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INTEGRATED RURAL TOURISM DEVELOPMENT PROJECT UNDP ARMENIA-2017

RURAL TOURISM RESOURCES ASSESSMENT

METHODOLOGY PILOT PHASE

Government of RA

1

Table of Contents

ABBREVIATIONS ................................................................................................................................................................. 2

EXECUTIVE SUMMARY ........................................................................................................................................................ 3

INTRODUCTION ................................................................................................................................................................... 4

Background Information .......................................................................................................................................... 4

Need for the Assessment System ......................................................................................................................... 4

Assessment Process Planning .............................................................................................................................. 4

ASSESSMENT DESIGN FOR THE PILOT STAGE .................................................................................................................. 5

Assessment Goal and Objective ........................................................................................................................... 5

Objects of Assessment ............................................................................................................................................ 5

Process Steps ............................................................................................................................................................ 5

Steps beyond the Assessment .......................................................................................................................... 5

Data Collection ........................................................................................................................................................... 5

Information Sought ............................................................................................................................................... 5

Data Sourcing ........................................................................................................................................................ 6

Data Collection Process and Tools .................................................................................................................. 6

Data Processing and Analysis ............................................................................................................................... 7

Data Limitations ......................................................................................................................................................... 7

PRINCIPLES FOR THE FINAL DESIGN ................................................................................................................................. 8

Fully Digital, Mappable, Plug & Play ..................................................................................................................... 8

Sustainability .............................................................................................................................................................. 8

ANNEXES ............................................................................................................................................................................ 9

Annex 1. Questionnaires and Interview Scripts ................................................................................................ 9

Questionnaire 1: Nature ...................................................................................................................................... 9

Questionnaire 2: Human Made ........................................................................................................................ 11

Questionnaire 3 Script: Human Living .......................................................................................................... 12

Questionnaire 4 Script: Services and Infrastructures ............................................................................... 14

Questionnaire 5. Village .................................................................................................................................... 18

Annex 2. Scoring Scale and Guide ..................................................................................................................... 21

Main Scale ............................................................................................................................................................. 21

Special Scale ........................................................................................................................................................ 22

Scoring Guide ...................................................................................................................................................... 23

Annexes 3. and 4. Scoring Spreadsheet and Master Matrix ........................................................................ 24

2

ABBREVIATIONS

ATM Automated teller machine

GIS Geographic Information Systems

HH Household

ICT Information and Communication Technology

IRTD Integrated Rural Tourism Development

MTAD Ministry of Territorial Administration and Development

NS Not scored

RA Republic of Armenia

SME DNC Small and Medium Entrepreneurship Development National Center

UNDP United Nations Development Programme

3

EXECUTIVE SUMMARY

The Integrated Rural Tourism Development Project offers an intervention strategy for the development of rural tourism

in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income source

to bring down the level of rural poverty, contribute to equal territorial development and shape conducive environment

for rural development. The project has three main components:

1. Planning of sustainable integrated rural tourism;

2. Increasing income level through diversification of tourism products and services in the community;

3. Sustainable Destination Management.

To ensure that the identification, assessment and prioritization of tourism assets of the villages envisioned in

Component 1 is conducted with maximum efficiency and minimum bias, it was decided to automate the process to the

extent possible, by developing an assessment system for scoring, comparison and filtering of villages, as well as for

extracting long and short lists of villages matching any predefined criteria.

This document presents the preliminary design of the assessment system piloted in two marzes of Armenia. It is planned

to revise and finalize the methodology based on the pilot phase analysis and lessons learnt. The assessment covers all

villages of the Republic of Armenia and implies three main steps: a) data collection, b) village scoring, c) village score

and information consolidation into a Master Matrix for automated comparison, filtering and shortlisting.

