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Before there was Red Square Agency there was Sullivan-St. Clair, and before that, there was Reynolds

Sullivan. Further evolution was inevitable. And so it was that RSQ was born on August 1, 2013. Ingenuity,

agility and guts are the foundation of RSQ, and the work reflects intelligent thinking, solid strategy and

kick-ass design.

1977 was the year Richard Sullivan had the guts to go out on his own and create a business that would

stand the test of time and inspire a new generation. That same swagger is in our DNA and comes

through in our brand identity. A solid logo, monochromatic color palette and sophisticated printing

convey an effortless cool.

Our confident yet casual tone comes from our knowledge of an ever-evolving industry and our

inclination to study and do great work. We only take on clients who subscribe to our way of thinking and

have the fortitude to make a bold statement.

RSQ is a shop with chops, and we’re making stuff happen.

YEARBOOK2013.2014

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“What should my caption be? How about ‘Livin’ with my bitches, hashtag LIVE’”

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CHRIS ROWE

HOMETOWN: Fairhope, AL

BEFORE RED SQUARE:

Watching TV

WHAT YOU MIGHT NOT

KNOW: Fireworks make me

happy. “The Nutcracker”

music freaks me out.

JARRETT MCCRAW

HOMETOWN: Mobile, AL

BEFORE RED SQUARE:

Interviewed twice to be on

MTV’s “Real World. “Took a

job at Red Square instead.

WHAT YOU MIGHT NOT

KNOW: Had a pet snake

named Wheelchair.

KAREN SULLIVAN

HOMETOWN: Daphne, AL

BEFORE RED SQUARE:

I worked as a copywriter in

NY then got half of an MBA

(I like to say I have my M).

WHAT YOU MIGHT NOT

KNOW: I took mime lessons

when I was a kid. I always

dance at parties. I’m an only

child. My favorite movie is

“Fargo.”

KATE LIGHT*

HOMETOWN:

Columbia City, IN

BEFORE RED SQUARE:

I was an account executive at

a website design company.

WHAT YOU MIGHT NOT

KNOW: Everything is better

with dessert. You can offset

the calories in said dessert by

running. Using a microwave

properly is a lost art. You can

get twice as much done in

four hours in the morning than

you can in that same four

hours in the afternoon.

Finding beauty in every day

makes life pretty awesome.

*Selfie by Brodie.

BUT FIRST, LET ME TAKE A SELFIE

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KEVIN ZENGEL

HOMETOWN:

Atlantic Highlands, NJ

BEFORE RED SQUARE:

I was freelancing in

San Francisco.

WHAT YOU MIGHT NOT

KNOW: I play the Alto and

Tenor Saxophone.

PAT REID

HOMETOWN: Mobile, AL

BEFORE RED SQUARE:

I was still at SCAD. I got hired

here right after I graduated.

WHAT YOU MIGHT NOT

KNOW: As a kid, I was an

extra in the 1990 Tom Cruise

movie “Days of Thunder.”

RACHAEL FOWLER

HOMETOWN: Mobile, AL

BEFORE RED SQUARE:

I was a student at South

Alabama.

WHAT YOU MIGHT NOT

KNOW: I play keyboard for a

local band. I’m part Creek and

Choctaw Native American.

RT HERWIG

HOMETOWN:

Doylestown, PA

BEFORE RED SQUARE:

I was a freelance creative

director.

WHAT YOU MIGHT NOT

KNOW: I directed a moody

feature film that you can get

on NetFlix.

“What should my caption be? How about ‘Livin’ with my bitches, hashtag LIVE’”

BUT FIRST, LET ME TAKE A SELFIE

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WORK

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STEPHEAN GRIMES

HOMETOWN: Camden, AL

BEFORE RED SQUARE:

Recent college grad, helping

my parents out with their

business as I was job hunting.

WHAT YOU MIGHT NOT

KNOW: My ears used to be

pierced. I detached my retina

running into a brick wall while

tackling a broom one night

after a high school football

game. (Long story that I don’t

remember, so don’t ask.) I had

a summer job with a Vietnam

vet, where I had to carry

around C4 explosive on my

back—$100/hour blowing up

beaver dams.

