save the staffordshire hoard online campaign - kerri keiwan art fund
TRANSCRIPT
Save the Staffordshire Hoard
Online Campaign
Save the Staffordshire Hoard
Objectives• To raise awareness of the
campaign to save the Hoard
• To drive visitors to donate to the campaign
• To inform visitors of the importance of the Hoard and why it should be saved
Save the Staffordshire Hoard
Objectives• To capture data for new
supporters• To raise awareness of the
Art Fund and its work• To leverage the press
activity generated by the hoard campaign
Save the Staffordshire Hoard
Online Strategy:• Microsite• E-Bulletin• E-Newsletter• Banners• Book of Donors• Facebook• Twitter
Save the Staffordshire Hoard
Design & Development by:• BluefrogOnline banners, Email template,
Design concepts
• Online Solutions LtdMicrosite development
Save the Staffordshire Hoard
Microsite:• About the Hoard• Donate• News and Events• Find the Treasure• Spread the Word• Staffordshire Hoard
Partnerships
Staffordshire Hoard CampaignFind The Treasure
Save the Staffordshire HoardDonate Form and Spread the Word
Save the Staffordshire HoardE-Bulletins and E-Newsletters
Save the Staffordshire Hoard
Facebookhttp://www.facebook.com/theartfund
Twitterhttp://twitter.com/theartfunduk
Art Fund Website• News and Campaigns• Hero panel• Homepage• Shop
Save the Staffordshire Hoard
Measuring Success• Google Analytics• Books of Donors• Donations