Data collection focused on retrieving the tourism potential of villages (including tourism attractions and support

services) as well as on documenting their socio-economic characteristics. Teams of subject-matter specialists collected

all the data available from secondary sources through semi-structured questionnaires. On the other hand, the

information, not available from secondary sources, was collected through direct calls to village administrations and

other informed parties. Upon completion of data collection, tourist resources of the villages were scored in terms of

security, attractiveness, accessibility and the potential time a tourist could spend there. Each village was scored by two

independent specialists, based on a 1–5 scale, where “1” means “Very low” and “5” means “Very high”. To allow

comparison and filtering across all villages and resource types, a consolidated Master Matrix was developed. In addition

to the scoring data, the Matrix incorporates the information collected through Questionnaire 5, to allow filtering villages

based on socio-economic characteristics. During the pilot assessment certain data limitation were identified and

corresponding measures were agreed on to minimize the possible negative effect.

The last section of the document summarizes the team’s vision on how the final methodology should look, particularly

elaborating on adoption of a fully digital approach, system flexibility, scalability and sustainability.

Data collection questionnaires, scoring guide and scales, as well as a scoring spreadsheet template and the Master

Matrix are presented as attachments to this document.

4

INTRODUCTION

Background Information

The Integrated Rural Tourism Development (IRTD) Project offers an intervention strategy for the development of rural

tourism in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income

source to bring down the level of rural poverty, contribute to equal territorial development and shape conducive

environment for rural development. The project has three main components:

1. Planning of sustainable integrated rural tourism: Identification, assessment and prioritization of the tourism

assets of the villages for the further development by preliminary expert assessment and participatory planning

mechanism, which will outline the vision and strategy for the rural tourism development in the community

through wide consultation and participation of the local stakeholders.

2. Increasing income level through diversification of tourism products and services in the community: Developing

human resources through sector-specific trainings (business management, food processing, sales, marketing,

training local guides, etc.) will help to address the knowledge gaps and prepare the local communities to

effectively manage the tourism enterprises. Meanwhile all the actors integrated in both production, service

provision and management will be trained in sustainable utilization of tourism assets and adoption of

mechanisms to bring down the environmental impact of their activities. In addition, the project will facilitate the

access of the local tourism enterprises to seed financing through the loan mechanism of SME DNC.

3. Sustainable Destination Management: Establishing institutions to engage the local stakeholders and authorities

into management and development of the community as a tourism destination. Meanwhile UNDP will build

synergies between its upcoming projects planning to use big data and establish an up to date information center

in Yerevan to promote the new tourism destinations. In addition, the project will help the new destinations to

market the tourism services through ICT tools.

Need for the Assessment System

To ensure that the identification, assessment and prioritization of tourism assets of the villages envisioned in

Component 1 is conducted with maximum efficiency and minimum bias, it was decided to automate the process to the

extent possible, which would reduce both human subjectivity and human error. Hence, IRTD team undertook the task

of developing an assessment system for scoring, comparison and filtering of villages, as well as for extracting long and

short lists of villages matching any predefined criteria.

Assessment Process Planning

Preliminary design of the methodology;

Piloting the preliminary design in two marzes (Tavush & Lori);

Shortlisting villages from the pilot marzes (we are currently in this phase);

Analyzing and reflecting on the pilot phase;

Revising and finalizing the methodology based on lessons learnt.

5

ASSESSMENT DESIGN FOR THE PILOT STAGE

Assessment Goal and Objective

The Assessment aims at making possible unbiased and objective selection of villages matching any predefined criteria,

with minimum human subjectivity.

Respectively, our objective has been to develop a system/matrix allowing mathematical comparison, sorting, filtering

and selection of villages based on their scores across the defined set of criteria.

Objects of Assessment

All villages of the Republic of Armenia are included in the Assessment process. Hence, instead of using a specific

sampling method a census approach is applied.

During the recent years the Government of Armenia adopted an approach of community consolidation through joining

several smaller villages into bigger communities or incorporating them into the neighboring towns. However, in the

framework of the IRTD project all villages are assessed individually.

Process Steps

The Assessment process implies the following steps:

Collection of respective data for all villages (see the Data Collection section);

Scoring each village across a set of criteria (see the Data Processing and Analysis section);

Consolidating all scores into a Master Matrix to filter the short list of villages based on predefined criteria of

potential business ideas (see Annex 4).

Steps beyond the Assessment

Information on the villages included in the short list will be then validated and enriched through field visits, in-depth

interviews, and direct observations to support the final selection.

Data Collection

Information Sought

Two types of data is collected for each village: the tourism potential of the village and its socio-economic characteristics.

