Ryan Paddock Pat Keegan Chris Shifflet Eric Matthews

                                                                                          

With our arrival at ING, Mr. Tom DiNapoli came out to greet us and explain what each individual group would be learning about once inside the

office. Our mission was to explore the importance of marketing and how different types of marketing tools can be used to reach a wide

variety of future investors.

                                                                                          

This is Tom.

Thomas J. DiNapoli Jr. is a financial advisor for ING Aetna Financial Services. Under his expert tutelage our group, a crack squad of savvy motivated personnel, learned all about marketing

tools. Now you get to hear what we learned.

First, let us begin with the basics.

Q. What is a Marketing Tool?

A. A marketing tool is a device that is used to broadcast and make public the name and/or reputation of a company, business, or corporation. Marketing tools are an important resource and a necessity for a business that is otherwise not very well known. They can come in many different shapes; objects, notices, or commercials. By using a marketing tool, a company can build up its clientele and have a greater capital

                                                                                          

A marketing tool

Marketing Tools used by representatives of ING include:• Chip Clips

• Business Cards

• E-Mails

• Flyers

• Media Exposure

The most important marketing tool is the person that you work with in the company you are investing.

                                                                                          

                                                                                          

The most widely used marketing tool by any company is handouts. As you can see in the background, ING is filled to the brim with the most current important documents that a potential investor may be interested in scanning through.

During our visit, Mr. DiNapoli gave us a large folder containing some of what ING has to offer as an

investment firm. See the following page for an idea.

                                                                                          

An assortment of marketing tools

                                                                                          

Tom stressed to us that he is the most

important marketing tool for his own

business. His ability to communicate well with those whom he is working allows a

bond of trust to grow between the

consultant and the customer. The ads

seen or e-mails read may hook the

potential investor initially, but it is he who reaches out to

the investor and adds them to his

client base.

………deep in conversation………

                                                                                          

Although our main discussion was on the aspect of marketing, our conversation did stray a bit towards

the field of working for an investment firm and a few golf anecdotes about our teacher, Mr. Mancabelli. We talked about degrees that could be attained in college and how Mr. DiNapoli works on commission

as opposed to a salary. After an hour of discussion it was time to pack up, ending with a quick handshake.

                                                                                          

After a long hard day at ING

discussing the many advantages

of marketing tools, it’s

important to take a few minutes and hit the links with the king himself. Can you see the resemblance?