sang rose

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EXECUTIVE SUMMARY

The ³Organizational Study´ for the duration of one month was an

attempt to have an exposure for practical corporate world. In this duration there was

a good exposure for day to day operations of an organization and connectivity

between various department head or top management deals with well educated

employees. Pharmaceutical Industry is playing a key role in promoting and

sustaining development in the vital field of medicines.

SANGROSE LABORATORIES PVT LTD is the only company in

Kerala manufacturing the drug CLOFAZIMINE AND 3rd

in India. The company

plays an important role in the National Leprosy Eradication Program (NLEP)

introduced by the Government of India under the aid of WHO.

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INTRODUCTION

An Organization is a group of people who form a business, club etc together

in order to achieve a particular aim .every organization has deferent functional

departments like finance ,human resource ,marketing ,production ,purchase etc.

Organizational study is a direct investigation about the functions and activities carried

out in an organization. An organization study helps us to know in general about an

organization and in particular about its different functional areas

SANGROSE LABORATORIESPVT LTD is the only company in Kerala

manufacturing this drug and is the 3

rd

in India. The company plays an important rolein the National Leprosy Education Program (NLEP) introduced by the Govt. of India

under the aid of WHO. In industry profile a detail discussion about the

pharmaceutical industry, its advantages in India, growth scenario, etc and in

company profile it consist of background of the company, nature of the business,

vision &mission, quality policy, product profile, area of operation, ownership pattern

, competitors information, achievements, work flow model.

The company has different departmental structure. Highly qualified

professionals in this company have major skills like technical, financial, economical,

and public relation skills. Sangrose is following a participative style of management it

believes in team work. The pricing policy of Sangrose laboratories Pvt. Ltd. which is

basically responsibility of the marketing department is a function basically of cost

&demand factors. A method by which Sangrose pharmacy department improved its

purchasing & inventory control system is described production manager is supposed

to have the control over the cost of production by reducing wastage of man and

materials. The staffs were very much committed for their organisation. Provision for

gratuity liability is made as per actuarial valuation. The shared values of the company

have a common goal and it sees that each and every person should work towards

attaining this goal.

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After the keen observation over the organization and various departments of

Sangrose the following strengths, weakness, opportunities & threats are known. A

good leadership network, only manufacture of Clofazimine in Kerala. Good

manufacturing product certificate which is equivalent to ISO 9002 certification are

the some of the strengths. The weakness is lack of efficient system analysts,

advertising expense is very meager the machinaries are quiet costly maintenance

involves a huge expense. Production can be in USP/BP standards good scopes of

imported machines are installed are some of the opportunities facing Sangrose.

Substitute product manufactured by other companies the overhead cost of competitors

is low as compared to Sangrose. These are the some of the main threats facing by

Sangrose.

I learn more at my internship at Sangrose than I could have ever imagined. I

had the opportunity to learn more about current events in pharmacy, drug information

research and production tactics of pharmaceutical companies.

1.1 OBJECTIVES OF THE STUDY

The organizational study at SANGROSE LABORATORIES PVT LTD is

undertaken with certain clear cut objectives which are classified as:

PRIMARY OBJECTIVES

1) To acquire knowledge about functional as well as managerial aspects of

SANGROSE LABORATORIES PVT LTD.

2) To compare theoretical knowledge with actual practices.

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SECONDARY OBJECTIVES

1) To understand the various departmental functions that ensures smooth

running of the organization.

2) To interact with managers at different levels and find out their duties and

responsibilities.

3) To find out various departmental processes carried out in SANGROSE

and to know about its future plans.

4) To find out the various technical collaborations in SANGROSE and to

check the importance and effectiveness of such collaborations.

5) To undertake SWOT analysis and to give suggestions if any.

1.2 SCOPE OF THE STUDY

The theoretical scope of the study was aimed at covering the functional

departments of the organization. It was to make us aware about the various operations

in the organization. The study is mainly based on the details collected from each

department. Each and every activities followed by the company is studied carefully

with the available data.

1.3METHODS OF DATA COLLECTION

Data collections are of primary and secondary type. The main source of data

are

Personal visit to plant

Having formal and informal interview and discussion with managers and

officials at various levels

Data collected from published and unpublished sources

Organizational manuals

Department manuals

Official records

1.4 LIMITATIONS OF THE STUDY

1) Environment was not conducive for the study.

2) Time constraint-It was not possible to get an in-depth knowledge of each and ever

work in the organization because of tight time of the selected staffs.

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Pharmaceutical Industry:

Pharmacy is the art and science of preparing and dispensing medication and

the provision of drug related information to the public. The modern Indian

Pharmaceuticals industry is laid¶s its foundations in the beginning of the previous of

century in 1901, a small factory known as the µBENGAL CHEMICAL AND

PHARMACEUTICAL WORKS¶ was established in Calcutta. India took some steps

to strengthen its drugs and Pharmaceuticals field, after independence. To day India is

in position to meet 70% of the countries requirements of drugs and almost all the

demands for formulation.

INDIAN PHARMACEUTICAL INDUSTRY

The Pharmaceutical industry in India meet around 70% of the countries

demand for bulk drugs, drugs intermediaries, pharmaceutical formulations, chemicals,

tablets, capsules, orals and injection. There are about 250 large units and about 8000

small scale units, which form core of the Pharmaceuticals industry in India. These

units produce the complete range of Pharmaceutical formulations i.e. medicines ready

for consumption by patients and about 350 bulk drugs i.e. chemicals having

therapeutic values and used for production of Pharmaceuticals formulations.

The production value of the bulk drugs during the year 1997 -98 was 2623 and

that of Pharmaceutical formulations was Rs.12068 cores. The production of

Pharmaceuticals in India increased by 13.68% during the year 1997-1998 against the

previous year. The exports of the during the year 1998-1999 were Rs. 49780 million.

From a meager Rs.46 crore worth of Pharmaceuticals, drugs and fine chemicals

exports in 1980-1981, Pharmaceuticals exports has risen to approximately Rs.6152

crores , a rise of 11.91% against last year exports.

The Indian Pharmaceuticals industry today is in front rank of India¶s science ±

based industries with wide ranging capabilities in the complex field of drug

manufacture and technology. A lightly organized sector, the Indian Pharmaceutical

industry is estimated to be worth $4.5 billion, growing at about 8 to 9 percent

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Indian companies, in an effort to consolidate their position, will have to increasingly

look at merger and acquisition options of the either companies or products.

This would help them to offset loss of new product options, improve their

R&D efforts and improve distribution to penetrate markets. R&D has always taken

the backseats amongst Indian Pharmaceutical industry. In order to stay competitive in

the future, Indian companies will have to refocus and invest heavily in R&D.