Tourism potential refers to:

1. Tourist attractions – anything that can attract the tourist to visit the village and spend there some time. These

have been divided into four broad categories:

a. Nature – climate, geography and landscape, flora & fauna, water resources, forest resources, natural risks,

etc.

b. Human Made – all the material heritage created by humans during their lives in the area (architecture,

religious and cultural objects, structures and buildings, etc.)

c. Human Living – all the non-material aspects of the lifestyle of village residents that can be of interest for

visitors (traditions, rituals, legends and stories, cuisine, special days, events and celebrations, festivals,

pilgrimage, arts & crafts, etc.)

d. Recreation/entertainment – sports and recreational facilities, theaters and galleries, socializing and nightlife,

health resorts, etc.

6

2. Support services – services and infrastructures that would ensure the tourists’ comfortable and secure stay in

the village (food services, hospitality, transportation, etc.)

Socio-economic characteristics of the village include:

Demography

Geography

Economy

Data Sourcing

In formulation of data collection methodology the following factors were considered:

Gathering primary data for all villages (150+ for the first 2 marzes and 900+ nationwide) would require time and

resources not feasible in the framework of the IRTD project.

The required information is not fully available for all villages from secondary sources.

The available secondary sources are fragmented; data on the same question can vary across the villages in terms

of reliability, timeliness and the level of detail.

Taking into consideration the above, it was decided to use both primary and secondary sources of data with the

following order:

1. For all villages gather the entire data available through secondary sources.

2. Complete the missing data through phone interviews with village administrations or other informed bodies.

Data Collection Process and Tools

It was decided to collect the data through five semi-structured questionnaires incorporating both quantitative and

qualitative approaches, and reflecting the previously stated logic (see the Information Sought section).

Data available from secondary sources was collected by teams of professionals from the corresponding subject-matter

areas (natural sciences, culture/history, statistics, etc.). For the rest of the data a Call Center was set up, where operators

were calling village administration offices and conducing phone interviews with respective informed parties using

specifically designed scripts. In addition to subject-matter specialists involved in the teams, two experts were hired to

supervise and validate the work of the teams. Professionals with academic and industry expertise both in one of the

subject-matter areas and in tourism were selected for expert roles. The table below summarizes data collection process.

Questionnaire Main Data

Sources

Additional Data

Sources*

Data Collectors Supervised by

1. Nature Secondary Phone interviews Specialist Team 1 Expert 1

2. Human Made Secondary Specialist Team 2 Expert 2

3. Human Living Phone interviews Secondary Call Center Expert 2

4. Services & Infrastructure

4.1. Recreation & Entertainment

4.2. Support Services

Phone interviews Secondary Call Center Expert 2

5. Village Secondary Phone interviews Specialist Team 5 Expert 1

* Certain types of data from questionnaires 1 and 5, not available through secondary sources, were also checked by the

Call Center. On the other hand, some information from questionnaires 3 and 4 could be found in secondary sources.

Hence, the operators cross-checked and verified data coming both from secondary sources and from phone calls.

For data collection questionnaires and scripts, see Annex 1.

7

Data Processing and Analysis

Once the data for all the villages was collected, each village was scored across the types of tourist resources and based

on a set of criteria.

Tourist resource types to be scored Criteria

1. Nature

2. Human made

3. Human living

4.1. Recreation & Entertainment services

4.2. Support services/infrastructure

Security

Attractiveness

Accessibility

Potential time to spend

Information collected through Questionnaire 5 was not scored. Instead, it was used to allow filtering and selection of

villages based on their socio-economic, demographic and geographic characteristics.

Villages were scored based on a 1–5 scale, where “1” means “Very low” and “5” means “Very high”. Detailed definitions

of scoring values across this scale were developed for various types of resources to be scored. As the support services

could not be scored with the same logic as tourist attractions, two scales were developed:

Main Scale: for tourist attractions covered by Questionnaires 1, 2, 3, and 4.1

Special Scale: for tourist support services and infrastructure covered by Questionnaire 4.2.

In addition, a scoring guide, specifying how to apply the scale for each questionnaire, was provided to the evaluators

(see the scoring scales and guide in Annex 2).

