sales & distribution an inside view
DESCRIPTION
SALES & DISTRIBUTION AN INSIDE VIEW. MARKETING. Selected for Cannes Worked with Press Before and During Cannes Advertised Market Screenings with Press Quotes Distinct Artwork Effective Ensured Smooth Timing Throughout. SALES. Targeted Key Buyers Prior to Festival USA Important Priority - PowerPoint PPT PresentationTRANSCRIPT
SALES & DISTRIBUTION
AN INSIDE VIEW
OVERVIEW
• WORKING WITH SALES COMPANIES
• FROM SCRIPT TO MARKETPLACE
WORKING WITH SALES CO.• THE ROLE OF THE SALES COMPANY
• HOW THE SALES COMPANY CAN HELP
• CHOOSING THE RIGHT SALES COMPANY
THE ROLE OF THE SALES COSALES STRATEGY:
• Prioritizing territories• Targeting buyers• Negotiation• Timing
MARKETING STRATEGY:
• Festivals• Press campaign• Advertising campaign• Poster/brochure design•Timing
MARKETING
• Selected for Cannes• Worked with Press Before
and During Cannes• Advertised Market
Screenings with Press Quotes
• Distinct Artwork Effective• Ensured Smooth Timing
Throughout
SALES
• Targeted Key Buyers Prior to Festival
• USA Important Priority• Sold to Strand Releasing• Announced sale before LUFF
screening• Negotiated Release Plans to
enable Oscar eligibility (Timing!)
• France and Germany followed on with more in pipeline
FESTIVALSA LIST:Sundance (January)Berlin (February)Cannes (May)Venice (August/Sept)Toronto (Sept)
OTHER NOTABLE:Rotterdam (Jan/Feb)Tribeca (May)Edinburgh (June)Karlovy Vary (July)Locarno (July)San Sebastian (September)Tokyo (October)London (October)Rome (October)Dubai (December)
SPECIALIST FESTIVAL EXAMPLESKIDS’ FESTIVALS:SPROCKETS, CANADA (APRIL)GIFFONI, ITALY (JUNE)CHICAGO CHILDREN’S (SEPT)
HORROR/FANTASY:DEAD BY DAWN, UK (APRIL)BRUSSELS FANTASTIC FF (APRIL)PIFAN, KOREA (JUNE)FRIGHTFEST, UK (AUGUST)AUSTIN FANTASTIC FF, USA (SEPTSITGES, SPAIN (OCTOBER)
WOMEN’S FESTIVALS:BIRDS’ EYE VIEW, UK (MARCH)THE FLYING BROOM, TURKEY (MAY)AICHI WOMEN’S IFF, JAPAN (JUNE)FEMINALE, GERMANY (OCTOBER)
BRITISH:DINARD FESTIVAL DU FILMS BRITANNIQUE , FRANCE (OCTOBER)
WHAT THE SALES COMPANY CAN BRING TO YOUR FILM
• CREATIVE INPUT• COMMERCIAL INPUT• FINANCIAL INPUT• PRODUCER ADVICE/INPUT
CREATIVE INPUTSCRIPT FEEDBACK• Overall story• Cultural considerations
WORLD MARKETING• Poster/brochure design• Advertising
COMMERCIAL INPUT
• ADVICE ON CAST• ADVICE ON DIRECTOR
FINANCIAL INPUT
• SALES FIGURES• SALES GUARANTEES• PRE-SALES• ADVANCES
PRODUCER ADVICE
• CO-PRODUCTION
FINDING YOUR WAY
WHICH SALES COMPANY?
• SUPERMARKET• SPECIALIST• BOUTIQUE
CHOOSING THE BEST COMPANY
• REFERENCES FROM PRODUCERS• CHECK CATALOGUE• UNDERSTAND THE FILM?• TRANSPARENCY
CONTRACT ESSENTIALS• TERM• TERRITORIES• CLEAR ACCOUNTING SCHEDULE• CLEAR TERMS OF COMMISSION• GET-OUT CLAUSE• DELIVERY SCHEDULE
SENDING INFORMATIONSOME BASIC RULES
DO:• Be brief!• Research company• Explain rights • Clarify attachments• Clarify your needs
DON’T:• Information overload• Send unsolicited script• Exaggerate
CHECKLIST • BUDGET• REALISTIC (IDEA OF) FINANCE PLAN• REALISTIC (IDEA OF) SCHEDULE• (PROPOSED) DIRECTOR • (PROPOSED) CAST• SYNOPSIS • SCRIPT (AFTER ABOVE APPROVAL)