The Indian Pharmaceutical industry also needs to take advantage of the recent

advances in bio technology and information technology. The future of the industry

will be determined by how well it markets its products to several regions and

distributors risk, it forward and backward integration capabilities, it¶s R&D, its

consolidation through merger and acquisition, co-marketing and licensing agreements

Indian Pharmaceutical industry whose output exceeded US$ 4.3 billion in

fiscal in 2000 is one of the fastest growing markets in the world. In terms of value,

the industry accounts for less than 2% of the global market. However, this industry is

expected to grow at rates nearly 200% higher than the global market in the near

future.

TOP TEN PLAYERS IN MARKET

1.

DR.

REDDY·S LABS2. CIPLA

3. RANBAXY LABORATORIES

4. GLAXO SMI THKL INE

5. SUN PHARMACEUT ICAL INDUSTRIES

6. CADILA HEALTHCARE

7. PFIRE

8. WOCKHARDTH

9. NOVRT IS INDIA

10. AVENT IS PHARMA

DIFICULT IES/DRAWBACKS OF THE INDIAN PHARMACEUT ICAL

INDUSTRY

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COMPANY PROFILE

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COMPANY PROFILE

SANGROSE LABORATORIES PVT.LTD was incorporated in the year 1987

as a private limited company under the Indian companies act, 1956.

The company register as a small scale industry with the main object of

manufacturing Basic Drugs is located in the industrial Estate, Kollakadavu in Vettiyar

Village Mavelikara Taluk in the notified Industrial Backward district Alleppy, in

Kerala State.

The company is having branch office in Piramal Nagar, Bombay. The

Commercial production of the basic drugs µCLOFAZIMINE¶ was started in the year

1989 CLOFAZIMINE is the main Drug recommend big world health organization

(WHO) for the treatment of leprosy under its Multi Drug Therapy (M.D.T) and is also

used for the treatment of T.B. and Aids patients.

SANGROSE LABORATORIES PVT.LTD is the only company in Kerala

manufacturing this drug and is the 3rd in India. The other two being multinational

competition is avoided by maintaining the quality of the product.

Recently SANGROSE LABORATORIES PVT.LTD., is developed in our

manufacturing and Services. The Company provides exporting, manufacturing,

marketing of medicines manufacturing for other companies medicine (order base)The company plays an important role in the National Leprosy Education

Program (NLEP) introduced by the government of India under the aid of WHO.

LOCATION AND IMPORTANCE OF GOOD LOCATION

Location is the important factor of promoting manufacturing and business. It

means availability of raw materials, transportations facility, and availability pf

employees. Climate condition, frequent supply of power. So good location is

necessary .In this company very beautiful location and calm atmosphere and better

environment for manufacturing process.

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LOCATION OF SNGROSE

The Sangrose Laboratories Pvt.Ltd is ideally located in the Kollakadavu.

Industrial Estate, one of the oldest industrial estates of kerala in Alleppy District. The

company is allegeable for all incentives offered by the state government like subsidy,

sales tax exemption etc. the basic infrastructures required for the company is easily

available at the industrial estate and the company does not envisage any difficulty in

availing them.

The factory is located near the river achenkoil. The quality and plenty of water

at reasonable depth is very good. The industrial estate has its own water supply

system. In addition to this the company has dug wells in the nearly private land in the

possession of the company. The water supply is also available to the company.

The company already has a low tension connection of 100kva. But the

company intends to convert it into a high tension connection of 250kva by installing

its own transformer.

The industrial estate has well connection internal roads with access to the

main roads. The nearest railway station is just 5km away and the national highway is

15km away.

Factors affecting the location of sangrose

The location of a plant is determined by a number of factors. They are

Availability of raw material

Power &fuels

Transportation

Markets

Meteorological conditions and geography

Labour

Supplement and complimentary industries

Banking

Local taxes

Water

Momentum of costly start

Personal factors

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Political stability

State assistance

Waste disposal

Commercial services

Communication

Attitude of local people

Availability of amenities

Price of land or place

LAYOUT AND DESIGN OF THE FIRM

Sangrose Laboratories Pvt.Ltd is fully equipped with plant and machinery that

are necessary for manufacturing 18 tons basic drugs per annum and 10 lakhs capsules

per shift. All the machines and tools are of good quality and are in good working

condition. The factory also has campus area for smooth working

SOURCES OF PRODUCT

The product shall be the main ingredients of any manufacturing unit if the

input is in abundance the production process will not suffer. The manufactures should

therefore see that input is in continuous supply. The manager should take all the steps

to provide the supply of input. In SANGROSE LABORATORIES PVT.LTD main

raw materials is a chemical.

Following are some of the important raw materials used in Sangrose Laboratories

Pvt.Ltd

y AMINO COMPOUND

y ACETIC ACID

y METHANOL

y GLYCERIN

y SORBITOL

y ISOPROPANOL

y METHYLSALICYLATE

y CARBONTETRA CHLORIDE

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ORGANIZATION AND MANAGEMENT

Sangrose Laboratories Pvt.Ltd was in corporate in 1987 under the companies

act, 1956. The authorized share capital of the company is 24000 equity shares of Rs

100 each. The unit was setup as small scale industry. The present directors of the

company are Mr. Thomas Samuel and Mr. George Mathew with Mr. C.K Alexander

as the managing director.

The managing director is at the powers to makes decisions for smooth running

of this company. He formulates all process and rules and regulations. He also co-

ordinates and control the management function and fixes responsibility and has this

field has resulted in the rapid development of this company.

TECHNICAL BACKGROUND OF THE PROMOTERS

Managing director MR .C.K .ALEXANDER is a postgraduate, approved

manufacturing and quality control chemist, he is having 25 yrs experience in

pharmaceutical industry of which 10 yrs is in top level management in developing

and implementing project where administrative technical, marketing and financial

skill are required. He was the joint managing director of m/s earnest health care

limited and director of ethic pharma laboratories private limited. He is also having

three years experience in research and development process know how for a number

of life saving drugs

Mr. Thomas Samuel: - The finance director, a postgraduate in business

administration is well experienced in funds management. The sound financial health

of the company proves his expertise in the filed.

Mr. George Mathew:-with three year experience in a chemist in Bombay is a

senior manager in international Airlines for the last ten years.

Brief history

Sangrose Laboratories Pvt.Ltd was incorporated in the year 1987 as a private

limited company under the Indian companies act, 1956.

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The company register as a small scale industry with the main object of

manufacturing Basic Drugs is located in the industrial Estate, Kollakadavu in Vettiyar

Village Mavelikara Taluk in the notified Industrial Backward district Alleppy, in

Kerala State.

The company is having branch office in Piramal Nagar, Bombay. The

Commercial production of the basic drugs µCLOFAZIMINE¶ was started in the year

1989 CLOFAZIMINE is the main Drug recommend big world health organization

(WHO) for the treatment of leprosy under its Multi Drug Therapy (M.D.T) and is also

used for the treatment of T.B. and Aids patients.