Each questionnaire was independently scored by two professionals: a subject-matter specialist and an expert. Each

evaluator was provided with an individual scoring spreadsheet to work on (see the scoring spreadsheet template in

Annex 3).

To allow comparison and filtering across all villages and resource types a consolidated Master Matrix, pulling its content

from individual scoring spreadsheets, was developed. In addition to the scoring data, the Matrix incorporated the

information collected through Questionnaire 5, to allow filtering villages based on socio-economic characteristics. The

Master Matrix is presented in Annex 4.

Data Limitations

Throughout the assessment process, there were certain data limitations the project came across. The table below

summarizes the main data limitations and the measures taken (or to be taken in subsequent stages) to minimize their

effect.

Limitation Measures

Not all data is available from secondary resources:

Topics not covered or slightly covered in

secondary sources.

Only aggregated information available on

villages consolidated into bigger communities.

Checking information directly from village administrations

and other informed parties.

Validating and completing information for shortlisted

villages through field visits.

Making use of the professional experience and expertise

of the Experts and Specialists involved in the team.

Subjectivity of scoring Defining the scoring scale as specifically as possible.

Each questionnaire scored by two professionals

independently.

8

PRINCIPLES FOR THE FINAL DESIGN

Fully Digital, Mappable, Plug & Play

Right now the Master Matrix incorporates only the scores of villages across questionnaires and criteria, whereas raw

data is stored in separate non-indexed files with no intuitive linkages with the Matrix. The way we see the development

of our Assessment System is to incorporate all the raw data in the system to allow comparison, search and filtering not

only based on scores but on all specific data types collected for the village.

Furthermore, we envision the assessment data transforming into a digital map to take the advantage of the capabilities

enabled by GIS. This would allow comparison and filtering of not only individual villages but also areas, groups of villages,

regions and more, as well as will provide rich data visualization possibilities.

Finally, the tourism industry continuously changes and develops, as do the types of resources, which are of interest for

tourism development. To be able to incorporate new types of resources and data into our system, we are planning to

design the final system as a plug & play platform, where any new layer of data can be easily added to the existing ones

becoming an integral part of the system.

Sustainability

New tourism resources are created every day, information on the existing tourism resources changes as frequently.

Hence, our assessment database should be designed as a dynamic system allowing effective and fast updating, but at

the same time featuring robust data validation and verification mechanisms. The way we see it, is to establish

crowdsourcing update mechanisms, as crowdsourcing has proved to be the most effective way to update big data in

relatively short time and with little expenditure. Anyone can submit update requests (such as adding a new resource,

removing a resource or changing information regarding a resource); however, the updates will be incorporated into the

system only after an established verification and validation process.

The IRTD team is discussing options to institutionalize the Assessment System management and maintenance to ensure

its proper functioning and staying up-to-date beyond the project timing as a useful tool both for tourism businesses and

for other organizations and entities involved in various projects in tourism sector.

9

ANNEXES

Annex 1. Questionnaires and Interview Scripts

Questionnaire 1: Nature

Marz:

Village:

Resource Value/name/description

Natural climatic conditions

Meters above sea level

Air temperature (°C)

Spring average

Summer average

Autumn average

Winter average

Lowest recorded

Annual average

Highest recorded

Relative humidity of air in January, April, July and

October (%)

The number of days with temperature of over

+10°C per year

Existence of factors causing air pollution

Oxygen saturation level in the air (g/m3)

Air ionization level, saturation with phytoncides

Annual sunshine duration (hours)

Duration of frost-free period (days)

Average annual precipitation (mm)

Prevailing direction and speed of winds in

January, July and October (m/s)

Steady snow cover (days)

Microclimatic features

Flora

Main species of plants

Endemic and rare species

Forests, trees

Fauna

10

Arthropods

(insects, scorpions)

Fishes

Amphibians

Reptiles

Birds

Mammals

Soil type

Water resources

Lakes, reservoir

Rivers

Waterfalls

Natural and human-made sources of mineral

water

Freshwater springs

Mountains, volcanoes

Caves

Specially protected natural areas

National parks

Protected areas

Natural reserves

Natural monuments

Geological: Code 1

Hydrogeological: Code 2

Hydrological: Code 3

Natural historical: Code 4

Biological: Code 5

Mineral resources

Metal

Non-metal

Dangerous phenomena and risks

Natural risks

Landslides, mudflows, rock-fall, accelerating wind

Industrial risks

Tailings, harmful emissions into the atmosphere

or water, radiation, other

Other

11

Questionnaire 2: Human Made

Marz:

