robert a. crum, jr., executive director/secretary

THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

May 20, 2021 Memorandum #2021-83 TO: askHRgreen.org Water Awareness Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner

RE: askHRgreen.org: Water Awareness Subcommittee – May 27, 2021

The next meeting of the askHRgreen.org Water Awareness Subcommittee will be held on Thursday, May 27, 2021 at 9:30 a.m. Pursuant to the declared state of emergency in the Commonwealth of Virginia in response to the COVID-19 pandemic and to protect the public health and safety of the Subcommittee members, staff, and the general public, the askHRgreen.org Water Awareness Subcommittee meeting will be held electronically via Zoom. Participants can join the meeting using the following credentials: Join by computer:

https://us02web.zoom.us/j/84362691448?pwd=S0t1M1lhTGdWMHJ5eVRJTFI2UHdvdz09

-or- Join by phone: 1-301-715-8592

Meeting ID: 843 6269 1448

Passcode: 843201

In the event you are unable to attend, please let us know. Comments and suggestions based on this agenda package are welcome. The Agenda for the meeting is as follows: 1. Meeting Summary

The meeting summary from April is attached for review and approval. Attachment 1

Action: Approve the meeting summary.

2. askHRgreen.org Event Schedule

The current listing of events is as follows: 6/16 HRSD Woodstock Park Project Virginia Beach

9/16-19 Isle of Wight County Fair Windsor

10/6-1 Peanut Festival Suffolk

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

ANDRIA P. McCLELLAN, CHAIR ‧ DAVID JENKINS, VICE-CHAIR ‧ RANDY R. KEATON, TREASURER

https://us02web.zoom.us/j/84362691448?pwd=S0t1M1lhTGdWMHJ5eVRJTFI2UHdvdz09

Action: Based on discussion.

3. Media Campaigns and Promotions The Committee will continue discussion of the FY21 media campaigns and promotions.

• Imagine a Day Without Water paid media campaign (October) – existing + new creative - COMPLETED

• Fixing Leaks paid media campaign (March 15-21) – existing creative – COMPLETED. The Committee will review the campaign summary report.

• Value of Water paid media campaign (May 3-9) – HRPDC staff will provide a summary report as soon as it is available.

• April Showers Rain Barrel promotion – HRPDC staff will provide a summary of this social media promotion.

• Annual Drinking Water & Wastewater Professionals Day (June 30) – The Committee should continue discussing promotional opportunities in support of this annual day of recognition: potential for an op-ed and promoting the new :30 video created for Drinking Water Week.

• “Work for Water” Video – The Committee should continue discussing options for this new production.

• askHRgreen social media branding campaign – ongoing

Action: Based on discussion.

4. Printing & Promotional Items Committee members should review quotes for stainless steel straws with carrying pouches and bamboo toothbrushes. Committee member should make arrangements with HRPDC staff to pick up any needed supplies (water bottle stickers, seed bookmarks, skoy cloths, Green Learning Guides, etc.) as needed. Action: Based on discussion.

5. Roundtable Committee members should provide any updates or news from their local programs and discuss ongoing messaging in response to the COVID-19 pandemic. Action: Based on discussion.

6. Staff Reports The current FY21 budget is attached for review. The Digital Marketing Report from April is attached for review.

Attachment 6A, 6B Action: Based on discussion. Next Meeting: The next meeting is scheduled for Thursday, June 24, 2021 at 9:30am.

askHRgreen.org | Water Awareness Committee Meeting Summary Thursday, April 22, 2021

To protect the public health and safety of the Committee members and staff, the askHRgreen.org Water Awareness Committee meeting was held electronically via WebEx. A recording of the meeting is available upon request.

Attendees:Laura Tworek, VB Cyndi Masterstaff, NN Tamara Clore, SU Rachael Gaul, NO

Erin Trimyer, CH Katie Cullipher, HRPDC Rebekah Eastep, HRPDC

1. Meeting SummaryThe March meeting summary was accepted without changes.

Action: Summary approved.

