Go to rewrite.ca.comto read the full report on app-readiness.

This g lobal research survey was sponsored by CA Technolog ies and conducted By Zogby Analy t ics in 2014.

APPLY FORGOV’T LICENSES66%

PAY TAXES67%

RENEW PASSPORT66%

More consumers are planning to use

apps for important government tasks

MOST LIKELY USES

OF APPS

RENEW DRIVER’S LICENSE

70%

70%ACCESSEDPERSONAL EMAIL

49%

48%

14%

BANKING TRANSACTION

MADE PURCHASE

UPDATED SOCIAL STATUS

Although most still use apps for emailRECENT USES OF APPS

1 2 3 4 5

Most consumers say financial apps are their favorite

FINANCIAL SOCIALMEDIA

INFORMATIONTECHNOLOGY

TELECOM RETAIL

TOP 5 TYPES OF BUSINESS APPS

Most consumers say businesses get ease of use rightFEATURES BUSINESS APPS GET RIGHT

EASE OF USE81% 80%

LOAD TIME

73%

SECURITY

61%

COOL FACTOR

No app feature drives BRAND LOYALTY like ease of use

79%EASY-TO-USE FEATURES

69% 26%

SECURITY RECOMMENDATIONBY SOCIAL NETWORK

6 SECONDS

Consumer users will abandon an app and a brand, sometimes

forever, if it doesn’t load in

Want your app to help to transform your business?Here’s how consumers will use it—and expect it to work.

R U L E S O F E N G A G E M E N T F O R T H E

A P P E C O N O M Y