roundup used on all gmo crops new products find marketing plans, strategy behind them! look for...
TRANSCRIPT
Roundup used on all GMO crops
NEW PRODUCTS
FIND Marketing Plans, Strategy behind them!
Look for Slideshare Presentations
Google: Fiji Water 2015 slideshare
1. Link to Strategy - Fiji Slideshare2. Link to Promotion for the New Product - TV Spots3. Summary of the strategy and what you think of the new product idea4. Product represents: new line, addition to line, etc.
Follow Assignment Directions
Google: Chobani Marketing Plan
NEWSLETTERS
1. What is this newsletter about?
2. Why do my subscribers care?
3. What do I want them to do?
3 Questions
Personalized with Name50% increase in opens!
About: Solving YOUR Marketing Challenges
Why do they care?: Free help to solve my problems
What do I want them to do? Write to me with their challenge and I’ll answer it personally or in my blog. (Interesting way to develop relationship AND know what content to write about.
About: Sharing tips for reducing waste
Why do they care? We love you for hating wasteWhat do I want them to do? Share stories with a community they identify with...
About: Sharing tips for reducing waste
Why do they care? Children creating change
What do I want them to do? Read other stories, start Composting and look for more tips on the website
About: Green News with loads of smarts and a splash of sass
Why do they care? Want to know news but with an edge to it
What do I want them to do? Click into site from catchy headlines
2013Last Newsletter of
SoCal 350.org
Opposition to oil trains
Gov. Brown $1 billion for drought
Earth Day April 22 - events on Eventbrite
Burlington, Vermont 1st US city 100% on Renewables
City approves curbside planting of fruit trees and vegetables
IDEAS for Newsletter
San Diego - communities getting their own power (CCA)
Sources
Wilderutopia
SoCal 350 Facebook
Earth Day Events - Southern California
350.org website, Facebook, Twitter
Grist
The Guardian - Environment Section
Communication
http://freerange.com/thinking/post/one-great-idea-business-leaders-as-mythmakers
6 Design TIPS
1. Create a Header (Share As)2. Let your Logo dictate color scheme3. Stick to standard fonts4. Use subheadings5. Stack content6. Use pictures
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