2. askHRgreen.org Event Schedule

The current listing of outreach events is as follows:

5/15 Fix-it Fair Chesapeake

6/16 HRSD Woodstock Park Project Virginia Beach

9/16-19 Isle of Wight County Fair Windsor

10/7-10 Peanut Festival Suffolk

Earth Day Market on April 18th at Pembroke Mall was well attended.

HRPDC staff will coordinate with Newport News Waterworks on restocking the

askHRgreen.org trailer. Newport News also needs additional landscape guides, rack

cards, and brochures for local outreach.

Cigarette litter prevention project launching next week. Program includes large scale

cigarette butt models and a cigarette receptacle grant program for businesses to add

ash receptacles to their establishments. 100 receptacles are available for the

program.

Action: Committee members should reserve the trailer for any upcoming events.

3. Media Campaigns & PromotionsThe following media and promotional campaigns are planned for this fiscal year:

• Imagine a Day Without Water paid media campaign (October) – existing +new creative - COMPLETED

• Fixing Leaks paid media campaign (March) – existing creative - COMPLETED○ The Committee reviewed the campaign summary report. Campaign

Attachment 1

included participation in Arlo’s Shed promotion by donating a rain barrel and gift bag to the prize package.

• April Showers Rain Barrel promotion - HRPDC staff have been promoting therain barrel giveaway on social media during the month of April. Thepromotion has had over 300 signups for the enewsletter through thepromotion. The City of Newport News sharing the promotion on social mediaprovided a big increase in entries. To date, two rain barrels have been givenaway. Two more winners will be selected by the end of April.

• Value of Water paid media campaign (May 3-9)○ The Committee discussed the new creative which was provided for

review via email. The collage format was selected over the slideshowformat.

○ Discussed Drinking Water Week promotion▪ askHRgreen could do a stainless steel straw giveaway on

Facebook since the straw is easy to mail to winners▪ Virginia Beach is doing a grab and go lunch for staff▪ Other ideas discussed included: poster templates from fall

campaign are available to use in recognizing staff, employeerecognition raffle, social media recognition of staff or projects

• Virginia Drinking Water & Wastewater Professionals Day (June 30)○ The Committee can promote the new creative used during Drinking

Water Week.○ Opportunity to develop an op-ed recognizing the region’s water

workers.○ May incorporate “Work for Water” recruitment messaging

• Work for Water campaign - HRPDC staff have discussed project with RCS andshared script from Newport News Waterworks recruitment video. Committeemembers should help identify different job categories and priorities forhighlighting difficult to recruit/retain positions.

• askHRgreen social media branding campaign – ongoing○ Infrastructure Week (May 10-14) can be supported through use of

video assets in social media branding campaign

Action: Committee members should help identify different job categories and priorities for Work for Water campaign.

4. Printing & Promotional ItemsThe following items are available for pickup: water bottle stickers, seed bookmarks,and skoy cloths. Inventory for stainless steel straws is low. There is about $13,000available in the promotional item budget to support any outreach events or specialpromotions the Committee would like to pursue.

The Committee requested quotes for stainless steel straws with a carrying pouch and bamboo toothbrushes.

Action: HRPDC staff will get quotes for stainless steel straws and bamboo toothbrushes.

Attachment 1

5. Roundtable• Norfolk - This will be Rachael Gaul’s last meeting with the Committee as she

has accepted a new position, Norfolk Public Utilities is currently advertisingher position.

• Virginia Beach - staff is back in the office full-time in new office space• Newport News - staff is still working remotely, ordering decals for AMI water

meters (must withstand the sun and being submerged in water), AMI meterinstallations underway in the Oyster Point/Christopher Newport area, SmartEnergy Water (SEW) portal upgrade, maps projects for planned/unplannedoutages and AMI replacement schedule

• Updates to COVID Utility Relief program - HRSD is not promoting theavailability of funds but others are still accepting applications. Committeemembers should update program details as needed.

Action: None.

6. Staff ReportsBudget

• The FY21 budget was provided for review.• The FY22 draft budget was provided for review and approved by the

Committee.

