SAP HANA Compete Scenarios Enterprise Data Warehouse

SAP Compete Enterprise Data Warehouse

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20141Modern AppsRapidly develop business applications that reach any device, deliver mission critical performance, and easily extend to the cloud.Data InsightsUnlock insights on any data. Microsoftoffers a complete data platform that supports the entire data lifecyclefromraw data to insightswhile simplifyingdata management.

Microsoft Confidential2Sales Scenarios for Data PlatformEnterprise DataWarehouseSell comprehensive enterprise-wide data warehouse solutions, e.g., consolidation of existing data martsBig DataEnable customers to gain insights from ALLdata any source, any size, and any type, whether unstructured or structured dataBusinessIntelligenceEmpower end users with tools they need for analytics with a centrally managed BI platformOLTPOffer a memory-optimized OLTP engine integrated into SQL Server and architected to maximize the value of a range of hardware choicesFor complete details on EPG sales scenarios, visit the solution catalog at //sellsolutionsRelated Cloud OS conversation1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20142

Microsoft Confidential3Scenario: Enterprise Data WarehouseDeployed by more customers than any other data warehouse technologies, customers trust Microsoft to run their most important workloads. SQL Server 2014 supports all data warehouse life cycle phases from cleansing and loading to analysis and reporting.Comprehensive enterprise-wide data warehouse solutions, e.g., consolidation of existing data martsScenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20143

Competitive AnalysisSAPs Data Warehouse OfferingOur AssessmentHandling large-scale implementation of an enterprise SAP BW deployment is still a problemInconsistent results when clustered nodes go downTheir GoalLead with HANA as the best platform for large scale data warehousing, especially for customers with SAP ERP and BWScenario1234SAP Enterprise Data WarehouseSAP BWHANATraditional DB (Oracle, DB2, SQL)BITraditional DB HANASAP BWSAP Business Suite BI Apps(BOBJ, Other)SAP Business Suite (ERP, CRM, etc.)BIMicrosoft Confidential4

BW Accelerator:- SAP has introduced SAP NetWeaver Business Warehouse Accelerator (BWA), which is built for speeding up queries and reports in SAP BW by leveraging in-memory technology. Unfortunately, the BWA still wasnt good enough and SAP developed HANA to replace BWA. SAP realizes that HANA isnt affordable to handle a large-scale implementation of an enterprise SAP BW deployment, so they provide two approaches to using HANA for analytics on BW. The diagram on the left represents the side-car approach where only portions of SAP BW are replicated to HANA for analysis. The diagram on the right represents the newer approach as of June 2012 where HANA is used as the native database platform for SAP BW. The idea is to use HANA for smaller BW deployments, providing a faster deployment path than using an existing BW deployment with replication. To make this second scenario work, SAP optimized the BW schema for HANA and updated the replication interface from the Business Suite applications to feed into the new schema. 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20144

Microsoft Confidential5Microsofts EDW OfferingMicrosoft PositioningSpeed up time to insight with familiarity of Excel in Office and Office 365 and access via mobile devicesScale your BI models and enrich and secure your data with a complete data platform spanning cloud and on-premises.Seamlessly scale out from Terabytes to Petabytes Strong SAP interoperability with SQL Server as the relational engine for SAP ERP and SAP BWPartner ecosystem: Take advantage of partner solutions based on pre-delivered data models (BISM), reports and toolsMake SAP data continuously available in real-time via partner solutions (including Simplement and Theobald) for data sourcing based on Microsoft technologiesScenario1234What this Solution Looks LikeSAP Business Suite (ERP, CRM, etc.)Microsoft BI AppsPartner BI AppsDatabaseSQL Server, Oracle, DB2, or SybaseMicrosoft Partner Solution for Data SourcingSQL Server 2012 For BI

Microsofts alternative with implement solution* is a true end-to-end, integrated solution from SAP data source to front end business content:xVelocity In-Memory Database hardware agnosticReal time data sourcing system*Pre-delivered data models* (BISMs) complete with SAP business logicPre-delivered reports & tools* to match the BISMs: Excel, Power View, SSRSSecurity Projector* to enforce SAP security roles in SharePoint delivery layer

MICROSOFT POSITIONINGSolves performance and operational reporting gaps-various partner solutions on top of operational data sourcesEase of use and familiarity with Microsoft PlatformLower TCO Results in days, and at fraction of cost of HANA & BOBJMore flexible than HANA when the business needs changeLeverages your existing MSFT investments and proven ecosystem 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20145

6EDW Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data WarehouseBusiness ChallengeNeeded better tools for handling dataRequired improved data management from acquisition through analysis.Desired less query response latencyWants less time acquiring data and more time helping customersKey Benefits Ability to work with work larger volumes of complex data Significantly faster query performance More streamlined reporting and faster recommendations for more actionable resultsSQL Server Parallel Data Warehouse gives us massively parallel advantages. Whereas it would take up to four hours to run queries scaling across multiple nodes, now it takes just minutes.Trevor AttridgeChief Information OfficerMECSee complete case study here.Microsoft Confidential

MEC, a leading global media agency, wanted to provide better insight into online behaviour. The company needed better tools for handling data, so it based its new CookieCutter servicea digital attribution platformon the Microsoft SQL Server Parallel Data Warehouse. As a result, MEC is cutting query time from four hours to minutes and gaining better insight into cookie-level data across multiple media channels. As a result, the company is helping marketers unlock the value of digital data. In addition, MEC is empowering users with access to self-service business intelligence (BI) tools and building a platform for more innovative services.

Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20146

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2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20147

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2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.1/15/20148