sas forum kl - monetise your data with hadoop · pdf...

1 © Cloudera, Inc. All rights reserved.

Mone9se your Data with Cloudera Hadoop Calvin Hoon Director of Strategic Alliances & Channels Sales Asia Pacific/Japan


Our mission:

Cloudera helps organiza9ons profit from all their data


Cloudera company snapshot

Founded 2008, by former employees of Funding $670M cumula9ve investment Employees Today 900+ worldwide World Class Support 24x7 global staff

Pro-‐ac9ve & predic9ve support programs using our EDH Mission Cri9cal Produc9on deployments in run-‐the-‐business applica9ons

worldwide – Financial Services, Retail, Telecom, Media, Health Care, Energy, Government

The Largest Ecosystem More than 1,500 Partners Cloudera University Over 40,000 trained Open Source Leaders Cloudera employees are leading developers & contributors to

the complete Apache Hadoop ecosystem of projects


Customer growth and reten9on Cloudera leads on all fronts

Categories of Hadoop adop/on

Big Data Maturity

Training

Services & Support

Subscrip/on

Free/Developer

Business Need

Training 60% of Fortune 100 acended Cloudera training, over 30,000 trained since 2009

Service & Support 9/10 for support sa9sfac9on, ability to solve technical issues #1 recommenda/on

Subscrip9on Over 2x revenue of nearest compe9tor, 90% renewal rate

Free/Developer Over 2.5 million downloads


Customer success across industries Financial Services

Telecom

Healthcare & Life Sciences

Media & Technology

Retail & CP

Public Sector


The future of Data Management


Data Sources

Data Systems

Data Access

Business Analy9cs

Custom Applica9ons

Exis9ng Data

Databases

Opera9onal Applica9ons

New Data

Limited Data Not efficient to keep exis9ng data, let alone handle new data sources. Time consuming to transform data for analysis in exis9ng systems.

Limited Insights Power users struggle with data. Many users have no data.

Compliance and Privacy More data, more users, and more tools create complexity. Need to balance business agility with security and governance.

Tradi9onal Architectures Under Pressure


Data Sources

Data Systems

Data Access

Business Analy9cs

Custom Applica9ons

Exis9ng Data

Databases

Opera9onal Applica9ons

New Data

EDH, more value, more data, more users, in less 9me

Enterprise Data Hub

Security and Administra9on

Unlimited Storage

Process Discover Model Serve Manage Compliance From risk due to regula0ons and customer privacy concerns,

to trust in a secure and compliant pla8orm

Keep Unlimited Data From disparate and limited views,

to unlimited informa0on access

Unlock Value from Data From analy0cs for some, to

insights for all


Cloudera Enterprise powered by Apache Hadoop

A new kind of data plajorm. • One place for unlimited data • Unified, mul9-‐framework data access Only with Cloudera: •  Enterprise Security •  Data Governance •  Complete Management •  Open source, open standards


Unlimited Storage

Process Discover Model Serve

Deployment Flexibility

On-‐Premises Appliances Engineered Systems

Public Cloud Private Cloud Hybrid Cloud


One Plajorm, Many Workloads

Batch, Interac9ve, and Real-‐Time. Leading performance and usability in one plajorm.

•  End-‐to-‐end analy9c workflows •  Access more data •  Work with data in new ways •  Enable new users


Process Ingest

Sqoop, Flume

Transform MapReduce,

Hive, Pig, Spark

Discover Analy9c Database

Impala

Search Solr

Model Machine Learning SAS, R, Spark,

Mahout

Serve NoSQL Database

HBase

Streaming Spark Streaming

Unlimited Storage HDFS, HBase

YARN, Cloudera Manager, Cloudera Navigator


Cloudera Enterprise Data Hub

CDH (Cloudera Distribu9on for Apache Hadoop)

Kaqa

Sqoop

Flume

Sentry

Impala

Hive

MapReduce

YARN

Spark

Pig

Avro

Llama

Solr

Hue

Parquet

HDFS

HBase

Crunch

Oozie

HCatalog

…

Kite

Mahout

Zookeeper

Manager

Deployment

Configura9on

Repor9ng

Backup & DR

Management

Monitoring

Diagnos9cs

API & SNMP

Partners

Services Training

Enterprise

Director

Provision

Automate

Elas9c

API

Navigator

Security

Policy

Lineage

API


Balance Security and Privacy with Business Agility

Cloudera is the leader in Hadoop security. Unique Capabili9es: •  Comprehensive and Unified

•  Secure at the core

• No Performance Impact •  Jointly engineered with Intel

•  Compliance-‐Ready •  Only distribu9on to pass PCI audit

1. Perimeter Standards-‐based Authen9ca9on


Unlimited Storage


2. Access Unified Role-‐based Authoriza9on

4. Data Encryp9on & Key Management

3. Visibility Audi9ng & Governance


The Cloudera approach Cloudera Enterprise

Enterprise Data Hub


Unlimited Storage


Manager

Navigator

Director

CDH

Cloudera Services

Inges9on and ETL Pilot

Descrip9ve Analy9cs Pilot

Cluster Cer9fica9on & Opera9ons

Pilot and or Proof of Concept

Cloudera Training

Administrator

Cer9fica9on

Developer

Analyst

Cloudera Partners


Core Benefits of the Enterprise Data Hub

©2014 Cloudera, Inc. All rights reserved.