SHAR’DAY PORTER

HOMETOWN: First half of

life: Alexandria, VA and latest

half of life: Sarasota, FL

BEFORE RED SQUARE:

I was an interactive media

planner/buyer for a regional

department store.

WHAT YOU MIGHT NOT

KNOW: I was a nature

photography enthusiast for

about 5 years and won a

student NAPA award from

The North American Nature

Photography Association for

an up close and personal shot

of a rather large alligator that I

took while out canoeing at

sunrise. I processed my own

film in a dark room and made

them into slides.

WHITNEY CHRISTOPHER

HOMETOWN: Mobile, AL

BEFORE RED SQUARE:

I wanted to work at Red

Square.

WHAT YOU MIGHT NOT

KNOW: My maiden name is

Chico (pronounced she-co),

and it’s French. To this day,

most people call me Chico,

not Whitney, as it was my high

school and college nickname.

Also, I can play Beethoven’s

Moonlight Sonata from

memory on the piano.

LET ME TAKE ANOTHER SELFIE

“That’s so ratchet.That girl is such a fake model. She definitely bought all her

Instagram followers.”

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WORK

LET ME TAKE ANOTHER SELFIE

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54 SAINT EMANUEL STREET MOBILE, ALABAMA 36602 RSQ.COM

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RSQ STATIONERY AND MERCH

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RSQ WEBSITE

RSQ FAN GIFTS WEBBY’S PEOPLE’S VOICE CAMPAIGN FOR VOTES

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BIENVILLE CAPITAL WEBSITE THE NOBLE SOUTH IDENTITY

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BERTRAM YACHTS PRINT ADS

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FISHER’S AT ORANGE BEACH MARINA IDENTITY

ONE MOBILE WEBSITE AND BRANDING

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FIRST COMMUNITY BANK B-TO-B PRINT HIBBETT SPORTS POSTERS

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HIX SNEDEKER LOGO AND PHOTOGRAPHY

SAS LAB AT CULVERHOUSE

RSQ AND HIBBETT SPORTS RECEIVED BEST OF SHOW ADDY AWARDS.

BIENVILLE CAPITAL WEBSITE WAS RECOGNIZED AS AN AWWWARDS SITE OF THE DAY. THE RSQ WEBSITE IS A

WEBBY AWARD NOMINEE.

VALENVINE, MBCVB WEBSITE, CULVERHOUSE WEBSITE AND HIBBETT SPORTS MOBILE SITE ALL RECEIVED SILVER W3 AWARDS

FIN MARKETING PLAN KENT STATE WEBSITE

RECOGNITION

THE VALENVINE PROJECT RECEIVED AN OMMA AWARD.

WITHOUT YOU THERE IS NO US.

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THE RSQ WEBSITE IS A WEBBY AWARD NOMINEE.

RECOGNITION

WITHOUT YOU THERE IS NO US.

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Red Square Agency Divided by Two Equals Red Square Gaming, RSQ and Hybrid

It’s new math.When the agency leaders decided to split the agency into two teams, it was decided that some people would have to cross over and work on both endeavors. It was also abundantly clear that there was value in the culture of Red Square Agency, and this culture would be shared between the new brands.

However, for these two new companies to grow, we would need to allow Red Square Agency’s identity to diminish. And so it was that the Hybrid team came into being on August 1, 2013. We pledge allegiance to both Red Square Gaming and RSQ, sharing our knowledge, strategies and Google docs for the advancement of both brands.

We also balance the books, make sure checks are cut on payday, establish policies, and provide the beer, snacks and parties for everyone to enjoy. And let’s be honest, it’s kind of why we get up in the morning and come to work every day.

So raise a glass to thoseof us who live in both worlds, strattling the brands like Jean Claude Van Damme in that Volvo spot. The talented, flexible and versatile team we call Hybrid.

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But first, let me take a selfie

Richard Sullivan

Hometown: Mobile, AL

Before Red Square: I was flipping off my boss on my way out the door.

What you might not know: I have eight fingers. Lauren, what did you do with your extras?

I am excellent at taking selfies.

