SAMSUNGENTERPRISEALLIANCEPROGRAMPARTNER PROGRAM GUIDE

Samsung recognizes that partners play an essential role for enterprise customers. We are

committed to creating an ecosystem that supports partners in developing successful relationships

and providing the best enterprise customer experience.

Growing with youPartner with the Future

SEAP is focused on providing thehighest level of service forpartner collaboration

SAMSUNG ENTERPRISE ALLIANCE PROGRAM

OUR STORY

CORE VALUES

VALUE PROPOSITION

As the B2B mobile marketplace expands, it is essential for Samsung to work more closely with providers

of mobile solutions, content and services. Samsung Enterprise Alliance Program (SEAP) began in 2011 to

assist Independent Software Vendors (ISVs) in working with Samsung Mobile and has now grown to include

Systems Integrators (SIs) and Value-Added Resellers (VARs).

SEAP operates on five guiding principles. The program is committed to building mutually beneficial and

long-lasting relationships with partners who can grow with us in the enterprise mobility space.

SEAP provides differentiated benefits according to the varying needs of our partners. Benefits can

include solution development assistance, sales and marketing support and go-to-market (GTM) strategic

planning. SEAP is focused on helping partners create new revenue opportunities in enterprise mobility

using Samsung products or solutions.

SEAP provides an opportunity for the growth of both Samsung

Mobile and its partners

SEAP is committed toensuring the success of itspartners

SEAP builds a lasting partnership that is dedicated to sharing a bright

future with its partners

SEAP is a mutuallydependent programbetween Samsung Mobileand its partners

OPPORTUNITY

FUTURE RELIANCE

QUALITY

COMMITMENT

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PARTNER PLACEMENT

Strategic Alignment

Major business area,expertise in a specificindustry

GTM Capabilities

Evaluate partners' go-to-market (GTM) capabilities in terms of alignment with Samsung’s long-term strategic objectives

Core Competencies

Evaluate core competenciesby identifying essentialcapabilities and their fitwith Samsung products

Market Accessibility

Solution/service coverage,number of employees

Awareness

Market presence(research reports, news, awards, etc.)

Reliability

Credentials, clientrelationships, experiencein mobile industry

Partner Tiering

Allocate partners intospecific tiers based uponevaluation of their synergywith Samsung’s strategicobjectives and integrationwith Samsung products

Technological Strength

Technical and servicecapabilities, experience withSamsung products

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CRITERIA

SEAP Tiers*

Samsung is associated with world-class mobile enterprise partners through SEAP, so careful partner selection is crucial. Potential partners are critically rated based on their industry recognition, the quality of their solution and history of working with Samsung Mobile. Partners are allocated into specific tiers based on the evaluation of this criteria.

Profile

−Proven market leadership in enterprise mobility and a track record of serving global top-tier customers

Benefits

−Technical engagement in joint GTM

−Assignment of a Samsung account manager

Profile

−Proven contribution to influencing revenue by leveraging the Samsung platform

−Global market presence with customer references in the mobile industry

Benefits

−High level of business development support

−Advanced sales and marketing support

Profile

−A willingness to work with Samsung and become a presence in the enterprise mobile solution market

Benefits

−Development toolkit and troubleshooting service

−Online marketing support

* Benefits include those of lower tiers.

Complete End-to-End Partnership

Alliance of Strategic Priority

Collaboration for Growth

PLATINUM

GOLD

SILVER

BENEFITS

SEAP delivers the breadth and depth of Samsung’s expertise to assist our partners in the marketplace.We provide varying degrees of marketing, development and GTM support, depending on the partners’ needs and capabilities.

SEAP is committed to supporting partners in developing successful relationships and providing core benefits for the best enterprise customer experience.

Technical Benefits

• Technical Support

SEAP partners receive one-on-one online troubleshooting technical assistance and expert advice to make the most of Samsung differentiated and enhanced features. SEAP also offers partners webinars with technical training session, and shares regular technical updates with them.

• Technical Information Hub

Integrated technical information is available on the Technical Information Hub, including Samsung KNOX SDKs, KNOX Customization, EDU SDK, Samsung Mobile Platform, Samsung Gear and S-Health.