Digital Marketing Report - HRPDC staff reviewed the March Digital Marketing report.

Help 2 Others - HRPDC staff will be meeting with the Directors of Utilities to discuss next steps from the H2O All Hands meeting. Opportunities to be addressed include increasing the program cap of $250 to $400-$500 (working with HRSD on reviewing average balances to determine reasonable amount), new donation process for mail in donations (possibly discontinuing envelopes and replacing with plain insert due to cost - approximately $11,000 to provide each round of envelope inserts), and increasing frequency of allocations from quarterly to every other month to help assist localities that exhaust their funds quickly.

Action: HRPDC staff will discuss Help 2 Others changes with Directors of Utilities.

The next committee meeting is scheduled for Thursday, May 27, 2021.

Attachment 1

askHRgreen.org | Water Awareness FY21 Budget

HR WET Program Annual Budget: $97,000

Media Printing Promotional Items Mini-Grants 213600 Trailer Maintenance & Storage askHRgreen.org - RCS 213500

Budgeted Amount: $55,000 Budgeted Amount $5,000 Budgeted Amount $20,000 Budgeted Amount: $3,000 Budgeted Amount $2,000 Budgeted Amount $12,000

Promotion/Campaign Dates Amount Item Amount Item Quantity Amount School/Group Amount Amount Amount

SEM & Social Jul $836.67

Red Chalk Support for

Utility Relief Outreach $6,217.50

Transfer to mini grant

program element $3,000.00 U-Haul fees - Jul $289.90

Transfer to askHR

program element $12,000.00

SEM & Social Aug $836.67

Rain Barrel purchase -

Arlo Shed Radio Promo 1 $91.52 Eastern Lock & Key $70.00

SEM & Social Sep $836.67

Rain Barrels - April

Showers Social Media

Giveaway 4 $425.00

Getem Pest Control

Quarterly Service $22.50

SEM & Social Oct $836.67 U-Haul fees - Nov $289.90

PR Support Aug $115.00

Getem Pest Control

Quarterly Service $22.50

IADWW Campaign Oct $11,500.00 U-Haul fees - Mar $289.90

SEM & Social Nov $836.67

SEM Dec-Mar $1,666.68

Social Dec-Mar $1,680.00

FALW Campaign Mar $9,920.00

SEM & Social Apr-Jun $2,510.00Value of Water DWW Media

Campaign May $15,900.00

Budgeted Amount $55,000.00 $5,000.00 Budget $20,000.00 Budget $3,000.00 Budgeted $2,000.00 Budgeted $12,000.00

YTD Expenditures $47,475.03 $0.00 YTD $6,734.02 YTD $3,000.00 YTD $984.70 YTD $12,000.00

Balance $7,524.97 $5,000.00 Balance $13,265.98 Balance $0.00 Balance $1,015.30 Balance $0.00

FY21 Budget Contribution $97,000.00

Carryover from FY20 $34,780.64

Total $131,780.64

FY 21 Budgeted Expenses $97,000.00

Actual Spending to date: $70,193.75

1 of 1

Attachment 6A

DIGITAL MARKETING REPORT

REPORTING PERIOD

April 1 - April 30th, 2021

PREPARED FOR

askHRgreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Christy Klein - Digital Marketing ManagerAttachment 6B

Monthly Users

13,276 133.4%

Monthly New Users

13,096 92.1%

Monthly Page Views

19,198 74.2%

WEBSITE TRAFFIC

Year Over Year Total Users

google / organic(direct) / (none)wtkr / PPCSailthru / emailm.facebook.com / referralwtkr / (not set)bing / organicthehub.medpro.com / referralduckduckgo / organicothers

4%

6.5%

16.5%

64.5%

Tra�c Sources

Apr 1, 2021 - Apr 30, 2021 ▼

NOTES & ANALYSIS

In April, we saw a dramatic increase inMonthly Users and monthly new users! Ourgoogle/organic tra�c once again dominatedall other tra�c sources, followed by directtra�c.