Village:

Resource Number/name/description

Archeological

Fortresses

Towers, observation towers, checkpoints, guardhouses

Cemeteries

Ancient settlements

Ancient graveyards

Cross-stones

Epigraphic monuments, inscribed stones, petroglyphs

Cave-settlements

Historical

Springs, memorial fountains

Mausoleums, chapel-tombs

Monuments, memorial-monuments

Gravestones, tombs

Urban and architectural

Monastery complexes

Churches

Chapels

Sanctuaries, rock-carved crosses

Bathhouses, guesthouses, oil mills, wine presses, mills,

caravanserais

Reservoirs, aqueducts, channels

Roads

Bridges

Buildings

Residential houses

Monumental art

Memorials

Sculptures, busts, open exhibitions of modern

sculptures

Other

12

Questionnaire 3 Script: Human Living

Marz:

Village:

Call Day Time Respondent

(name/surname, position/profession,

phone number)

Result

1

2

3

4

5

— Hello, Mr./Mrs. [surname]: My name is [name of the calling agent]. I am representing the United Nations

Development Programme in Armenia, which is currently implementing the Integrated Rural Tourism Development

Project in our country. In the framework of the project, we are conducting an assessment of rural tourism resources,

which you should have been informed about from the marz administration (or will be informed soon). With this regard,

I will be grateful if you spare me several minutes and answer a few questions about the village.

Resource Name/description

Are there any days/holidays, which are celebrated in the village IN A SPECIAL WAY?

Holidays (national, religious, specific to

the village, other)

Festivals

Anniversaries

Special days for the village

Pilgrimage

Other

What traditional and/or entertainment events are held in the village?

Traditions, rituals

Exhibitions, fairs

13

Concerts, performances

Other

Use of the gifts of nature

Are there any wild fruits, berries,

mushrooms or herbs around the

village that the people gather? What

time of the year are they available?

How common is gathering those

plants among the villagers?

Are there any amateur fishing areas?

How far are they from the village?

What dishes/beverages are specific to the village and are there any related rituals?

What arts and crafts are common in the village? Are there any skillful masters, talented artists, whose works may

be of interest for tourists?

Woodworking, cross-stone making,

carpet making, needlework, sculpture,

painting, pottery, blacksmithing, other

Song, dance, music, performances

(prominent folklore ensembles,

individual performers, musicians,

minstrels, tightrope walkers, other)

Are there any residents in the village that can be of a special interest for the guests?

Healers, fortune tellers, other

Are there any interesting stories related to the village or its surroundings, which the locals can tell the guests?

Village history, etymology of the

name, stories related to the

surrounding places of interest and

nature

14

Questionnaire 4 Script: Services and Infrastructures

Marz:

Village:

Call Day Time Respondent

(name/surname, position/profession,

phone number)

Result

1

2

3

4

5

— Hello, Mr./Mrs. [surname]: My name is [name of the calling agent]. I am representing the United Nations

Development Programme in Armenia, which is currently implementing the Integrated Rural Tourism Development

Project in our country. In the framework of the project, we are conducting an assessment of rural tourism resources,

which you should have been informed about from the marz administration (or will be informed soon). With this regard,

I will be grateful if you spare me several minutes and answer a few questions about the village.

Part 1. Recreation and entertainment services

1.1. Would you please tell what cultural entertainment options do you have in the village?

Theatre, cinema, gallery/museum, concert hall, cultural center

Any other option that I did not mention?

N Type Name/description Status

1

2

3

4

5

6

7

15

1.2. What kind of active leisure options do you have in the village?

Hiking routes

Winter sport facilities

o Skiing /snowboarding routes, ice rink, ice climbing routes, other

Water sport and leisure facilities

o Swimming pool, water attractions, other

Extreme leisure options

o Rock climbing, zip-line, other

Hippodrome

Is there anything else that I did not mention?

