Sabrina Espinal

email: sabrina@sabrinacompany.com phone: 917-623-7870

Twitter: sabrinacompany Facebook: sabrinacompany Instagram: sabrinaespinal Pinterest: sabrinaespinal Google+:sabrinaespinal Linkedin: sabrinaespinal Facebook Personal: sabrina1espinal

Professional Profile

Social Media Marketing: Designing and managing social media networks and creating social content

Innovative professional offering success in supporting business customers and brands in creative social marketing

Customer focused balancing the best interests of clients and working with latest strategies to create a competitive advantage.

Core Competencies - June 2009 - Present Sabrina&Company, Social Marketing and WordPress Websites at www.sabrinacompany.com Freelance & Virtual Support

Social Media/Community Manager Blogger Social Media Marketing Strategy Email Marketing Social Business Coaching and Branding WordPress Website Designer Social Workshops & Training Online Book Marketing Specialist I manage social media accounts for small businesses and single entrepreneurs. Create content and manage daily postings on social networks while actively listening and managing fans and comments. Focus includes building brand identity and reputation with content and postings. Teaming with client to find their unique brand voice and bringing it to life with the right content, custom images, messages and call to action. Building niche WordPress websites to compliment a customer’s brand. •Establish consistent management of social media strategies, processes, and initiatives in order to drive business and provide a competitive edge. Post and build community following on Facebook, LinkedIn, Twitter, Pinterest, Google+, Instagram, Reverb

Nation, Blogs, etc. Drive traffic to client websites with SEO smart postings. Review Facebook Insights and other network info. •Email Marketing & Blogging Support •Create social media contests on Facebook, Pinterest, Twitter, etc.

Professional Experience before Social Media Marketing

Human Resources Director at Gilt Group – New York August 2008 – July 2009 Directed Human Resources and recruitment during the start-up phase of the online fashion retail company. Handled recruiting during hyper-growth phase with a consistent 30-40 plus openings. Hiring 6-7 plus people a week. Recruiting for all areas: IT, Finance, Marketing, Administration, Call Centers, Sales, Production, Design, etc. Managed performance and personnel issues with a high degree of professionalism. Managed all Human Resources generalist functions and hyper-growth of Recruitment and Staffing. Vera Wang – New York, NY Director of Human Resources and Administration March 2004 – August 2008 Managed and directed all aspects of Human Resources. Focus included heavy generalist activities, talent management, facilities, recruitment, payroll and selecting tools to implement best practices in multi-state locations. Sole HR person handling orientation, recruiting, staffing, travel, event planning, performance management, recognition, payroll, benefits, immigration and facilities.

Recruiter role for company, employee benefits, employee recognition/bonus, clothing allowances and Internship programs

Managed all employee relations matters, including: orientation, performance, disciplinary action and terminations

Teamed with outside counsel on employment law and immigration/visa issues

Developed and managed company wide performance reviews and trained all on Performance Management

Developed and maintained employee handbook, policies and code of conduct guidelines

Managed office management/facilities, event planning, corporate travel, brokers, outside vendors, etc.

My life before

Social Marketing

Sabrina Espinal….page 2 home: New York City email: sabrina@sabrinacompany.com phone: 917-623-7870

AT&T – New York, NY & Columbus, OH HR Generalist and Director 1998 – 2003 Supported and directed Human Resources and Recruitment policies for employees and contractors located throughout the United States, Europe and Asia. Partnered with the executive leadership team to aid in the development of business goals, to manage career progressions and implement a succession planning program.

Developed a re-employment strategy for downsized employees which secured employment for 140 AT&T employees, resulting in a reduction of $5M in overall costs associated with downsizing.

Developed client marketing profiles for internal executives regarding multiple client cultures.

Recognized for Leaders Council; award given to the top 1% of company. Achieved 100% compliance recruiting and staffing

AT&T - Worthington, Oh

Desktop Support Manager

Computer desktop support and software release manager at AT&T call center. Supporting new internal software rollout, training and repairs.

Education

Masters of Business Administration, Baker College-Center for Graduate Studies Bachelor of Arts, Psychology & History, The Ohio State University

Faculty Development On-line Teaching Certification, Franklin University

Professional Affiliations & Certifications

The Desire Map Licensee Marie Forleo – B-School Class of 2015

Social Media Specialist Certification – VA Classroom, 2009, 2010, 2013 Visionary Design Academy – Designing Graphics

Internet Marketing Certification, 2009, 2010 and Online Book Marketing Specialist, 2011 Certified Vision Board Coach – Joyce Schwarz

Mari Smith Inner Circle – Training and Networking

Skills

WordPress Website Design, Photoshop, HTML, CSS, Microsoft Suite

Email Marketing: Constant Contact, Mad Mimi, Mail Chimp, Aweber

VA Classroom Certifications

Social Media Marketing Specialist

Internet Marketing Specialist

Online Book Marketing Specialist and Digital Publishing Specialist

VA Classroom Training Classes

Google Mastery, Local Social Networking Strategies

Facebook Tech Skills, Social Network Design

HTML for Internet Marketing, Blog Marketing, Fantastic Facebook Pages, and more classes

Mari Smith Training Classes

Facebook Mastery, Facebook Marketing Masterclass, Mari Smith Inner Circle

Mari Smith Social Media Mastermind Luncheon, and more classes