___________________________________________

Our Google and direct tra�c remained our two biggestdrivers to the site, followed by our PPC/wtkr sources. Wewill continue to keep an eye on what drives our site tra�c.Users Users (previous year)

Jan 2021Feb 2021

Mar 2021Apr 2021

May 2021Jun 2021

Jul 2021Aug 2021

Sep 2021Oct 2021

Nov 2021Dec 2021

0

5K

10K

15K

20202021

Attachment 6B

Top Pages Pageviews % Δ

/50-ways-to-celebrate-e… 7,219 1,346.7%

/ 768 -2.4%

/events-happenings/ 568 91.2%

/gtk-gtd/recycling-look… 435 145.8%

/gtk-gtd/lawn-garden-b… 414 181.6%

/gtk-gtd/soil-testing/ 314 182.9%

/gtk-gtd/plant-native-pl… 261 401.9%

/how-to-add-compost-t… 251 58.9%

/gtk-gtd/illegal-dumpin… 232 10.5%

/algae-lets-get-rid-scum/ 231 72.4%

▼ Avg. Session Duration

00:00:47-8.3%

Pages / Session

1.27-9.1%

333 1,1351,1351,135

City Visits

Virginia Beach 1,292

(not set) 754

Newport News 573

Chesapeake 490

Norfolk 433

▼

desktopmobiletablet

46.1% 51.2%

NOTES & ANALYSIS

In April, we drove tra�c to our "50 ways to celebrateearth day" page, which is very clear in our 1,346%increase in page tra�c.

Our mobile-to-desktop ratio has leaned more towarddesktop, with desktop leading mobile by a roughly 5%difference.

WEBSITE ENGAGEMENT Apr 1, 2021 - Apr 30, 2021 ▼

Attachment 6B

Post Engagement

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

10K

20K

30K

2,344 2,038

29,368

4,380 2,1016,176

3,095 702 1,062 2,729 4,292 1,939

Total Page Followers

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

1K

2K

3K

2,711 2,817 2,7352,490 2,491

2,853 2,863 2,864 2,869 2,884 2,918 2,926

NOTES & ANALYSIS

Total Page followersincreased by 8 duringApril._________________________There were 32 organicposts in April.

The organic post fromApril 5th had the highestnumber of engagementswith a total of 287 clicks,comments and shares.

In April, our top performingorganic post of the month was theEarth Month rain barrel giveawaypost.

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

200K

400K

600K

279,784208,309

542,882

80,636 241,097 194,631 187,359134,928

204,544 155,939222,224 186,878

Attachment 6B

Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate

1. ASK: 04 Week 2 Post 2 Apr 12, 2021 Apr 26, 2021 76,131 88,137 200 0.23%






…

NOTES & ANALYSIS

Our Facebook and Instagram ads reached over 302K users during April. (Compare this to the 298K users reached during March.)Considering the majority of our ads in April were focused on ending cigarette butt litter and Earth Day, the increased reach isalways welcome!

Apr 1, 2021 - Apr 30, 2021 ▼SOCIAL MEDIA / FacebookPaid Media Results

Attachment 6B

Apr 1, 2021 - Apr 30, 2021 ▼SOCIAL MEDIA / FacebookPaid Social Media Posts

NOTES

Above are the paid social media posts for the month of April in order by date.

The following pages are the paid media results, year-to-date. Highlighted are any posts with an engagement rate of over 0.20%.This is the better metric to watch, as opposed to just raw engagements.