• Tools and SDK

Partners can increase the security of their solutions with Samsung technology platforms such as KNOX™ SDKs to help differentiate the solutions for Samsung devices in the development and commercial arenas.

With enterprise license signing, developers can use Samsung platform APIs for development and testing.

• Device Support

Qualified partners can use free loaner devices to test and demonstrate their solutions for clients.

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Promote partner solutions

• Success case highlight

• Solution brief promotion

• Co-marketing activities

• Event sponsorship

Develop differentiated solutions

• Technology platforms

• Online technical support

• Technical enablement

• Device loaning

Leverage Samsung’s go-to-market strategy

• Access to the global Samsung sales forces

• Joint go-to-market strategy with Samsung

Technical

Sales

Marketing

Marketing Benefits

Sales Benefits

• Awareness Enhancement

Samsung promotes partners and their solutions globally through a wide network of marketing tools, including websites, mobile applications, global events and other collateral.

- Solution Brief

Partners’ solution briefs provide valuable information for Samsung B2B sales channels about partners' apps and how to present them.

- Success Case

Samsung highlights partners’ achievements and solutions using our devices in a success case booklet and on the SEAP portal.

- SEAP Mobile App

Partners' solution information is updated in real time through the SEAP mobile app and is promoted to enterprise customers by the Samsung sales force.

- Event

Partners receive greater opportunities to promote their solutions at Samsung or industry events

- Others

Solution videos, newsletters, the SEAP logo and other marketing tools are available to promote partners’ solutions and collaborate with Samsung Mobile.

• Regular Communication

Partners are regularly updated on new technology and program policies and can speak directly with us about their specific issues.

• Business Opportunities

A Samsung B2B representative assists with registered business opportunities to help close deals.

• Leverage the Samsung Reach

Partners can work with Samsung's channels to increase business through the KNOX marketplace and resellers, and be introduced to Samsung customers.

• Access to the Global Samsung Network

SEAP helps partners make connections across the global Samsung sales force to encourage sales.

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Tools for Silver, Gold and Platinum Partners

SEAP provides partners with enhanced online tools and functionality. Through the website, partners have more opportunities to promote their products and solutions, and collaborate with Samsung Mobile. Here are some of the tools available to our tiered members.

SEAP Site

Behind the Firewall

–Partner Information Partners can upload sensitive information for the internal use of Samsung Electronics and its subsidiaries. Such information may include key contact points, annual business plans, marketing plans or sales data; this information aids Samsung in supporting the partnership.

–Marketing and Sales Materials Partners are provided with the latest marketing and sales materials, product specifications, white papers, sales guides and more to help them sell bundled products more effectively.

–Business Opportunity Registration Business opportunities registered on the SEAP site are closely monitored by the SEAP team and routed to the appropriate Samsung subsidiary for verification. All qualified leads receive active sales support from all related Samsung functions, verticals and geographies. SEAP also monitors business opportunity activity and uses it to help determine a partner’s engagement with Samsung and whether the partner qualifies for a tier upgrade.

–SEAP Logo and Brand Guidelines Samsung was recently named the 7th Best Global Brand (2014) by Interbrand. Partners can leverage our brand power and establish immediate credibility with their customers by using the SEAP partner logo on their marketing materials.

–Technical Support Partners can use our online Q&A to troubleshoot issues one-on-one with the technical account team. SDK users will receive expert code-level advice to make the most of the enhanced Samsung security features.

Publicly Accessible

–Partner Locator Customers can locate an authorized developer, integrator or distributor of Samsung’s solutions/devices among our world-class partners. The Partner Locator covers all of SEAP’s Silver, Gold and Platinum members.

–Partner Profile Partners can create public online profile and share information about their products and services. In addition to basic company information, partners can add marketing materials, company publicity items or reference cases. Partners can also choose to be contacted directly by prospective buyers or other SEAP partners.

–Success Cases As partners gain more experience implementing enterprise solutions, they continuously improve and refine the way they do business. In this section of our site, customers learn about how our partners have worked with their clients to deliver the best customer experience.