In 1994 the capacity was enhanced from one ton to 18 ton per annum. Besides

the expansion a diversification was also undertaken where by the soft gelatin

capsulation plant was setup. Thus incrementing the product range of Basic Drugs

µCLOFAZIMINE¶ with soft capsules of µCLOFAZIMINE¶ itself.

Recently agreement was entered in to with Nigerian company for the

manufacturing of µGLOVITE¶ capsules, a combination of ginseng extract with

minerals and vitamins, exclusively for the sale in Nigerian

Vision

³The vision of the company is to become a leader in the Indian

pharmaceuticals industry and a significant global player, providing customers delight

and enhancing shareholders values´.

CORE VALUES

C- Care for customers.

R- Respect for associates.

E- Excellent teamwork .

A-Always learning.

T- Trust mutually.

E- Ethical practices.

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Present status

Since this is only company manufactures µCLOFAZIMINE¶ in kerala they

have total market share aboard. The products basically capsules have captured the

entire market in kerala because they seek the help from central purchasing committee.

They enjoy complete monopoly by beating the upcoming manufactures. Currently

they don¶t have tough competitors as they bench mark their product with of the

national level manufactures. Now day¶s lots of promotional activities are on the move

there fore better publicity and reduce the competition. As mentioned before, they rank

3rd in India.

PRODUCT PROFILE

1. CLOFAZIMINE

Basic drug manufacturing for the treatment of leprosy as recommend

by W.H.O. under its multi drug therapy is also for the treatment for TB and

AIDS.

2. Capsules

y Vitamin A, D is used for dye and calcium form

y Black cumin seed oil

y GLOVITE

y NIFEDIPINE (For the Treatment of High Blood Pressure.)

y CEFOZ

y REJUVEN

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y PARACETAMOL

y PAINKILLER

y SALBUTAMOL

y ERYTHROMYCIN

y RANTIDINE TABLET

These are targeting the local as well as national customers

1. NOVA MILLENNIUM PHARMA, CHENNAI

2. ABL BIO TECHNOLOGIES, CHENNAI

3. NOVEAU MEDICAM, CHENNAI

4. BENZOR PHARMA, COCHIN

5. HOUCHE REMEDYS, THRISSUR

6. ENKA HEALTHCARE DELHI

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HUMAN RESOURCE MANAGEMENT

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HUMAN RESOURCE MANAGEMENT

The principal component of an organization is its µHuman Resource µ. It is one

of the important factors of production. It is this Human Resource that is the

paramount importance for the success of any organization may be a manufacturing, a

business concern, an insurance company, a Government agency Social organization

or Religious trust.

HUMAN RESOURCE DEPARTMENT

HUMAN RESOURCE DEPARTMENT

PUBLIC REALTION OFFICER

WELFARE OFFICER

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LABOUR WELFARE PROVIDED BY THE COMPANY

Labor is an important element of any organization contributes much to the or

face of the organization. Hence it is very important to keep the workers always

satisfied. The workers can be satisfied by the provision of various facilities.

Following are some of the important Labour welfare facilities are undertaken by the

organization.

1. FREE LUNCH AND REFRESHMENT

For the normal working hour no lunch of refreshment is provided but if the

employees are working more than normal working hours, which is more than 9 hours

a day, then free lunch of Refreshment are provided, coffee is provide twice in a day.

2. VEHICLE FACILITIES

The basic creation for determines the vehicles facilities are the need of the

employee to the organization and his contribution to the organization by providing the

vehicle it can an employee really contribute higher to the organi zation. Vehicle

facilities will be given.

3. TRAVELLING ALLOWANCE

Traveling allowance is given by the organization it is for office purpose only.

Attending to the office every day is not considered as office purpose. So hence no

traveling allowances are given for coming to the office.

4.BONOUS

The company is paying is 20 % bonus to the workers during the financial

year. In Sangrose bonus is paid more than the rules of payment of bonus act.

According to the act even if the firm in curse loss minimum bonus of 8.33% of the

total wages as to be given to the workers.

5. INSURANCE BENEFITS

In Sangrose all employees are covered under employee¶s state insurance

(ESI). Beside that employees are covered by a special group insurance policy of

normal insurance company.

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SELECTION PROCESS

Selection either internal or external is deliberate effort of the organization to

select a fixed number of personnel from a large number of applicants. The primary

aim of employee selection is to choose those persons who are most likely to perform

their jobs with maximum effectiveness so and to remain with the company.

The selection pattern however is not common for all organization. It varies

from one to another depending on the situation and needs of the organization.

Therefore Sangrose Laboratories they involved application balance, interview so

medical test in the selection procedure.

Application bank will help the company to learn an applicant¶s bank growing

so life history. After study of the application bank they select the qualified applicant

and call them for interview. The recruiting officers put questions to the candidates on

various topics and judge their ability to suitability.

When a candidate is found suitable before he is given appointment a medical

test is taken to see that he does not suffer from any diseases. After medical test

candidate found suitable for the jobs are given appointment.

TRAINING

Training is a process of learning a sequence of programmer¶s behavior. It is

application of knowledge it gives people an awareness of the rules and procedures

guide their behavior. It attempts to improve their performance on the current job or

prepare them for an intended job.

In Sangrose Laboratories the new works are put to work with the experience

worker, how worker learned form experienced workers gives him necessary

instruction. This method is useful where an experienced or skilled worker requires

helps. In sangrose laboratories follows direct training method to the employees.

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PAYMENT OF WAGES AND SALARY

All employees of the company are paid per day to the pay µscale µworkers are

paid per day wage so staff is paid monthly salary.

WORKING CONDITIONS AND FACILITIES

The firm maintained good working conditions working surroundings are

hygienic and important is given to maintain the cleanliness. Employees have been

provided with adequate and spacious rest rooms. Proper care has been taken to avoid

accidents of any nature since the managing director himself is easily accessible to

workers a good labour manage relationship exists in the firm and hence there is rest

single include of labour dispute in the history of Sangrose Laboratories.

ENTRY AND EXIT

The security section regulates the entry and exit of the personnel and material

to the factory. In case of materials, gate pass is necessary for both entry and exit. Out

Pass systems is also their, were the INS and OUTS are recorded by the security

officer at the gate.

INDUSTRIAL RELATIONS

A good industrial relation is existing in the organization. The management and

the employees jointly find the solution for the problems. There exist a well

maintained relation between employer and employee.

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TRADE UNION

In sangrose laboratories there is no trade union, because there exist a well


GRIEVANCE

Generally speaking, dissatisfaction is any state or feeling of discontent,

whether it is innate and unexpressed or explicitly expressed. A dissatisfaction which

is orally made known by one employee to another is known as a complaint. A

complaint becomes grievance when this dissatisfaction, which is mostly related to

work, is brought to notice of the management.

