Rotational Takeover

Product Description

The IGN Rotational Takeover is a placement that consists of three individual elements and can run on all our pages,

with the exception of Reviews. All Takeovers include a Lead unit, at the top of the page, a Companion unit, on the

right side, and a Background Skin, which frames the content.

Because of the variety of page layouts, across our site, we will require two versions of the skin to be made however

only a single version of the Lead Unit and Companion Unit need to be designed to fit across both skins seamlessly.

Lead Unit

1) The Lead Unit appears above our content and has the option to be expandable, though this must be user-

initiated. We accept one of the following three units in this position:

1. 970x66 Blade

2. 970x180 Marquee

3. 970x250 Billboard

Companion Unit

2) The Companion Unit resides to the right of the page, in line with our content. We accept one of the following

two units in this position:

4. 300x250 MPU

5. 300x600 HPU

Ad Unit Name

Size (pixels)

Max File

Weight

3rd Party Tags

Expansion (Click Only)

Animation/Duration Accepted formats

Sound

Blade

970x66

100k

100K initial load, 2MB Polite load

976x418

down

30 sec max, 24 fps, Unlimited video

looping.

GIF, JPG, SWF (3rd

Party Tags)

User-Initiated

(on click)

Marquee

970x180

100k

100K initial load, 2MB Polite load

976x800

down

30 sec max, 24 fps, Unlimited video

looping.

GIF, JPG, SWF (3rd

Party Tags)

User-Initiated

(on click)

Billboard

970x250

100k

100K initial load, 2MB Polite load

976x800

down

30 sec max, 24 fps, Unlimited video

looping.

GIF, JPG, SWF (3rd

Party Tags)

User-Initiated

(on click)

Ad Unit Name Size (pixels) Max File Weight

3rd Party Tags

Animation/duration Accepted formats

Sound

MPU (Mid Page

Unit)

300x250

100k

100k initial load, 2mb polite load

30 sec max, 24 fps, Unlimited video

looping.

GIF, JPG, SWF (3rd

Party Tags)

User-Initiated

(on click)

HPU (Half Page Unit)

300x600

100k

100K initial load, 2MB Polite load

30 sec max, 24 fps, Unlimited video

looping.

GIF, JPG, SWF (3rd

Party Tags)

User-Initiated

(on click)

Background Skin

Two versions of the skin need to be made for all Rotational Takeovers but despite this only a single Lead and a single

Companion need to be designed to fit across both. Similarly we only need a single skin tracker as the skins are

hosted, and their rotation handled, on our side – 4 pieces of copy, 3 tags, 1 placement.

3) The Background skins need to be supplied to us as JPEGs, which we will site-serve. Skins are clickable so please

be sure to supply a destination URL/click tracker with the copy. Please provide both of the following:

6. A Skin template for our Channel pages can be found here

7. A Skin template for our Article pages can be found here

Ad Unit Name Size (pixels) Max File

Weight

3rd Party Tags

Animation/duration Accepted formats

Sound

IGN Skin

1500x1000

& 2240x1245

100k

N/A

N/A

JPG

N/A

Important Information

Our Article Pages are responsive, to suit different screen sizes, and when we serve the Article page skins then

these too become responsive. This is handled on our end and exactly how much of the Article skin that is seen

depends on the user’s screen size.

At no point can the IGN Navigation bar, situated at the top of the page, become covered or functionally affected

by the advertising

The position of the Navigation bar differs from Channel page to Article pages.

Expanding Lead Units can either overlay the content or pushdown the content.

User-initiated (on click) expanding units can stay open indefinitely and have sound on by default.

All Expansions must be on click and not rollover.

All Expansions must have a clearly visible close button in the top right corner.

If an Auto-expanding Takeover has been booked:

This must be capped to once per-user per-day and return to click-to-expand thereafter.

The initial auto-expansion must not last longer than 8 seconds and have an obvious close button.

Sound must remain off on all auto-expansions.

Examples Below

Channel

Article

Channel

Article