Slide 1

presentation on dalda foods ltd.

Prepid by,Angela 5545 , Danish 5555& Faiza 5539MBA (2)

Daldas HistoryDalda begins in early 1930s

In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF

In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group

The company entered the pure-oil segment in early 2007 WHY ONLY Dalda?Dalda is positioned in the minds of target customers because it is the only brand that is,

UNESCO recommended vitamins quantityWorld Best QualityOnly Brand that offers VTFOnly brand that is exported to European Union Countries

ValuesIntegrityFairnessTrust AccountabilityPeople reaching their full potential

4 p s of daldaMarket OfferingsMajor Products Offered by Dalda foods are:

Banaspati GheeCooking OilMajor ProductsDalda VTF BanaspatiDalda Cooking Oil Manpasand Banaspati Manpasand Cooking OilDalda Canola OilDalda Olive OilPlanta cooking Oil

Dalda VTF BanaspatiOnly banaspati in Pakistan which is Virtually Trans-fats Free (VTF) Ordinary banaspati brand contains up to 25% of these harmful Trans-fats Amount of Trans-fats in this banaspati to less than 1%

Dalda Cooking OilDalda introduced cooking oil to the market.

100% cholesterol free and contains Vitamin A and D together with Vitamin E

It contains essential fatty acids, Omega 3 and 6

Manpasand BanaspatiEconomical in use

Enriched with Vitamins A & D

ensure health and great taste

Manpasand Cooking OilProduced using the worlds best vegetable oils Produced using the worlds best vegetable oils Economical in use and cholesterol free Enriched with Vitamins A and D

Dalda Canola Oil

With vitamin Power

Extracted from fresh canola seeds

With additional nutrients with extra energy

Superior health & great taste

Dalda Olive Oil

Import & Packed From Spain

Using international technology

Extracted from pure & hand picked olives

100% cholesterol freePlanta cooking Oil

Similar to desi ghee

Goodness of oil with taste of ghee

Blend of soyabean,canola &sunflower oil

Contain vitamin A & DDALDAS Price Ranges Price ranges in Premium A Segment

Price ranges in Premium B Segment

Price ranges in Mid Price A Segment

Price ranges in Mid Price B Segment

PLACING OF DALDADalda foods have their own distribution strategy. They have divided the shopkeepers into five major categories Wholesalers A B C D

PROMOTION(Advertisement)Dalda does its Marketing itself. They dont have anyorganization involved for marketing concerns. The advertisement is done by an advertisement organization Makan Ericson. DaldaPortfolioOnly Daldas International Technology offers avalue added range to suit every consumers needs

Dalda Olive OilOnly Health MattersDalda Cooking OilOnly blend which preserves natural goodnessPlanta Cooking OilWhere Taste is as important as HealthDalda Canola OilOnly Canola oil that offers strength of vitamins to combat competitive lifestyleDalda VTF BanaspatiOnly Banaspati that offers relief of being transfat free

DaldaMain CompetitorsHabibSeasonsRafhanSoya SupremeImported Premium BrandsDistinctions & Certifications

Bureau Veritas Quality (BVQI) certification of: ISO 9001-2000 for Quality ISO 14001-2004 for Environment ISO 22000-2005 for Food Safety OHSAS 18001-1999 for Occupational Health and Safety HACCP certification for Hazard Analysis and Critical Control Points dalda s special customer care

Dalda CookbookDalda Expert Mom AwardsDalda cooking kitDalda ka DastarkhwanDalda Advisory ServiceCommitment of dalda

Any queries???23