In sangrose laboratories their is no grievance, because there exist a well


MISSION STATEMENT OF THE COMPANY

Mission of the company is for the treatment of leprosy under its multi drug

therapy (M.D.T) and is also used for the treatment of T.B. and Aids patients

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PRODUCTION DEPARTMENT

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CAPSULATIONDEPTBULK DRUGS DEPT

PRODUCTION

CHEMIST

PRODUCTION

CHEMIST

ASSISTANT

WORKERS

ASSISTANTCHEMIST

LAB ASST

WORKERS



Product system consists of input at one end and the output at the other. The input and

output are connected by a series of operation or process storage so inspections.

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PRODUCTION IN SANGROSE

The Sangrose laboratories are producing Basic Drugs and Capsules. Some of the

licensed products are as follows:-

y Basic Drugs ± CLOFAZIMINE.

y Capsules ± Vitamin A+D

y CLOFAZIMINE

y Black Cumin Seed Oil

y GLOVITE

y NIFEDIPINE

y CEFOZ

y REJUVEN

y ALPRAZOLAM

y PARACETAMOL

y ATENOLOL

y BRUFIN

y PAINKILLER

y SALBUTAMOL

y ERYTHROMYCIN

y RANTIDINE TABLET

MACHINERIES

The various types of machinery and equipment are necessary for the

production of medicine .The plant is equipped with machinery to produce 15000-

20000 kgs basic drug (CLOFAZIMINE) per annum so 20 lack capsules per shift.

The plant basically requires the following machines.

y SS Reactor with condenser

y MS Rubber Lined Reactor

y SS Reactor

y MS Glass Line Reactor

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y SS Centrifuge

y Rubber Lined Centrifuge

y Multimill (Hammer type)

y Soft Capsulation machines

y Gelatin Cooking Vessel

y Capsulation washing equipment

PRODUCTION REQIUISTIES

To run the plant smoothly so continuously it requires adequate supply of Raw

materials, Electricity and water.

1. Raw materials

The man requites the medicine processing is chemicals. In Sangrose

Laboratories put limited put ltd., the most important raw materials Amino compound

and it is purchased from Baroda.

2. Power and fuel

In Sangrose Laboratories electricity is used as power 90 is required for

working machines so lighting facilities. The company has low tension connection of

100 KVA. But the company intends to convert it into a High tension connection of

250 KVA by installing its own Transformer.

3. Water

The company has pay well in the near by private land in the possession of the

company. The Panchayath water supply is also available to the company. In addition

to this the industrial Estate has its own water supply system.

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PRODUCTION PROCESS

PRODUCTION PROCESS.

Sangrose Laboratories Pvt. Ltd. is a medicine manufacturing company. As it

has got its own formulas the production process is to be kept secret. It will not

disclose even with the employees of the company. The Managing Director MR.C.K

RAW MATERIALS

MIXING

ENCAPUSULATION

WASHING

DRYING (2-3 hrs)

WASHING

PACKING

DISPACHING

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ALEXNANDER, who is the chief chemist in the production unit. Is the key factor

behind the formulation of the medicines.

PACKING

Firstly the Bulk Drug will filled in plastic bag then put it into the metal drums

and sealed. The Drug packed metal Drums contains 35 kg capacity and capsules are

packing in Blisters.

EFFLUENT TREATMENT

The environment is considered as a gift preserved for the future generation our

right is only to protect if not to destroy it.

In Sangrose Laboratories Pvt. Ltd about 15% of its total capital outlay is for

environmental protection. A well defined treatment system has been evolved for the

treatment of effluent

Generated from the manufacture area. A continuously monitory system has

been set into ensure that no harms done to the environment other than daily internal

monitoring an external agency has been appointed for a monthly counter monitoring

of the System.

The Effluent treatment plant has a capacity to treat appointed for a monthly

counter monitoring of the system.

The Effluent treatment plant has a capacity to treat 6000 litters per day both

chemically and biologically. The treated water is used for the cultivation of land.

EFFLUENT TREATMENT PROCEDURE

Row Effluent:-

The Row Effluent being very little in quantity is collected a Rubber lined

concrete tank heated and aerated to concentrate. When a sufficient quality is obtained

it is to be sold to the consultants of the company for neutralizing the alkaline effluents

of other industries.

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Wash Water:-

The wash water form the production area is collected a separate Rubber lined

tank for treatment. The Effluent is pumped into a mixer come flocculation tank.

Where liquor ammonia or lime is added for neutralizing. The dried mass is permitted

to be used as a land fill by the pollution in Drums and kept sealed for incinerating

they will be incinerated.

The clear overview form the location tank and the filter bed are pumped into

on aeration tank where the clear liquid is generated and then passed into a carbon

filter bed to absorb and then passed into a carbon filter bed to absorb any remaining

organic matters. The filtered liquid is collected in hopper bottom secondary setting

tank. From the secondary setting tank. From the secondary setting tank it is pumped

into another creation tank and biomass is added. After sufficient creation the over

flow passed into clarifier where any suspended biomass is collected into be sludge put

and the clear water is directly passed 3.5 acres of agricultural land for irrigation as

permitted by the pollution control board.

There are above 106 people working in the Company who are regularly

subjected to medical examination by qualified medical practitioner as per the

direction of Drugs controller of Kerala and so far no case of any contagious or other

diseases are reported.

PRODUCTION PLANNING AND CONTROL

Production planning and control are two main aspects of production

management. Production planning and control is an important department of the

company, headed by the senior manger, a senior assistant manger and an assistant

manager are in charge of the day to day activities of the department. Production

planning and control is the planning and organization of the manufacturing process

and co-ordinates the series of function.

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The elements and functions of Production planning and control are the

following:-

y Routing:-determining the route part for the movement of manufacturing lot

through factory.

y Loading: - refers to work load against a machine or a worker.

y Scheduling:-determines the time of starting and completion of various

operation to be performed.

y Dispatching:-sets the productive activities in motion through release of

order¶s and instructions according to timings given in operation sheets, route

card and loading schedules.

Follow Up: - ensures that the necessary instructions have been followed in

their right spirit and necessary materials and tools are made available to workers.

INVENTORY CONTROL

Production manger is supposed to have the control over the cost of production

by reducing wastage of man and materials. So he is to make the best use of materials.

For these purpose, is determined the economic lot sizes, economic order quantity, re

order levels .so that the problems of over and under stock of materials may not arise.

This involves the physical and financial control of materials. Thus is to arrange

procurements of raw materials.

