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2012 Quarterly Review

Introducing MDConnectME

12.03.12

TIP #1

Let your voice be heard

Timeline to Campaign Launch

Novartis Animal Health

Lincoln, NE plant shuts down Dec.

2011

Drugs are unavailable,

vets complain about lost revenue

Andy Ferrigno’s

“Save a Spot” letter Aug. 28, 2012

NAH FAQs Aug. 28,

2012 fields damage control

Today vets and pet owners remain

dissatisfied with NAH, demand products

Fall, 2012 - Vetology launches targeted outreach

campaign to repair

relationship

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Consumer Health

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Consumer Health

“It is critical to understand the changes in the marketplace … The

Shopper is in control… Shopper marketing shifts

the focus from products to shoppers—driving

decisions with shopper-specific insight and

behaviors.”

Jim Dippold, Senior Vice President, Consumer & Shopper Marketing, Symphony IRI Group

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The old notion that Marketing “owns” the consumer and Sales

“owns” the store is no longer relevant; what happens when the

consumer is in the store – who “owns” the Shopper?”

Meridien Consulting Group

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“Today's shoppers are better-informed and less brand loyal

than their predecessors. Marketers can no longer be

content that their mass media advertising has done the job of

effectively building brand awareness…”

Peter Hoyt CEO, Path to Purchase Institute

Unclear Vision, Role and Understanding of the Shopper Marketing Capability Across Dole

“Shopper Marketing is fact

based communication.”

“Shopper marketing is

programming designed outside

of a deal.”

“It’s frequency, loyalty, retention

and rewards.”

“It’s data driven marketing that

influences purchase

decisions.”

Without a unified vision and a collective understanding of what the discipline means to Dole, the function cannot be optimized as strategic resource

Implications

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Patience is somebodyelse’s virtue.

17Page© 2012 University of Phoenix, Inc. | All rights reserved

We're here to provide support to the vertical market teams.  We have a more top down approach. In our work with the associations, in working with the WF development arms, we're providing a drip feed of information to the deans. The deans have direct access to these associations.

Jeff GreippNISG DirectorCriminal Justice & Security

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