N Type/description Status Distance from the village

1

2

3

4

5

6

7

1.3. Are there any evening pastime options in the village?

Pub / wine house, bar, cafe, disco club

Anything else that I did not mention?

N Type/description Status

1

2

3

4

5

6

1.4. Are there sanatoriums in the village or any separate recreational health services?

N Name/description Offered services Status

1

2

3

4

5

6

16

1.5. Are there any other leisure/entertainment options in the village that we did not talk about?

N Type/description Status Distance from the village

1

2

3

4

5

Part 2. Support services and infrastructures

Now I will list certain services. Would you please tell whether they are available in the village and its surroundings or

not.

Number

in the

village

Notes

Number around the

village

(mention the

distance)

Notes

Lodging

Hotels

Guesthouses / B&Bs

Hostels

Houses/rooms for rent

Camping

Dining

Restaurants/food points

Family dining

Other

Stores/trade points

Food

Non-food

Tourism support services

Information center

Tourist accessories (for

sale/rent)

Tour guides

Transportation

Taxi services

17

Rent of means of

transportation (car, bicycle,

boat, horse/donkey, other)

Gas station

Petrol station

Bus stop

Ropeway

Other infrastructures

Currency exchange points

ATMs

(indicate the bank)

18

Questionnaire 5. Village

Marz:

Village:

Resource Value/name/description

Location

Distance from the main road

Distance from the nearest village

Distance from the nearest town

Distance from the marz center

Distance from Yerevan

Distance from the nearest airport

Number of popular destinations within

5km

Number of popular destinations at a

distance of 5–10km

Distance from the dangerous border

Distance from border crossings

Demographic factors

Number of households

Number of population

Average annual dynamics of the

population growth over 3 years

The average age of men in the village

The average age of women in the village

Number of households with male heads

Number of households with female

heads

Number of male household heads by

age groups

15–24 25–34 35–44 45–54 55–64 65+ Total

Number of female household heads by

age groups

15–24 25–34 35–44 45–54 55–64 65+ Total

Economic factors

Average yearly income of households

(per HH member)

Number of holdings by loans and

subsidies received for agricultural

purposes

Unemployment rate

19

Economically active population rate

Number of hired workers involved in

agricultural activities

Number of male hired workers involved

in agricultural activities

Number of female hired workers

involved in agricultural activities

Frequency of the public transportation

to the village

Main agricultural activity

Number of holdings, which have

livestock and/or poultry, by legal status

Holdings, which have beehives

Number of fish-farming holdings


orchards, berry fields, vineyards

Number of holdings, which have sown

areas of agricultural crops


agricultural products by usage

Agricultural

products

For own

consumption

only

Mostly (50%+)

for own

consumption

Mostly

(50%+)

for sale

For

sale

only

Cereal

Legumes

Potato

Vegetables

Melon crops

Fruit

Berries

Grapes

Vodka

Wine

Meat

Meat

products

Milk

Dairy

Eggs

Fish

Honey

20

Healthcare and security

Availability of health clinics, health

points

Number of doctors

Number of nurses

Availability of police stations

Number of policemen

Education

Number of students

Number of male household heads by the

level of education

Hig

he

r

Seco

nd

ary

voca

tio

nal

Pri

mar

y

voca

tio

nal

Seco

nd

ary

Bas

ic

Ele

me

nta

ry

Lack

of

ele

me

nta

ry

Tota

l

Number of female household heads by

the level of education

Hig

he

r

Seco

nd

ary

voca

tio

nal

Pri

mar

y

voca

tio

nal

Seco

nd

ary

Bas

ic

Ele

me

nta

ry

Lack

of

ele

me

nta

ry

Tota

l

Migration factors

% of households with migrants

(weighted)

% of migrants by age, gender (weighted)