Inventories may be classified into four classes: - Raw Materials, Supplies,

Working in Progress and finished goods. Raw materials for Sangrose Laboratories

are chemicals which are held for processing and production .working in progress are

the raw materials (chemicals) open which work has been performed. Finished goods

are CLOFAZIMINE, BASIC DRUGS I.P/B.P that are ready for sales.

In Sangrose Laboratories Raw materials are stocked for about 3-6 months

due to the seasonal fluctuations. In Sales, stores and spares are maintained to avoid

sporadic break downs, finished goods are marketed immediately because of the high

demand for their product.

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Objective of inventory control

Fundamental objectives of a good system of operating control of inventories

to be able to place an order at the right time from the right source price and of right

quantity.

Techniques:-

a) Economic Order Quantity.

It refers to as the size of the order that gives maximum economy in purchasing

the materials. Economic Order Quantity is the inventory level which minimize the

total or ordering and Carrying Costs.

b) Ordering Cost

Cost of placing an order and securing the suppliers. In Sangrose

Laboratories the order for chemical is 3% on every order.

c) Carrying Cost

Carrying cost refers to the cost of keeping the materials in the stores house

keeping the materials in the stores house. Sangrose Laboratories their carrying

cost is 1% per month.

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QUALTITY CONTROL DEPARTMENT

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QUALTITY CONTROL DEPARTMENT

QUALITY CONTROL DEPARTMENT

Quality of a product depended upon the application if material, men, machines

and manufacturing conditions. The systematic control of these factors is the Quality

control.

Importance of a Quality control

These are many importance by controlling the product Quality. Some of them are

listed below

1. Quality of product is improved which in turn increases sales.

2. Scrap rejection or rework are minimized those reducing wastage. So the cost

of manufacture reduces.

QUALTITY DEPARTMENT

QUALTITY CONTROL CHEMIST

JUNIOR CHEMIST

LABORATORY ASSISTANT

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3. A good Quality product improves Reputation.

4. Inspection cost reduces to a great extent.

5. Uniformity in manufacturer knowledge engineers.

6. Improvement in manufacturer and customer relation.

7. Improvement in technical knowledge engineers data for process Development

of manufacturing designs.

Factors Affecting Quality

In addition to men, material machine of manufacturing condition those are

some other factors, which affect the product quality. These are

1. Market Research (Demand of purchase)

2. Money (Capability to invest)

3. Management (Management Packing for quality levels)

4. Production method $ Production Design

Apart from poor packing, in appropriate transportation of poor after sales service

are the areas that can cause damage to company quality image.

In Sangrose Laboratory Pvt.Ltd., the quality control department uses the

following quality control measures

1. Raw material analysis

2. In process analysis

3. Finished Product Analysis

The quality control Laboratory functioning in the company has sophisticated

equipment like U.V Spectrophotometer ,Disintegration testing equipment dissolution

testing equipment ,Electronic PH meters digital electronic balance etc. The qualified

of approved chemists and pharmacists working the company ensure quality to the

product

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QUALITY CONTROL TECHNIQUES

Problem selection.

Brainstorming.

Data collection

Cause and effects analysis.

Line graph.

QUALITY CONTORL POLICY OF SANGROSE LABORATORIES

VISION QUALITY PLEDGE

It is our vision to cherish and nurture

Sangrose laboratories .in the position of

a leader of the pharmaceuticals in India,

who is also recognize and respected as a

manufacturer of world class product.

We the people of Sangrose limited will

create an enterprise committed to

quality. it is our policy to design

manufacture and service our products to

provide level of products of quality and

value that meets customers need,

We shall create in Sangrose Limited acompany of people who enjoy working

as a team and with our customers to

create the superior and distinct product

and services.

We will aim to generate customer¶s

enthusiasm through continuous

improvement in our product and

services.

Focused fast and flexible we seek never

ending improvements in order to create

an enterprise that is dynamic, ever

expanding and profitable and in

constant persist of customer

satisfaction.

We are committed to excellence in the

way we work together with in the

organization as well as out side aimed at

total customer satisfaction.

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MAINTENANCE AND ENGINEERING DEPARTMENT

In Sangrose, maintenance of engineering Department deals with the

mechanical as well as the electrical maintenance even through production department

has their own set of inspection of maintenance supervisors, major repairs are carried

out by the maintenance departments.

MECHANICAL MAINTENANCE

The mechanical maintenance department or sectors is headed by the

mechanical maintenance head. One supervisor and some helpers assist him. Usuallyscheduled maintenance is carried out. Apart from weakly checkup for

Machineries in the processing department is carried out. In addition to this

lathe and welding work is also carried on.

The cost of maintain is calculated on the basis of maintain hours spend and the

reports is submitted to the account departments on a monthly basis.

ELECTRICAL MAINTENANCE

Electrical maintenance section is headed by electrical scheduled maintenances

is carried out .The inspection and report of all electrical systems and within the

factory is carried out by the electrical maintenance section.

Description of Planned Preventive Maintenances Programme.

All equipments are cleaned thoroughly before and after production.

At regular periods machines are reassembled and service like lubricating is

also done.

Individual maintenance manuals are kept for equipment and any servicing or

replacement is dully recorded.

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PURCHASE & STORES DEPARTMENT

The importance of the purchasing function varies with the nature & size of the

industry. In small factories this function is performed by works manages but in large

manufacturing concerns where large qualities of materials are consumed, the buying

function is given to a separate department.

Objectives

The main objectives of purchasing department are:

1. To purchase required products of light quantity

2. To purchase at right time

3. To purchase from a reliable supplier

4. To purchase in right quantity

5. To purchase economically.

PURCHASE DEPARTMENT

This department is in change of all purchases connected to the company.

Right from stationary to plant materials. Stationary fall under general stores. The over

all stores department is under the management of purchase department

ACTIVITIES OF THE PURCHASE DEPARTMENT

The department is responsible for the procurement of the required material as

well as issuing the items to the different departments according through its structures

development.

PURCHASING PROCEDURE

The purchase department receives a recursion of the amount required in the

plant in case of items needed for production process through the stores department.

However, it usually makes estimation as to when referring to the stock ledge or that is

submitted to the manager every month needs the requirements for local purchase that

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is for those items that can be purchased locally local Indent is made by the purchase

department & send to the supplier.

STORES DEPARTMENT

STORES DEPARTMENT

All items used in the plant of finished products are kept in the stores. It is divided

in to four sections namely.

1. Chemical

2. Packing materials

3. Finished product

4. General

RECEIPT PROCEDURE

A purchase indent is made depending on the stock position. Inspection of the

purchased item for quality to quantity is made. After the items have been inspected

and verified they are stocked in bins or cupboards. Incase the items is not big in size

for large items. They are stocked on metallic racks the packs.

STORE MANAGER

STORE IN CHARGE

STORES DEPARTMENT

STORE KEEPER

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Orders received are then entered in the Register followed by the stock receipt.