Attachment 6B

Colu… Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate

1. 36 ASK: 2020 08 Week 2 Post 2 Aug 11, 2020 Aug 15, 2020 41,611 41,742 12 0.03%



4. 39 ASK: 2020 09 Lawn Care Sep 21, 2020 Sep 27, 2020 113,520 115,840 43 0.04%

5. 40 ASK: 2020 09 TU2CU Sep 1, 2020 Sep 18, 2020 167,618 241,551 160 0.07%

6. 41 ASK: 2020 10-B Lawn Care Oct 8, 2020 Oct 31, 2020 114,236 186,910 42 0.02%

7. 42 ASK: 2020 10-A IADWW Oct 1, 2020 Oct 18, 2020 134,467 182,848 7 +0%

8. 43 ASK: 2020 12 Week 1 Post 1 Nov 30, 2020 Dec 6, 2020 1,506 1,506 0 0%

9. 44 ASK: 2020 11 Week 2 post 1 Nov 11, 2020 Nov 30, 2020 104,857 158,268 16 0.01%

10 45 ASK: 2020 12 Week 1 Post 2 Nov 30, 2020 Dec 6, 2020 null 2,430 1 0.04%

11 46 ASK: 2020 11 Week 2 post 2 Nov 11, 2020 Nov 30, 2020 112,770 168,122 17 0.01%

12 47 ASK 2020 12 Week 2 Post 1 Dec 7, 2020 Dec 13, 2020 47,199 47,425 26 0.05%

13 48 ASK: 2020 12 Week 2 Post 2 Greas… Dec 7, 2020 Dec 22, 2020 99,583 137,001 17 0.01%

14 49 ASK: 2020 12 Week 1 Post 1 Nov 30, 2020 Dec 6, 2020 36,896 36,896 5 0.01%

15 50 ASK: 2020 12 Week 1 Post 2 Nov 30, 2020 Dec 6, 2020 42,168 42,569 14 0.03%

16 51 ASK: 2020 12 Week 3 Post 1 Dec 14, 2020 Dec 23, 2020 58,479 67,502 9 0.01%

17 52 ASK: 2021 Week 2 Post 2 Jan 11, 2021 Jan 31, 2021 98,532 153,617 7 +0%

18 53 ASK: 01 Week 2 Post 3 Jan 11, 2021 Jan 31, 2021 114,538 181,700 17 0.01%

19 54 ASK 2021 1 Week 2 Post 1 Jan 11, 2021 Jan 31, 2021 110,443 171,202 8 +0%

20 55 ASK: 02 Week 1 Post 2 Feb 4, 2021 Feb 24, 2021 52,880 76,817 12 0.02%


22 57 ASK: 02 Week 1 post 1 Feb 1, 2021 Feb 20, 2021 51,343 72,712 5 0.01%

23 58 ASK: 02 Week 3 Post 2 Feb 16, 2021 Feb 28, 2021 52,256 63,490 2 +0%


SOCIAL MEDIA / FacebookPaid Media Results Year to Date

April 1 - 30, 2021

Attachment 6B

C… Campaign Name Starts Ends Reach Impressi… Total Engagements Engagement Rate




4. 39 ASK: 2020 09 Lawn Care Sep 21, 2020 Sep 27, 2020 113,520 115,840 43 0.04%

5. 40 ASK: 2020 09 TU2CU Sep 1, 2020 Sep 18, 2020 167,618 241,551 160 0.07%

6. 41 ASK: 2020 10-B Lawn Care Oct 8, 2020 Oct 31, 2020 114,236 186,910 42 0.02%

7. 42 ASK: 2020 10-A IADWW Oct 1, 2020 Oct 18, 2020 134,467 182,848 7 +0%

8. 43 ASK: 2020 12 Week 1 Post 1 Nov 30, 2020 Dec 6, 2020 1,506 1,506 0 0%


10. 45 ASK: 2020 12 Week 1 Post 2 Nov 30, 2020 Dec 6, 2020 null 2,430 1 0.04%


12. 47 ASK 2020 12 Week 2 Post 1 Dec 7, 2020 Dec 13, 2020 47,199 47,425 26 0.05%

13. 48 ASK: 2020 12 Week 2 Post 2 Grease Grinch Dec 7, 2020 Dec 22, 2020 99,583 137,001 17 0.01%

Jan 1, 2021 - Dec 31, 2021 ▼SOCIAL MEDIA / FacebookPaid Media Results Year to Date

