roohafza- presentation

7/24/2019 roohafza- Presentation

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Hamdard

It was a century back that "Hamdard" was born in

the bylanes of Delhi. In 1906, Hakeem Hafiz bdul!aeed, a well#known $nani %ractitioner of his time, with

his entre%reneurial instinct and missionary zeal

established "Hamdard" to ser&e mankind. $nfortunately,

Hakeem Hafiz bdul !aeed did not li&e lon' to see his

dreams take sha%e. fter him, his son, Hakeem bdul

Hameed %o%ularly known as (Hakeem )ahab(, took o&er

the administration of Hamdard at the a'e of 1*, in 19++.


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Safi

Cinkara

Sharbat Rooh-Afza

Roghan Badam Shirin

Chyawanprash


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No Promotion & advertisement drive

No odifi!ation

"a#$ty arketing po$i!y

Poor Prod#!t positioning

No !e$ebrity endorsing the prod#!t

Company diverted on e%ports sa$es ignoring the

domesti! market'

(rowing pa!ked fr#it )#i!e market

In terms of -ackin', -roduct de%th, assortments


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Re-*a#n!h

Dominate une/%lored syru% uice market.

!ake a %lace in hu'e e/%lored fruit uice

market.


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"If you look at itscolour, it enchants yourheart. If you taste it, yound its avor enlivening. Infragrance it excels otherowers. In ecacy it is

quite an elixir. Its refreshingand invigorating eect iseyond reckoning. !

sharat like ooh !f#a has

-resentin'


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+,, Nat#ra$ .aste

+,, Hea$thy

/nstant Ready to serve option

Avai$ab$e in vario#s 0ty options

Avai$ab$e in 1 fo#r identi!a$ f$avors

2egetab$e 3%tra!t 4"5R C5*5R6'


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Rooh Afza as n#trient

In the form of in&ert su'ar, 'lucose and fructose.

Rooh Afza for essentia$ e$e!tro$ytes

In the form of sodium, %otassium, ma'nesium, calcium, chloride and

%hos%hate.Rooh Afza for retention of body water

Has the ability to maintain and finally adust the body(s water balance

due to the %resence of electrolytes in balanced uantity.

Rooh Afza7s medi!ina$ properties

hich stimulate and correct the function of the heart, li&er and kidney

and check &omitin', diarrhoea, indi'estion and stomachache.

Rooh Afza7s soothing and refreshing properties

hich act on the central ner&ous system and the rest of the body.


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pomegranate

Premi#m

P$#m

B$#eberries


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/nstant 4Ready to Serve6


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/nstant 4Ready to Serve6


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Rs 189-4:,,m$6

Rs ;,9-4+ $tr6 Rs +,9-4


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C#stomer

Retai$ers

=istrib#tors


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C#stomers(enera$

.eenagers and >ids

(enera$

2oad )hows

)%ecial cam%s 3 )u%er !arkets, )ho%%in' !alls,

!ulti%le/es

4ree )am%les

5ie u% caf day Instant uice &endin' machines

4ree e/tra uantity.


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.eenagers and >ids

Ret#rn


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@Rooh Afza Piyo ?adoo

se i$oo Contest

Jadoo


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=istrib#tors and retai$ers

"ree Sa$es Aid 4indow disp$ays kayos et! '

indow disp$ay !ontest'

Sa$es target !ontest'

3%tended !redit terms


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R#ra$ and rban /ndia


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-rofiles 7f !edia 5y%e

(enera$

.eenagers and >ids

(enera$

5ele&ision

2adio

-rint !edia

Other Tools:

8d&st on )chool 4ee ards8d&st on :ames software

8d&st on )chool

5rans%ortation

5ele&ision

2adio

-rint !edia

Other Tools:

8d on -ublic trans%ortation -asses8d on able 5.; subscri%tion cards

8


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ost )tatement

"i%ed Cost

2 = D

arehousin'

-lant and !achinery7ther assets

ear +nd >ear Ard >ear

+00ml -rice 2s10

Cstimate

+Blakhs units B0lakhs units ?Blakhs units

2e&enue +B0 lakhs B00 lakhs ?B0 lakhs

Rs 8,9-4+,,,m$6

Rs


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Strengths

.he Biggest strength of the !ompany is its

estab$ished brand name in the market'

RoohAfza is a$ready a pop#$ar we$$ knownprod#!t in the market with a $abe$ of @(ood

hea$th =rink'

RoohAzfa is an identi!a$ prod#!t in itse$f whi!hhas no strong !ompetitors therefore the

!ompany !an en)oy monopo$y in the respe!tive

segment'


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5pport#nities

$ne/%lored syru% uice market.

4or the first time sachets has beenintroduced which will 'enerate us a hu'e

re&enue

'ain, tetra %ack has been introduced toacuire market share in the res%ecti&e

se'ment, which is a fast 'rowin' se'ment


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.hreats

om%etition.


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