This is entered in the stores ledger. The particular on the stores ledger are later

entered in the computer for their cases access in case the records have to be referred

as a later date.

ISSUE PROCEDURE:

The issuing of materials is done on F1F0 basis.

After the materials are issued its particular are entered on the stores ledger.

These particulars on the stores ledger are entered into the computer.

y rade

y Hours worked

y Scheduled Shif

WORKING HOURS

FIRST SHIFT

Office and general shift : 9.00.Am to 5.30.Pm.

Tea break : 10.30. Am to 10.45 Am.Lunch break : 1.00.Pm to 1.30.Pm.

Tea break : 3.15.Pm to 3.30.Pm.

SECOND SHIFT

Second shift : 5.30.pm to 2.00.Am.

Break time : 7.00.Pm to 7.15.Pm.

Meals break : 9.00.Pm to 9.30.Pm.

Break time : 11.45.Pm to 12.00.Pm.

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MARKETING DEPARTMENT

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points of production to points if consumption. Turning out a product is not an end

itself. Getting some one to buy that product is the main objective.

Thus, this scope of marketing includes all these activities in discovering the

potential requirements of consumers for goods and services and is distributing them

from producers to the consumers.

MARKETING DEPARTMENT OF THE COMPANY

In the earlier chapter already mentioned that the company has two types of

product, basic drugs and capsules. Bulk drug manufactured by the company is

exported to Switzerland with the help of foreign company named ³NOVAT IS´ the

products are sold by SANGROSE LABORATORIES PVT.LTD in Switzerland in the

name of Novatis. The capsules are supplied to central purchasing committee of Govt

of India through tender. Black cumin seed oil capsules are also exporting to Srilanka.

In Sangrose Laboratories there are 25 brands. Some of the brands are

antibiotic, antifungal, antitoxin, vitamin E, antioxidants. Positioning of some products

are antifungal for soft gelatin capsules, antioxidants for sun protection,

deepickmentory agent for skin ageing. Every product is in introduction stage. Some

of the market leader¶s antifungal is zockon. The market share of the each product

category is less than .01 percent.

The total selling force is 10 peoples. The structure of the company is as field

sales executives, regional manger and marketing manger. The meeting of the

company with the bosses and the subordinates is once in a month. The target is

growing to 20-30 percents. Control is been exercised by the administrative control.

They motivate their sales man by incentives, recognition, awards etc. the company

have a depots and also have stockiest and carry forward agents. The discount

structure of the company is 20 percent to retailers and 10 percents to stockiest. The

collection system of the company is 60 days time duration.

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Competitors:-

The company enjoys monopoly position in the production of the Basic Drugs

µCLOFAZIMINE¶. In the case of other drugs they face little competition from Lark

Laboratories, Invines Laboratories etc.

PRICING POLICIES

Pricing is the marketing function whose importance is acknowledged even

more easily than that of other functions. From the point of view the consumer, the

price of the medicine products as compare with the quality, quantity and package

offered by Sangrose Laboratories determines weather he will consider buying the

product or not.

Price denotes the value of the product of service expressed in money. It

regulates business profits, allocates the economic resources for maximum production

and distribution. Thus it is the prime regulator of production, distribution and

consumption of goods. Every marketing plan involves pricing decisions and hence

price is a powerful marketing function.

Decisions on pricing are taken on the basis of various factors influencing

price, such as demand for the product, acceptance of product, completion and other

existing market conditions. The pricing policy of Sangrose Laboratories Pvt.Ltd,

which is basically responsibility of the marketing department, is a function basically

of cost and demand factors. The price charged must be enabling the Sangrose

Laboratories products to recover the cost of production and also earn a reasonable

margin of profit.

ADVERTISING

The term µadvertising¶ is derived from the Latin word µadvert era¶ that means

to µturn the mind to µ. In abroad sense, anything that turns attention to an appeal made

to a large number of people. It constitutes a mass approach contrary to the limited

approach in the salesmanship of the salesman. Advertising is employed to promote

bright image of the firm in the society.

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The Sangrose Laboratories Pvt.Ltd is the only company in Kerala

manufacturing µCLOTAZIMINE¶ and is the third in India. The other two being

multinational competition is avoided by maintaining the quality of the product.

The company concentrates only in institutional or good will type

advertisement. Institutional advertising is designed to promote an idea or the name of

the company in the eyes of public.

Sangrose Laboratories expense on advertising is very meager that does not

mean to say that the company has compromised on advertising. The firm has

advertised its product effectively and adequately. This can easily be judged by the

reputation enjoyed by its products both in domestic and international market.

SALES PROMOTION

Sales promotion is an important marketing strategy. It is concerned with the

creation, application and dissemination of materials and techniques that supplement

advertising and personal selling. In present days sales promotion activities are viewed

more from the angle of an investment in business rather than expenditure it is an

necessarily and not merely a luxury or a fashion.

Sales promotion undoubtedly days rich dividends in the long run. It is

responsible for awakening and stimulating consumer demand for a product. Its

importance can be judged from its ability to create demand, captivate demand from

rivals and maintain demand for their products even against keen competition.

SALES MANAGEMENT

The sales function of a business is basic function particularly in a commercial

concern that is whole sale or retail trade. The volume and the value of sales and

consequent margin of profit ultimately govern the size of a business, its pattern of

organization and the financial and personal problems.

The sales management is a term applied to the process of distributing the

goods form the producer to the ultimate user or consumer. It covers selling,

advertising and sales promotion, transportation handling, financing and risk taking.

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Sales management represents one of the most important functional areas of

management in Sangrose Laboratories Pvt. Ltd. The firm has successfully coordinate

activities such as planning, organizing, direction, motivation, and control and applied

those sales management for securing better performance namely reasonable profit

through service.

SALES PLANNING

Planning is a managerial function. It invokes the selection from among several

alternatives, enterprises, objectives, policies, and procedures, programmers and

schedules. As a part of marketing planning covers sales forecast, sales programmers

to achieve sales goal and marketing planning covers sales forecast, sales programmers

to achieve sales goals and marketing future course of action regarding the marketing

and selling of a product. The picture of sales program in connection with the

launching of sales campaign in future is based on objectives, policies and procedures.

Sangrose Laboratories sales planning is initiated by laying down the

objectives desires to be achieved. The various alternatives before it are evaluated and

form among those the most appropriate course of action is selected which may fulfill

predetermined goals. Finally the selected plan of action is chattered out and

implemented.

MAJOR CUSTOMERS OF THE COMPANY

Sangrose Laboratories sell its products to local area and also export their

products. Therefore the company is having local customers and international

customers.