Rich Sullivan

Hometown: Mobile, AL

Before Red Square: I was writing Twilight fan fiction.

What you might not know: I once drove my own ambulance to the hospital.

I do math problems in pen.

I have been called a modern day Leonardo, Michelangelo and Raphael but never, ever Donatello.

I wanted to be a doctor but decided I’d rather cause the issues.

I had thirty seconds of screen time on “D2: The Mighty Ducks.”

I always possess two cakes, one for having and one for eating.

I survived a plane crash that happened on the ground.

I hung out with Daryl Strawberry and lived.

At any given point of the day, I am wearing leather.

Elena Freed

Hometown: New York, NY

Before Red Square: I was working in financial publishing.

What you might not know: When I was 15, I had a major crush on Lars Ulrich, the drummer from Metallica. My best friend bought me the 2-part documentary “A Year and a Half in the Life of Metallica,” on VHS. I practi-cally wore the tape out. I still own the videos but don’t have a VHS player.

Sarah Jones

Hometown: Houston, TX

Before Red Square: I worked for a commercial real estate developer in Houston.

What you might not know: I was only 5’ tall when I graduated from high school.

I don’t eat mayo.

I’ve never broken a bone (knock on wood).

I love Halloween.

“I DON’T KNOW

IF I SHOULD

GO WITH

XX PRO OR

VALENCIA.”

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Janet Nichols

Hometown: Mobile, AL

Before Red Square: I worked at Lewis Communications.

What you might not know: I love children.

I sew children’s clothes and give them away.

I like to iron clothes and won’t wear anything that hasn’t been ironed.

I like to rake leaves.

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Let me take another selfie

Bess Nichols

Hometown: Mobile, AL

Before Red Square: I was a student at Ole Miss. Still am. Lolz.

What you might not know: I am an ordained minister.

I never sneeze just once—always in multiples.

Diana Nichols

Hometown: Mobile, AL

Before Red Square: I owned a stationery business in Monroeville, AL.

What you might not know: I created an analog Pinterest in the 80s, tearing out pages of “pins” from magazines. Instead of boards, I organized them into binders, and I had two: one for home and one for cooking.

I ran a marathon in 4 hours, 49 minutes, 41 seconds which was 4 minutes and 41 seconds shy of the qualifying time for the Boston marathon.

Sometimes, when it’s something important like an outdoor photo shoot or a frappé, I can control the weather with my mind.

Ivania Cordero

Hometown: New York City

Before Red Square: I was working at a Production company called Cut & Run.

What you might not know: I’m shy.

Emily Muncaster

Hometown: Mobile, AL

Before Red Square: I was working at Mellow Mushroom.

What you might not know: I’m a singer and dancer/choreographer.

“WHO GOES OUT

ON MONDAYS?

OK LET’S GO TAKE

SOME SHOTS.”

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Kim Ferrouillat

Hometown: Mobile, AL

Before Red Square: I was working for Gulf Distributing Co. (Miller, Coors Beer Distributor) for Elliot Maisel (FIN-LOL!)

What you might not know: I like to arrange gift baskets and I’m learning to arrange flowers and decorate cakes.

Leslie Honodel

Hometown: Mobile, AL

Before Red Square: I was working at Equipment Inc, in sales/customer service. I was also previously employed by Sullivan-St. Clair.

What you might not know: I have one son at theUniversity of South Alabama and a Maltese.

I love being outside.

Melinda Lyons

Hometown: Mobile, AL

Before Red Square: I worked at an Insurance agency.

What you might not know: I crochet and knit.

I love to read.

I’ve never had a traffic ticket of any kind.

Nikki Demmy

Hometown: New York City

Before Red Square: I was a barista at Starbucks.

What you might not know: At some point in my life, I will repeat a John Lennon and Yoko Ono moment by sitting on a busy street corner hold-ing signs with phrases of love.

Tina Delaporte

Hometown: Gulfport, MS

Before Red Square: I was a stay-at-home mom of two boys 18 months apart. (My hiatus from 12 years in the agency business.)

What you might not know: I had my own dirt bike at age 7.

I’ve broken my arms three times, my leg once… a couple of ribs are in that list as well.

