role of design
DESCRIPTION
This presentation addresses the need for better awareness and understanding of design in Indian sub-continent, especially in the IT industry. It also discusses the role of design in productizing innovation? How can you visualize and validate an idea? What is the design process like?TRANSCRIPT
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Product Interface Design, Usability & Visual Validation
Jeevan Jonas
15 October, 2011
How little known Indian entrepreneurs are making millions by designing globally hit apps
Economic Times 26 June, 2011
Developers agree that design is an Indian app weakness
Economic Times 26 June, 2011
"Most Indian companies don't want to innovate. Give them the idea, they make the product. en American and European companies make millions from the app. We can be more than the technical back-end of developers abroad. We can make our own successful apps."
Vishal Gondal, Indiagames Economic Times
"e presentation must be world class. e Americans build user-friendly interfaces. e French make beautiful apps. If Indian developers can also learn the art, more global hits will come from here"
Mathers, Nokia
Technology Design
Business
Technology Design
Business
in India
Design
Business
DesignTechnology
ontwerpe
Design + Engineering
german for engineering and design
“Design drives technology not the other way around”
Johnathan Ive
What is the role of design in productising
innovation?
Interaction Designers strive to create meaningful relationships between people and the products and services that they use
IxDA.org
Designers humanise a product
ey make technology accessible to humans
What is good design
Durability
Vitruvius, 3 BC
Utility BeautyRobustlong-lasting
Functional Usefulness
Aesthetic Uplift the spirits
Why design matters
Reduce Development CostImproved efficiency
Cut support costsDifferentiate a product
$300,000,000 button
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Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button
Sales up by 45%
$15 million in first month
$300 million in a year
Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button
Visual Validation
I’ve a killer idea, how do I ensure it works well?
Visual Validation
How can I present it well to my stakeholders and get buy-in?
Evaluation
Our product isn’t doing well, I’m not sure what went wrong?
Visualising an Idea
Interaction Design The Process
Research People & Product
Modeling Storyboards
Modeling Wireframes
Interactive MockupsEvaluation & Testing
focus groups vs usability testing
Design Process
Design Process
Research
PersonasStoryboards
Design Process
Research Modeling
PersonasStoryboards
WireframesPaper prototypes
Design Process
Research Modeling
PersonasStoryboards
WireframesPaper prototypes
Test
Design Process
Research Modeling Specs
PersonasStoryboards
WireframesPaper prototypes
Hi-Fiprototypes
Test
Conclusion
Design Matters
Good Design = Good Business