Given below are the customers of the company

1. Overseas customers.

2. Local customers.

3. Government supply (central purchasing committee).

4. Outside state customers.

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SOME OF THE NATIONAL LEVEL OF CUSTOMERS:

1. NOVA MILLENNIUM PHARMA, CHENNAI

2. ABL BIO TECHNOLOGIES, CHENNAI

3. NOVEAU MEDICAM, CHENNAI

4. BENZOR PHARMA, COCHIN

5. HOUCHE REMEDYS, THRISSUR

6. ENKA HEALTHCARE DELHI

These are the customers for capsules in India. The final products are handed

over to the excise and they check them for dispatching .CPC is basically their

customer. The distribution is by Road and Rail.

CHANNELS OF DISTRIBUTION

Distribution is defined as the process of getting the product form the factory

into the hands of the ultimate consumer or users. Distribution is an important function

of modern marketing, which enables the consumer to enjoy higher standards of living

and get more enjoyment and comfort out of life.

DISTRIBUTION CHANNELS

Distribution channels are the various routes or path ways through which goods

and services flow from producers to consumers, in the right quantity at the right place

and at the right time.

A distribution channel may have a number of stages and a number of

intermediates between the producer and the buyer. Distribution channels vary among

different industries. Each channel pays a significant role in distribution having their

own distinct advantages and disadvantages.

DISTRIBUTION CHANNELS SET UP AT SANGROSE LABORATORIES

Manufacturer ±Importer- Conversion of basic drug to capsules - Consumers.

CAPSULES

Manufacture- Central purchasing- Committee- Consumers.

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FINANCE DEPARTMENT

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FINANCE DEPARTMENT

ACCOUNTANT

ACCOUNTANT CLERK

FINANCE MANAGER

FINANCE DEPARTMENT

FINANCE DEPARTMENT

Before knowing about the financial management it is necessary to know

something about finance. A.L. King has started ³Finance is only common denomination

for a vast range of corporate objectives. The major part of any corporate plan must be

expressed in financial terms´. Finance holds the key to all human activity it is the guide

for regulating investment decision and expenditure and endeavors to queeze the most out

of every available rupee

Financial management is an important branch of business administration. In the

words of Howard and Upton ³financial management principle to a practiced of operation.

Financial management is that part of the management concerned with the

procurement of funds in most suitable and economical manner using the funds procured

profitability, planning future operations and controlling current performance and future

development through cost accounting budgeting statistics and so on. It provides the guidefor future resource allocation by a firm.

Financial management is the dynamic evolving or making of day to day financial

decision in a business of any size. It is important because it has an impact on all the

activities of a firm.

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Financial management applies to an organization irrespective of its size,

nature of ownership and control and whether it is manufacturing or service

organization. So on modern money oriented economy for any organization with out

effective and efficient financial management the survival and the growth will be a

dream.

OBJECTIVE OF FINANCE DEPARTMENT IN THE COMPANY

Financial management is that managerial activity which is concerned with

planning controlling rising and administration of funds used in the business. Itinvolves a sound judgment combined with a logical approach to decision making.

Following Are the Objective of Financial Management

MAXIMIZATION OF PROFIT

Profit maximization is the basic criteria for the decision arrived at by the

financial managers where the benefits and the cost of a course of action can be

quantified, value maximization is appropriated criterion. The profit maximization is

important criterion because the business is considered as an economical institution

and profit isolation as a rational indicator of the success of the business.

MAXIMIZATION OF WEALTH

This objective is as important as the profit maximization. Maximizing the net

present worth of a firm can do this. Raising the price of the common stock can

maximize the wealth of the owners of the organization.

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MAINTAINING LIQUIDITY AND PROFITABILITY

The immediate object of financial management is to maintain liquidity and

improve profitability. Maintaining liquidity is concerned with current assets

management. Hence it is seen that the stock turnover is very high by medically selling

the finished product and the proceeds are used for the procurement of the raw

materials.

GRAPHICAL REPRESENTATION OF VOLUME OF PROFIT AND LOSS.

Given below is the volume of profit and loss for the last 5years of

SANGROSE LABORATORIES PVT.LTD.

WORKING CAPITAL MANAGEMENT

The success of many business operations depends upon the manner in which

its capital is managed. Thus working capital is considered as the life hood of a

business concern.

Working capital is simple terms is the amount of funds which a business

concern has to finance in its day to day operation. It can also be regarded as that

proportion of a company¶s total capital which is employed in short teem operations.

Two important concepts of working capital.

1. Gross concept

2. Net concept

FACTORS INFLUENCING THE WORKING CAPITAL REQUIREMENTS

IN THE COMPANY

Working capital management is a significant fact of substantial management.

Are working capital needs of a firm are influenced by following factors.

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NATURE AND SIZE OF THE BUSINESS:-

The working capital requirements of a firm are closely related to the nature of

the business. In the pharmaceuticals industries like Sangrose Laboratories, they are

manufactures of Basic Drugs and Capsules. They do both trading and manufacturing

activities so they require more working capital.

SEASONALITY OF OPERATIONS:-

Firms, which have a market seasonally in their operations usually, have highly

fluctuating working capital requirements. The sales for the Sangrose Laboratories

become seasonal as the company depends on tenders invited by the Govt of India.

This leads to heavy stoking of raw materials and finished goods at the beginning of

the financial year.

The sales of Sangrose become seasonal as the company depends on tenders

invited by the Govt of India. This leads to heavy stocking of Raw materials and

finished goods at the beginning of the financial year.

CONDITIONS OF SUPPLY

The inventories of raw materials, spares and stores depend on the conditions

of supply. In Sangrose Laboratories chemical, mainly imported are the raw materials.

They have to be stored for future. When they are not available indigenously. They

store at least 3-6 months,

AVAILABILITY OF CREDIT

If cheap and liberal credit facilities are available, then the working capital

requirements may be less because of excess of working capital requirement may be

financed by such credit. In Sangrose Laboratories, raw materials are stocked for about

3 to 6 months due to seasonal fluctuation in sales.

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NEED FOR WORKING CAPITAL

Thus working capital is needed for the following purpose.

Purchase of raw materials (chemicals, spares and components).

To pay wages and salaries.

To meet the day to day expenses and over head cost such as power, fuel and

office expenses etc.

To meet the selling expenditure like packing and advertising.

To provide the credit facilities to the customer.

To maintain the inventories.

FACTORS DETERMINING WORKING CAPITAL IN THE COMPANY

The determinant for working capital arises because of time gap in

manufacturing and marketing cycle of business operations. This time gap is due to

time gap between (a) purchase and production. (b) Production and sales (c) sales and

realization of cash.

During those intervals, the company should have ready working or operating

funds to keep the business going. Thus the working capital is needed for the

following purposes.

Purchase of raw materials (chemicals), spares and components.