“OH MY GOD,

JASON JUST TEXTED

ME. SHOULD I GO

HOME WITH HIM?

I GUESS I TOOK A

GOOD SELFIE.”

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LEGEN…wait for it…DARY. Stories from back in the day.Tall tales tend to grow even taller over time. If this had all gone down in 2014, it could be a Snapchat story or otherwise posted on social media, but then we wouldn’t get to embellish.

Blake is daughter to Richard and Mary and sister to Rich. Growing up, Rich used to pick on Blake by throwing her backpack over a fence into a yard with a ferocious dog. Rumor has it that when pitted against a pit bull, Blake won handily. She got her backpack back and eventually got back at Rich. When she graduated from The University of Alabama, she went to work for Sullivan-St. Clair as the office manager. According to Richard, she came in at 11:00, took a two hour lunch and left at 1:00. She sat right outside Rich’s and Richard’s offices, and the three were known to have shouting matches complete with many an f-bomb. Blake usually won. And even though she was fired more than once, she hit her stride in the PR department, far enough away from Rich’s and Richard’s offices. Rich got the last laugh when he disbanded the PR department and aluminum foiled her office. She was last seen on a Mardi Gras float.

Parkside is called Parkside because it was a home and garden store, and sold wonderful furnishings, candles and art. Sadly, they couldn’t make a go of it and closed up shop. Shortly thereafter, Parkside became home to Red Square Agency’s creative department when our numbers went from nine to 30-something people. Rather than cram a bunch of desks in the 202 building (ha!), we leased space on the corner of Conti and Conception. The white walls, natural light and open office concept were most conducive to creativity, and inspired our new office space. The downside was communication: even with chat, email and telephones, it was terrible. Not to mention the hazard to traffic when there was a thunderstorm. So in April of 2012, we packed up Parkside and crammed a bunch of desks in the 202 building. But Parkside will live on in our hearts (and our homes).

BLAKELY SULLIVAN HERNDON PARKSIDE

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Because one elephant was not enough, Sullivan-St.Clair organized a homecoming event at the Delta Kappa Epsilon house on The University of Alabama campus that featured three elephants. It was bold. It was big. And it set a precedent for the way we do things around here.

Sullivan-St.Clair changed it’s name to Red Square Agency in 2008, and the move was met with a little opposition. Some people in Mobile felt like Red Square was paying homage to communism, and it just didn’t sit well. So Christmas that year, we decided to stage a guerilla stunt. We changed our name to Green Isosceles Triangle Agency everywhere—on our website, our emails, our signage—we even had triangle Christmas wreaths on the doors. We also hosted twelve days of webcasts and actually produced ridiculous segments that highlighted “Craft Time with J’Rett,” “All about Penguins with Kate Nichols” and “How to prepare a holiday dinner in a toaster oven hosted by Sarah Jones and Niki Lim.” We went to a lot of trouble, and very few people got the irony. A green isosceles triangle is the same shape as a Christmas tree and no, we weren’t really changing our name.

THE ELEPHANT WALK OF 2004

GREEN ISOSCELES TRIANGLE AGENCY

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Game Changers

Diaper Changers

Life Changers

Wade proposed to Amanda, and she said yes!

Stephean, Kellan, Cassidy and Brooklee welcome Sadie to the family.

Seneth’s husband Jeremy with baby Maxwell.

Willie and Cristin got married!

Willie and Cristin with precious Mackenna!

Chris and Sara Miles say hello to baby Henry.

Holden gets another dad! Jackie and Neal tied the knot.

Jarrett and Melissa got married!

Shelby and Jake got married!

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Jarrett and Melissa got married!

Shelby and Jake got married!

Red Tuesday

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Luke SullivanThe famous creative director and author inspired us with ways to get inspired.

Eva Golson and Scott LumpkinRepresentatives of the Mobile Film Commission discussed making movies in the 21st century.

Mark BrownVeteran ad man, Mark Brown, former partner with R&R Partners, discussed the iconic “What happens in Vegas” campaign.

Tom LyleSCAD Professor and comic book artist Tom Lyle gave a live demonstration, showing drawing and inking techniques on state-of-the-art equipment.

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