travels in the country, she started to work closely with a group of local entrepreneurs interested in supporting her to transfer her methodology in Italy.

In particular, Odile Robotti, co-founder of MilanoAltruista, is Ana Bella’s Strategic Advisor and supports her by searching potential partners and initiating conversations with key companies such as Danone, Pupa and L’Oreal. Anna Cabianca has also recently joined the local team and is currently working on packaging the work Ana Bella has been developing in Spain in order to adapt it to the Italian context, following a study visit in Seville. With their support, Ana Bella and is now in contact with organisations such as SVS DAD (connected with the network of anti-violence centers of Comune di Milano) and DIRE.

The team is looking for organizations led by and working with survivor women, as well as forward-looking companies in need of high quality employees and social investors eager to fund a local pilot.

Should you be interested in supporting Ana Bella to scale in one of these countries or partner with her, write to Ashoka Spain – comunicacion@ashoka.org, Ashoka Italy - italy@ashoka.org or Ashoka Greece – ashokagreece@ashoka.org !