safety day presentation
TRANSCRIPT
Safety Day Clarksville Athletic Club
Presented By: Ambyr Barr Cheryl Berardo Judith McAuley
Overview
Clar
ksvi
lle A
thle
tic
Club
CAC Established in 1993 To create and maintain best
recreational, social, and fitness facility in the area
To establish a good reputation and to become an integral part of the community
Commitment and participation has always been a major focus in how they proudly give back to the community
Frequently volunteer their facilities for local events
Situation Analysis
Publics • Children
Ages 3-14 Educating through
entertainment Benefiting through fire
safety, general safety and internet safety
• Parents Concern for children’s
safety will motivate parents to attend the safety day
Provide transportation and motivation for children to attend the event
Internet Safety • Children
20% of teens believe it is safe to share personal information over the internet
90% of children between the ages of 5-17 use computers
According to the Center for Missing and Exploited Children an average of 150 children each week fall victim to online predators
• Parents 22% of teenagers have
reported their parents have never discussed internet safety them
Focusing on educating parents as well as children will encourage preventative measures
Fire Safety • Children
Children set over 35,000 fires annually
According to the Fire Safety Administration, toddlers ages 3-4 set a large number of fires in homes by playing with matches
• Parents According to the Fire Safety
Administration children who are not given proper guidance are more likely to start fires
Children under the age of five are curious about fire
Children make up 15-20% of all fire deaths
General Safety • Children
The number one health risk for children under 14 is injuries
In 2006, 479 children were kidnapped in Tennessee
In 2006, almost 900 children were the victims of rape in Tennessee
• Parents Research has shown that
children are more likely to discuss safety with parents if the parents begin the discussion.
According to powerofparentsonline.com 52 % of parents want more resources to keep their family safe.
Objectives • To have 200 parents and children (ages 3-14) attend
the event • To raise awareness among all participants, generating
excitement among children about safety issues by 50 percent
• To provide each child attending with an ID me safety card
• To obtain at least $2000 sponsorship funding, not including free food donations from sponsors
Timeline December January • Initial Planning
Set date Determine location Parking Recruit sponsors and
speakers Security Insurances and Permissions
• Meet with graphic designers • Advertisement
Billboards Fliers
• Hire photographer/videographer
February March
• Recruit volunteers • Rent tent
• Confirm speakers • Billboards go up • Open website • Meet volunteers
Timeline
Timeline April
• 14th: Hand out fliers • 18th: Distribute news
releases • 19th-25th Run ads • 21st: Send media advisory • 21st : Confirm speakers and
food
• 23rd: Meet with volunteers • 26th: Safety day at 10am • 27th - 21st: Analysis of media
coverage; analyze visits of website
• 28th: Send out thank-you notes and small gifts
Day of Timeline • April 26th:
set up at 8am sign-in station must be ready by 9:30am; available till 10:30 am volunteers help children create their name tags start creating IDme tags divide children into groups according to age presentations 10:30-11:30 11:30-12:30: lunch start cleaning up food area 3:30pm – 5:30pm: cleaning up
Age group
Time 10:30-11.30 11:30-12:30 12:30-1:30 1:30-2:30 2:30-3:30
3-6 Fire Lunch Police IDme tags & certificates
7-10 Police Lunch Internet Fire IDme tags & Certificates
11-14 Internet Lunch Fire Police IDme tags & Certificates
Promotions • Newspapers Press Release Paid Advertising
• Radio Stations Press Release Radio Interview
• Television Stations Media Advisory
Advertisements
• Billboards • Newspaper Ads • Fliers • Website www.zdell.com/safetyday
Sponsors
• Monetary City Hall Chamber of Commerce Trane
• Trade Out Ruby Tuesday Papa John’s Pizza Domino’s Pizza
Budget Expense Quan+ty Cost per
Item Total Cost Promo+ons’ Expense
Staffing Newspaper Ads 2 $150.00 $300.00
Police Officers 9 $20.00 $180.00 11x17 Poster 100 $0.75 $75.00
Graphic Designer 5 $50.00 $250.00 8.5x11 Flyers B&W 300 $0.17 $51.00
Photographer 3 $75.00 $225.00 Billboard PrinIng 5 $80.00 $400.00
Subtotal $655.00 Billboard PosIng 5 $100.00 $500.00
Supplies Web Page 1 $150.00 $150.00
Tent 1 $300.00 $300.00 $0.00
Drinks (Soda & Water) 1 $50.00 $50.00 Subtotal $1,476.00
B&W CerIficates 200 $0.10 $20.00 Total Expenses $4,676.00
BuVons 200 $0.50 $100.00 Sponsor Type of Dona+on
Total Value Total $
ID Cd 200 $10.00 $2,000.00 Outside DonaIons Monetary $3,000.00 $3,000.00
Plates, Forks, Napkins 1 $75.00 $75.00 Ruby Tuesday Food DonaIons $150.00
Subtotal $2,545.00 Papa Johns 15 Pizzas $75.00
Total Dominos 15 Pizzas $75.00
Total Expenses
Total Sponsorship Income
BoVom Line Subtotal $3,300.00 $3,000.00
($4,676.00) $3,000.00 ($1,676.00)
Evaluation
• Survey • Number of people attending • Hits on the website • IDme cards given out • Total donations
Questions?
The End.