Attachm

ent 6B

Campaign Name Starts Ends Reach Impressi… Total Engagements Engagement Rate

1. ASK: 2020 12 Week 1 Post 1 Nov 30, 2020 Dec 6, 2020 36,896 36,896 5 0.01%

2. ASK: 2020 12 Week 1 Post 2 Nov 30, 2020 Dec 6, 2020 42,168 42,569 14 0.03%

3. ASK: 2020 12 Week 3 Post 1 Dec 14, 2020 Dec 23, 2020 58,479 67,502 9 0.01%

4. ASK: 2021 Week 2 Post 2 Jan 11, 2021 Jan 31, 2021 98,532 153,617 7 +0%

5. ASK: 01 Week 2 Post 3 Jan 11, 2021 Jan 31, 2021 114,538 181,700 17 0.01%

6. ASK 2021 1 Week 2 Post 1 Jan 11, 2021 Jan 31, 2021 110,443 171,202 8 +0%

7. ASK: 02 Week 1 Post 2 Feb 4, 2021 Feb 24, 2021 52,880 76,817 12 0.02%


9. ASK: 02 Week 1 post 1 Feb 1, 2021 Feb 20, 2021 51,343 72,712 5 0.01%

10. ASK: 02 Week 3 Post 2 Feb 16, 2021 Feb 28, 2021 52,256 63,490 2 +0%



13. ASK: 02 Week 2 Post 1 Feb 9, 2021 Feb 28, 2021 45,567 65,641 2 +0%

14. ASK: 03 Week 3 Post 1 Mar 18, 2021 Mar 23, 2021 34,904 35,417 29 0.08%




18. ASK: 2021 03 Week 2 Post 1 Mar 8, 2021 Mar 23, 2021 141,539 195,481 266 0.14%





Attachment 6B

Followers

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

200

400

600

362 379 386 394 414 418 423 423 427 445 462 467

Pro�le Views Website Clicks

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

100

200

103

41

10823 13 19 33

4 1638 40

71 0 2 0 0 0 0 0 0 0 0 2

NOTES & ANALYSIS

In April, we gained 15 newfollowers._________________________

There were 10 organicposts during April. The postwith the most engagementwas from April 26th thatreceived 14 engagements.

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Follow Growth

May 1, 2020Jun 1, 2020

Jul 1, 2020Aug 1, 2020

Sep 1, 2020Oct 1, 2020

Nov 1, 2020Dec 1, 2020

Jan 1, 2021Feb 1, 2021

Mar 1, 2021Apr 1, 2021

0

10

20

14 13

7 8

19

4 41 5

17 16

7

Attachment 6B

NOTES & ANALYSIS

During April, we sawaskhrgreen, ask hr greenand askhrgreen.org ascommon search queriesonce again. April's Google MyBusiness posting was oneof our garden-focusedposts that received 3views.

Google My Business

Queries Users

1. askhrgreen 105

2. Newport News environmental waste null

3. askhrgreen.org null

4. can you recycle bottles and cans for… null

5. ask hr green null

6. grass�eld rowing club null

7. environmental organizations near … null

8. donate used electronics near me null

9. Virginia eco friendly stores null

10. 2021 shred events near me null

▼

Post Views

1. Garden Design Inspiration 3

▼

March 1 - 31, 2021

Attachm

ent 6B

NOTES & ANALYSIS

Our March/April email had a better click-through rate than our February email (6.1%) As a reminder, we are now able to resend to those on our list who haven't yet opened theemail; we are seeing the impact of that additional exposure as the last three issues with "resends" have had consistently higher open rates. The general average open rate foremails in all industries is 16.03% per Constant Contact. Also, we are sending emails out on days and at times that have shown to perform the best. (For 2021, stats show thatsending out on Tuesdays and Thursdays at 8am, 1pm, and 5pm perform the best; we sent/resent our March-April issue on a Tuesday at 1pm.)

EMAIL MARKETING

SENT 03.04 + RESENT 03.09

April 1 - 30, 2021

Attachment 6B

robert a. crum, jr., executive director/secretary

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