Age group Male Female

0–14

15–24

25–34

35–44

45–54

55–62

63+

100 100

21

Annex 2. Scoring Scale and Guide

Main Scale

N Criteria Assessment

1.Very low 2.Low 3.Average 4.High 5.Very high NS. Not scored

1

Security

Existence of life, health and comfort threats

Existence of a life threat

Existence of a threat of getting a heavy injury or a

serious health problem

Existence of a threat of getting a slight injury or a slight health problem

A possibility of inconvenience, which is

not dangerous for health Secure / safe

There is no object to assess or it is not possible to assess

2

Attractiveness

Average of assessments of the subcomponents below

There is no object to

assess or it is not possible to assess

Emotional-aesthetical attractiveness

Absolutely unattractive

Little attractive Attractive Very attractive Extremely attractive


Uniqueness Nothing unique or unique only within

the village

Unique not only within the village but also for the

surrounding villages Unique on regional level Unique on country level Unique globally



How long is it possible to enjoy? (without time of reaching the destination)

Up to 1h (included)

1h–0.5 day (included) 0.5–1 day (included) 1–2 days (included) more than 2 days There is no object to


3

Accessibility

Accessibility from the village to destination

Only on foot, the route is difficult, requires special preparation or

equipment

Only on foot, the route is of little or medium

difficulty, doesn't require special preparation or

equipment

Only off-road vehicles By almost all means of transportation, takes

more than 0.5h

Takes up to 0.5h by all means of

transportation, or up to 20 minutes

on foot, easy route


4


How long is it possible to enjoy? (without time of reaching the destination)

Up to 1h (included)

1h–0.5 day (included) 0.5–1 day (included) 1–2 days (included) more than 2 days There is no object to


22

Special Scale

N Criteria Assessment

1.Very low 2.Low 3.Average 4.High 5.Very high NS. Not scored

2

Attractiveness

Average of

assessments of the

subcomponents

below

There is no object

to assess or it is

not possible to

assess

Quality of service

/ service level

Hygiene and

sanitary

conditions, food

quality, other

Very low Low Sufficient High Very high

There is no object

to assess or it is

not possible to

assess

Emotional-

aesthetical

attractiveness

Very low

(very unpleasant)

Low

(Somewhat unpleasant) Average, usual Attractive Very attractive

There is no object

to assess or it is

not possible to

assess

3

Accessibility

Accessibility from

the village to

destination

There are no

lodging or dining

options in the

village and

around it

There are no lodging

options in the village and

around it, and getting to

the nearest dining place

takes 1–2 hours by car

The most convenient

options of lodging and

dining can be reached

within an hour by all

means of transportation

The most convenient


dining can be reached

within 0.5 hours by all

means of transportation

The most convenient


dining are in the village

There is no object

to assess or it is

not possible to

assess

4

Potential time to

spend

How long is it

possible to

comfortably stay in

the village?

Up to 1h

included

(There are no

options of

lodging and

dining)

1h–0.5 day included

(There are no lodging

options, but dining is

possible, so if no overnight

stay is planned, there won't

be any inconvenience)

0.5–1 day included (The


dining are such, that in

the case of extreme

necessity it is possible to

stay 1 day)

1–2 days included

(The options of lodging

and dining are such, that

it is possible to stay for

1–2 days, no more)

More than 2 days

(The options lodging and

dining are such, that it is

possible to stay more than

2 days without any

inconvenience)

There is no object

to assess or it is

not possible to

assess

23

Scoring Guide

Questionnaire

Criterion

Security Attractiveness Accessibility

Potential

time to

spend

1 Nature

Main scale

- overall

Main scale

- overall

Main scale

- Accessibility of the main attractions from the village

during the touristic period

- if there are no attractions in the village and around it,

put NS

Main scale

- total

2 Human Made

Main scale

- overall

- if there are no attractions in the

village and around it, put NS

Main scale

- for the main attraction

Main scale




put NS

Main scale

- total

3 Human Living

Main scale

- overall

Main scale


Main scale




put NS

Main scale

- total

4.1

Recreation and

entertainment

services

Main scale

- overall



Main scale


Main scale




put NS

Main scale

- total

4.2

Support services

and

infrastructures

Main scale



Special scale

- if there are no hospitality and

food service options, put NS

Special scale Special scale

24

Annexes 3. and 4. Scoring Spreadsheet and Master Matrix

Annex 3, Scoring Spreadsheet, and Annex 4, Master Matrix, are presented as separate attachments.

rural tourism resources assessment methodology · environment for rural development. the project...

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