To pay wages and salaries

To meet the day to day expenses and over head costs such as power fuel and

office expenses etc.

To meet the selling expenditures like packing and advertising.

To provide credit facilities to the customers.

To maintain the inventories.

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CREDIT POLICY

The company should have standards applied in accepting and rejecting a

credit. Sangrose Laboratories do have some stands for credit granting. They have

grantor for selling their products who in turn sell the product. They sell on credit basis

and to new against advance payment.

CREDIT PERIOD

The credit period refers to the length of time customers are allowed to pay for

their purchase. Sangrose Laboratories give a credit period of 15 days and grace

period but for the outstation party it various from 60 days to 100 days.

TRADE DISCOUNTS

Firm generally offer trade discounts to induce customers to increase sales.

Sangrose Laboratories gives Trade Discount for the bulk purchases.

COLLECTIONS

The collection programs of the firm aimed at timely collection of receivables.

In Sangrose Laboratories collection are done through bank where letter of credit is

only for export goods. They do have concentrating bank system in Bombay.

CREDIT EVALUATION

Before granting credit the firm most knows the credit worthiness of customer¶s.

MANAGEMENT OF CASH

Cash management is one of the key areas of working capital management cash is

the basic input needed the business running on a continuous basis. Cash is the most

liquid asset.

Cash management is concerned with managing of:-

Cash flows inflows and outflows of the organization.

Cash flows with in the firm

Cash balance retained with firm where there is deficit or when is surplus cash

for investing.

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RATIO ANALYSIS

A Ratio analysis is a simple arithmetical expression of the relationship one

number to another. Ratio analysis is technique of analysis and interpretations of

financial statements of a company. A Ratio analysis helps the analysts to make

qualitative about the company finance performance.

ANALYSIS FOR LIQUIDITY

Liquidity refers to the ability of a concern to meet its current obligation as and

when they became due the following ratios are applied to judge the liquidity.

Current ratio

Acid test ratio

Current Ratio

Current ration is the important term of ratio analysis. It means the relation

between current asset and current liabilities. By computing current ratio is dividing

current asset and current liabilities

Current Ratio = Current Asset

Current liabilities

ACID TEST RATIO

Liquid or acid test ratio is rigors test of Liquidity then the firm the Liquidity

refers to the ability of a firm of pay its short firm obligation as and when they are due

quick ratio may be defined as the relationship may be defined as the relationship

between quick asset (excluding inventory and prepaid expense) and current liabilities.

Quick Ratio = Quick Asset

Current liabilities

Preparation of Final Accountant

In preparation of final accountant is the important task. It ascertains the firm¶s

financial positions .in Sangrose Laboratories final accountant prepared for every

financial year 31st march. And also prepared for six month cash trial.

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RESEARCH AND DEVELOPMENT

The company has a research development lab functioning with all

sophisticated equipment. Their main object is developing process know-how for life

saving drugs. They also develop combination of those drugs that can produce at lower

cost. Sangrose is spending a reasonable portion of its turnover for its R&D

department. A qualified team is constantly working with the department to develop

the competitive products which makes Sangrose an identifiable company in the

market. The team developed some challenging and intends to start manufacturing

them in the near future.

FUTURE PLANS

Sangrose laboratories are expanding its product line constantly. As a part, new

formulation division is on the anvil which can manufacture tablets, liquids orals and

hard gelatin capsules. This unit proposed to commission this year. A subsidiary of

Sanagrose is on the pipe line named Sangrose Drug Chemicals Pvt.Ltd, which

intends to manufacture basic drug. The plant is proposed to function in the next year.

Following are the basic drugs, which are planning to be manufactured in Sangrose

Drug Chemicals.Ltd

Dapsone ±BP/USP (Anti Leprosy)

Pyrazinamide -BP/USP (Anti T B)

Imipramine -BP/USP (Anti Depressment)

Ethambutol - (ANTI TB)

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SWOT ANALYSIS

A scan of the internal and external environment was an important part of the

strategic planning process. Environmental factors, internal to the industry are

classified as strengths or weakness and those external to the industry are classified asoppertunities or threats. Such an analysis of the strategic environment is reffered as

SWOT Analysis. SWOT Analysis is an important aide for the management when it

comes from making critical dicisions. SWOT is an acronym for strengths, weakness,

opportunity & threats.¶ Threats & oppertunities µ represent the positive spects ,

where as the¶ weakness &threats¶ represent the negative aspects that the company

should try to overcome.

After a keen observation over the organisation and the various department of

Sangrose the following strengths, weakness, oppertunities & threats are known. The

basic objective of SWORT Analysis is to provide a frame work to reflect on the firm

ability to over come barriers &availof the opportunities emerging in the environment.

Indeed the dimensions of the internal capabilities have relianceis so far as they relate

to the environmental conditions. The followings are the sme of the strength,

weakness, opportunities &threats of Sangrose pharmacy.

STRENGTH

y GMP Certificate

y Only manufacturing of CLOFAZIMINE in Kerala

y Long term relationship with the customers indicate the trust in their product

y Industrial Estate

WEAKNESS

y No healthy communication between the departments

y Advertising expenses is very meager

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CONCLUSIONS

Plant Layout

Effluenttreatment plant

Plant No 1 Plant No 2

QA QC R&D

Soft capsule plant

OfficeAdministration

Marketing Finance

MD¶SCabin

Guest Room

Cream &Oilment

TabletSection

Packing

Liquid &Syrup

Headgelatin

Packing

Wor k sh

o p

War e

hous

e

Entr

ance

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CONCLUSION

SANGROSE LABORATORIES is the only company manufacturing

CLOFAZIMINE in Kerala and third in India. This will created the high demand of

their products.

The company is enjoying both the benefits of the small scale industry and the

company form of the organization. As it is incorporated as private limited company

and registered as a small scale industry.

The company plays an important role in the National Leprosy Education

Program (NLEP) introduced by the government of India under the aid of WHO. This

will help the company certain concessions for exporting.SANGROSE LABORATORIES PVT LIMITED is the capital intensive and

power oriented project in the small scale sector promoted with the objective of rural

development.

It is the policy of SANGROSE LABORATORIES to supply medicines

conforming to quality standard specified by customers at agreed prices and to their

satisfaction.

The promoters of the company have considered all the infrastructure facility

for starting up the required by the small-scale industry.

Since the sales for SANGROSE LABORATORIES become seasonal there is huge

requirement of working capital because the company depends on tenders invited by

the Govt of India. This leads to heavy stocking of raw materials and finished goods at

the beginning of the financial year.

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BIBLIOGRAPHY

1. BERI G.C.Marketing research, New Delhi.

2. Gupta S.P, Statistical Method, New Delhi, S.Chand and Company Ltd

3. www.sangrose.com

4. www.google.com

5. Published document of the company.

sang rose

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