–Solution Briefs Solution Briefs showcase how our partners’ solutions work and highlight their key features, use cases, etc. As solution briefs serve as core sales material for Samsung B2B sales in making suggestions for customer needs and provides our channel partners necessary information to purchase or resell partner solutions, we strongly encourage all SEAP partners to take advantage of this opportunity to market their solutions.

–Solution Demonstration Videos Partners can upload videos describing their solutions or showing them in action. Short movie clips are highly effective in aiding customers’ understanding of complex solutions.

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SDKs and Services

KNOX Standard SDK

The Samsung KNOX Standard SDK is an Android development add-on that provides APIs and access control mechanisms that enable partners to develop enterprise applications. The SDK helps partners enhance the manageability, security, accessibility and efficiency of their solutions.

Applications can be designed through the SDK to provide access to various enterprise-relevant functions, including enabling and disabling device control functions such as camera, Bluetooth®, WiFi™, and GPS, and security functions such as password strength, encryption and decryption, and IT policy enforcement.

KNOX Premium SDK

The Samsung KNOX Premium SDK is an app development framework with the advanced KNOX security features like enhanced management and control over the KNOX container. Features also include TIMA KeyStore, Certificate Manager, and Per-application VPN. The enterprise apps developed with the KNOX Premium SDK can reduce security threats and risks through robust hardware and software integration.

KNOX Customization

KNOX Customization helps our partners fulfill the Samsung Mobile software customization needs of B2B customers by providing new capabilities that are not offered with the current KNOX Standard SDK. KNOX Customization comprises a Customization SDK for partners to develop B2B solutions and a Customization Service to fulfill the needs of highly customized deployments.

• KNOX Customization SDK

KNOX Customization SDK provides extended features such as enhanced kiosk configuration modes, custom connectivity setup and custom system environment which complement the KNOX Standard SDK.

• KNOX Customization Service

KNOX Customization Service provides out-of-the-box configurations with the customized binary. Partners can implement KNOX Standard and KNOX Customization APIs, and use the KNOX Customization Service to provide an end-to-end solution to their customers.

Samsung EDU SDK

The Samsung EDU SDK provides powerful educational features on Samsung tablets. Partners can add features with Education APIs, which are designed to reflect the most popular use cases in the mobile education environment such as Interactive Tools, Device Management and Education Utilities.

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PARTNER JOURNEY

A partner begins the journey by registering with us and continues the venture while gaining a wide range

of SEAP benefits. SEAP benefits include technical support for solution differentiation and continued

support for business growth. Tiered partners can market together with Samsung Mobile, and through

strategic partnerships, Samsung and partners follow a joint go-to-market approach with the partners’

success in mind.

• ISV and SI companies can easily join the SEAP portal.

• Registered partners can catch up with mobile trends through the monthly SEAP newsletter and tier upgrade to get official SEAP benefits.

• Basic information about company and solution is required for tier upgrade.

• Partners are tiered as Silver, Gold or Platinum based on the company’s GTM capabilities and core competencies.

• SEAP provides high-level support for solution development and business growth through robust collaboration with partners.

• Partners leverage various features from the Samsung technology platform to differentiate their solutions and user experiences.

• Tiered partners market to enterprises in partnership with Samsung Mobile and local sales forces.

• Samsung and partners participate in a joint go-to-market approach and share strategic planning initiatives.

• SEAP is committed to ensuring the success of SEAP partners.

New PartnerRegistration

Tier Upgrade

Engagement

StrategicPartnership

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Additional information on the Samsung Enterprise Alliance Program

Visit our website to learn more and register:

http://seap.samsung.com

If you have specific questions about SEAP, please email the following address:

seap@samsung.com

Thank you for your interest in SEAP. We look forward to partnering with you.

Create synergiesGrow your business

The information provided is intended to serve only as a guide.All conditions may change without notice.Copyright (c) 1995-2015 SAMSUNG. All rights reserved.

Samsung Electronics Co., Ltd.129 Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do 443-742, Koreahttp://seap.samsung.com