• Full-‐Fidelity Ac/ve Archive • Accelerate Time to Insight (Scale) • Unlock Agility and Explora/on • Consolidate Silos for 360o View • Enable Pervasive Analy/cs


Case Studies and Success Stories


Big Data for Opera9onal Efficiency Use Cases

Offload resource intensive ETL workloads from systems

Migrate old data and ELT workloads off of EDW

Store old data online so analyst can access historic data

ETL Offload EDW Op9miza9on Ac9ve Archive


Store and process months of transac9ons, wai9ng days to weeks for new lines of enquiry?

Mone9se consumer spending, detect fraud from a PCI compliant repository spanning decades


Joint Customer Spotlight: MasterCard

Fraud costs credit card issuers ~$10B

per year and is detected at a 40% rate.

Most detec9on models are limited by

the amount of data that is available for

analysis at one 9me, which is

constrained by extremely high cost.

Move ETL and storage to Hadoop

EDH and Impala extends queries to

data sets spanning mul9ple years, not just the tradi9onal weeks and months.

SAS® Visual Analy9cs and SAS Visual Sta9s9cs. SAS/ACCESS

Solu9on

Significantly cuts costs and /me to data

More data is held in ac/ve archive, both in original and digested formats, so it is available for future analysis. Test new models using historic data on an ad hoc basis using full and live data sets.

Challenge Benefit

Test new models using historic data on an ad hoc basis using full, live data sets at zero marginal cost

19 © Cloudera, Inc. All rights reserved. 19

How do we proac/vely address issues for our High Value Customers?

Who are my most valuable set of customers and how do I target them?

Pro-‐ac've Dashboard -‐ High LTV Customers with data usage issues are iden9fied real-‐9me and proac9vely approached to address the issue!

19 © 2014 Cloudera, Inc. All rights reserved.


Driving Customer & Network Insights @ Telkomsel

BUSINESS CHALLENGE

Manage Data Growth & Drive Insights into Data With over 100% data volumes growth annually, Telkomsel needed an effec9ve way to offload the data from EDW and drive new analy9cal insights on its customers and network usage

Implemented Compelling Use Cases for Marke;ng & Proac;ve Care •  Implemented diverse use cases for personalized marke'ng and proac've care – including Proac9ve Dashboard, Churn Analy9cs, Customer Life9me Value and Social Analy9cs

•  Offload ETL opera9ons from the EDW for more cost-‐effec9ve data processing

SOLUTION DEPLOYED

Derive Business Insights from Massive amounts of Data faster Telkomsel deployed Cloudera’s Enterprise Data Hub on premise to derive valuable customer and network insights from data streaming from mobile devices. One of the first use cases was storing CDR data for longer data reten9on, followed by a full pipeline of use cases focused on enhancing consumer experience.

KEY BENEFITS REALIZED


Why Cloudera?

Enterprise Security Meet compliance requirements and reduce risk exposure from storing sensi9ve data.

Data Governance Enable compliance and maximize analyst produc9vity.

Complete Management Deliver op9mum system u9liza9on and meet SLA commitments, on-‐premises or in the cloud, with minimum effort.

We deliver long-‐term produc9on success with enterprise Hadoop.

þ Open Source Innova/on No one knows Hadoop be_er than Cloudera. Cloudera leads development of enterprise Hadoop and offers the best support, training, and services.

þ Powerful Enterprise Tools Cloudera extends open source Hadoop with capabili9es required by the largest enterprises.

þ Ecosystem Cloudera partners with industry leaders to ensure Hadoop works with the plajorms, tools, and integrators our customers rely on.


Explore the Possibili9es of SAS and Cloudera Execu/ve sponsored partnership which spans R&D, Product Management, Sales, Marke/ng, Consul/ng & Educa/on Services. SAS product integra/on with Cloudera is the most extensive of all the commercial Hadoop distribu/ons •  SAS internal development teams have a Cloudera first policy and all internal work is performed on Cloudera clusters.

•  Dedicated Cloudera resources at Cloudera HQ and SAS HQ working with SAS R&D •  SAS has dedicated R&D resources to op9mize SAS solu9ons for the Cloudera plajorm

•  Porjolio includes integra9on with Access to Hadoop, Access to Cloudera, Visual Analy9cs, In-‐Memory Sta9s9cs, High Performance Analy9cs, Scoring Accelerator for Cloudera Hadoop & Visual Sta9s9cs among others…

Nobody knows Hadoop like Cloudera. Nobody Knows Analy9cs like SAS. Together we deliver the BEST Big Data Analy9cs solu9ons!

Visit the Cloudera booth for more informa/on!


Thank you! [email protected]

sas forum kl - monetise your data with hadoop · pdf...

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