Ronald McDonald House6 Degrees of Separation

Campaign for your Children and your Community

6 Degrees of Separation

Frigyes Karinthy's "six degrees of separation" concept suggests that any two people are connected by six steps

of connection or fewer.

Mission

• Awareness

• Donation

I. It’s Not about money

• Clothes

• Food

• Family

• Medicine

• Unity

I. We are All in this

together

Project:Expansion

Currently your Ronald McDonald House can barely house the current demand yet continues to provide housing. At %150

capacity the Ronald McDonald house puts qualified families up in hotels to ensure they can have contact with their children

Executional Concepts

More Creative Means of Emotional Based Gratification :

Grocery Stores/ Gas Stations

Reaching Out To Schools:Fundraising

Social Media:Free Media Time

Executional Constraints

• Grocery Store/Gas Station Sales:

• Schools:

• Social Media:

Display of Facts

• Adelanto- 194

• Apple Valley- 407

• Barstow- 317

• California City- 16

• Hesperia- 400

• Lancaster- 135

• Needles- 38

• Palm Desert- 125

• Ridgecrest- 328

• Tehatchapi- 5

• Twenty-nine Palms- 246

• Victorville- 604

• Yucca Valley- 177

• Total- 2992

Family Stays at Loma Linda Ronald McDonald House 2007-2012

AdelantoApple ValleyBarstowCalifornia CityHesperiaLancasterNeedlesPalm DesertRidgecrestTehatchapiTwentynine PalmsVictorvilleYucca Valley

Getting Testimonials

• Mike or another coordinator sends out a letter, email and makes telephone calls asking for families of the high desert to participate in testimonials for the house.

• Letter would ask families to allow the house to use their stories to show the influence the house has on the high desert region

• By using testimonials, the emotional connection will help build awareness for those in need and bring money through donations.

• Most likely be success stories

Barriers to receiving testimonials

• Families may not want to participate because of the privacy of their situations, many families have lost their children.

• Fear of judgment from community

Long Term:

Hallmark TheoryI. Creation of a “Valentines

Day”

Memorial II. Permanent reminder in

the neighborhood

Closing the Gap: Constraints

Campaign to the 6th Degree

Distance:

The affect each family has

on the entire population

Immediate money is not important.

The expansion of knowledge and

Awareness will gain monetary

benefits