roadmaps... dreaded roadmaps (product camp vancouver 2015)
TRANSCRIPT
Roadmaps… dreaded roadmaps
ProductCamp Vancouver 2015
Jan Carter
Senior Product Manager, Hootsuite
@janccarter
Michele Macready
Founder and Principal, Illume Consulting
@mmacready
“The clients are
demanding these
features! When are
they coming?”
- CRO
We need a product roadmap...
“Budgets need to be
finalised. What are
your cost & revenue
projections?”
- CFO
We need a product roadmap...
“How many
developers do we
need, what will they
be working on?”
- CTO
We need a product roadmap...
“Give me a couple of
slides so I can update
the investors about
our plans”
- CEO
We need a product roadmap...
I’ll build the product roadmap!
Let me pick one of the many tools and build it...
We have a product roadmap!
We need to REDEFINE the product roadmap
Focus on the Why, Strategy,
Themes, Who will Buy
Not only the Daily (although
that is also important)
A first step: Take a step back from your day-to-day
Try this:
● Put your tool away for a
few days
● Focus on Why/What,
Strategy, Themes
● With whiteboard and post-
its
Get out of your tool and on a whiteboard
http://www.mindtheproduct.com/2014/07/experiments-roadmapping-gov-uk/
● S/T and L/T Themes
● Releases
● Features
● Priorities
And only after: Get into the details of features
Break into teams for 20 min.
Then, come back and share with group
Q. What would you do on Monday to elevate the roadmap to
the strategic from the tactical level?
Let’s break into teams
What did you learn?
What will you do differently tomorrow?
Wrap-up
Thank You!
@janccarter @mmacready